Rick Rubin Audience in United States

Rick Rubin logo

Rick Rubin has an estimated audience of 968,654 people in United States. 43.5% are female, 56.5% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Aerosmith, True Detective, Bruce Springsteen, Houston Astros, Bob Dylan.

The average Rick Rubin fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Aerosmith, True Detective, Bruce Springsteen, with strongest over-indexing on Aerosmith (18.01× the country average). Demographically, the Rick Rubin audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Rick Rubin fans

Demographic split for Rick Rubin audience in United States
MetricValue
Female43.5%
Male56.5%
Average age39.3
Estimated audience size968,654

Audience persona

The typical Rick Rubin fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Aerosmith.

Top regions in United States

Top regions ranked by reach for Rick Rubin in United States
RegionReachAffinity
California166,3101.56×
New York80,3411.48×
Texas76,8940.92×
Florida59,6530.91×
Illinois36,6921.14×
Pennsylvania33,4851.03×
Ohio29,1660.98×
North Carolina28,2630.97×
Georgia28,0340.94×
Washington26,3791.36×
Massachusetts25,5381.34×
New Jersey25,4711.03×
Michigan24,4760.97×
Virginia22,8020.97×
Arizona21,2631.08×
Colorado21,1741.39×
Tennessee20,2531.04×
Oregon17,2181.55×
Indiana16,2050.92×
Missouri15,1620.97×
Maryland14,6890.88×
Minnesota13,9511.01×
Wisconsin13,8520.95×
Utah12,3391.42×
South Carolina11,5580.79×
Connecticut10,7291.1×
Kentucky10,5300.87×
Louisiana10,2560.82×
Alabama9,5170.7×
Nevada9,0850.97×
Oklahoma8,8540.82×
Iowa6,8040.85×
Arkansas6,4620.81×
Kansas6,3700.83×
Hawaii5,0441.21×
Idaho4,7310.97×
Mississippi4,5970.58×
Maine4,1601.2×
New Mexico4,1280.85×
Washington, District of Columbia4,0371.39×
Nebraska3,9500.81×
New Hampshire3,8861.02×
Rhode Island3,2801.06×
West Virginia3,1110.69×
Montana2,7671.03×
Vermont2,1711.28×
Delaware1,8780.7×
Alaska1,6710.81×
South Dakota1,4970.67×
North Dakota1,3010.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Rubin audience
BrandAffinityCategory
Aerosmith18.01×Music & Radio
True Detective4.13×Movies & TV
Bruce Springsteen4.41×Music & Radio
Houston Astros3.16×Sports
Bob Dylan4.04×Music & Radio
Red Hot Chili Peppers6.82×Music & Radio
Hard rock1.95×Music & Radio
Los Angeles Dodgers2.45×Sports
Paul McCartney4.07×Music & Radio
Metallica4.46×Music & Radio
Bon Jovi4.89×Music & Radio
Phil Collins3.96×Music & Radio
Led Zeppelin4.66×Music & Radio
David Bowie3.82×Music & Radio
Iron Maiden5.65×Music & Radio
Adam Sandler1.99×Movies & TV
Daft Punk5.84×Music & Radio
Phoenix Suns2.17×Sports
Apple TV1.57×Movies & TV
Foo Fighters5.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Rubin audience
TraitClusterScore
Convenience OrientationPREMIUM1.07
TraditionCONSERVATISM1.06
Community OrientationOPEN1.05
Urban LifestyleOPEN1.02
Social Media UsageJOY1.01
Early Adopter MentalityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Rick Rubin
CountryShare
United States46.6%
Germany6.8%
United Kingdom6.2%

See Rick Rubin audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Rick Rubin have in United States?

Rick Rubin has an estimated audience of 968,654 people in United States, concentrated in California and New York.

What is the gender split and age of Rick Rubin fans?

43.5% of Rick Rubin fans are female, 56.5% are male, with an average age of 39.3 years.

Which brands do Rick Rubin fans like most?

Rick Rubin fans show strongest brand affinity for Aerosmith (18.01×), True Detective (4.13×), and Bruce Springsteen (4.41×) over the country average.

Where do Rick Rubin fans live in United States?

Rick Rubin fans in United States are most concentrated in California (reach 166,310), New York (reach 80,341), and Texas (reach 76,894). These three regions account for the largest share of the active audience.

What other brands do Rick Rubin fans also like?

Beyond Rick Rubin itself, the audience over-indexes on True Detective (4.13×), Bruce Springsteen (4.41×), Houston Astros (3.16×), and Bob Dylan (4.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Rubin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.