Rascasse Audience Intelligence

Rick Rubin Audience in United States

A data profile of the people who buy, follow and care about Rick Rubin in United States — modelled from more than twelve digital signal sources. Rick Rubin has an estimated audience of 1,044,059 people in United States.

#157among Rock in United States#5095among Person in United States#2966in Music & Radio

The average Rick Rubin fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Aerosmith, True Detective, Bob Dylan, with strongest over-indexing on Aerosmith (28.05× the country average).

Demographically, the Rick Rubin audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Rubin fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Aerosmith.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Rubin profile in United States.

Audience size
1M
in United States
Gender
43.5%♀
56.5% male
Age
39.3
average years
Country rank
#23003
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Rubin fans

43.5% are female, 56.5% are male, average age 39.3.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Rick Rubin audience in United States
MetricValue
Female43.5%
Male56.5%
Average age39.3
Estimated audience size1,044,059
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Rick Rubin audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3922%
40-4925%
50+17%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Rick Rubin audience comes from United States.

Worldwide audience distribution share by country for Rick Rubin
CountryShare
United States48.1%
Germany6.4%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Rubin audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Rubin fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.50×
02Oregon~20K1.47×
03New York~80K1.44×
04Washington, District of Columbia~4K1.36×
05Washington~30K1.34×
06Utah~10K1.33×
07Colorado~20K1.32×
08Massachusetts~20K1.31×
09Vermont~2K1.29×
10Hawaii~5K1.20×
11Maine~4K1.18×
12Connecticut~10K1.11×
13Rhode Island~3K1.09×
14Tennessee~20K1.08×
15New Hampshire~4K1.08×
16Montana~3K1.08×
17Illinois~30K1.07×
18New Jersey~20K1.01×
19Arizona~20K1.01×
20Pennsylvania~30K1.00×
21Minnesota~10K0.99×
22Idaho~5K0.99×
23Nevada~9K0.97×
24Ohio~30K0.96×
25Michigan~20K0.95×
26Virginia~20K0.95×
27Missouri~10K0.95×
28North Carolina~30K0.94×
29Kentucky~10K0.93×
30Georgia~30K0.92×
31Wisconsin~10K0.92×
32Florida~60K0.89×
33Maryland~10K0.89×
34New Mexico~4K0.89×
35Alaska~2K0.89×
36Indiana~20K0.88×
37Kansas~7K0.88×
38Texas~70K0.86×
39Iowa~7K0.85×
40Nebraska~4K0.85×
41Louisiana~10K0.84×
42Oklahoma~9K0.84×
43Arkansas~7K0.82×
44West Virginia~4K0.82×
45Delaware~2K0.82×
46South Carolina~10K0.79×
47South Dakota~2K0.78×
48North Dakota~2K0.78×
49Alabama~10K0.74×
50Mississippi~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Rick Rubin, United States
0.64×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Rubin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Rubin audience
#·InterestCategoryAffinity×
01AerosmithMusic & Radio28.05×
02RammsteinMusic & Radio9.96×
03Daft PunkMusic & Radio8.28×
04Red Hot Chili PeppersMusic & Radio7.69×
05Iron MaidenMusic & Radio6.84×
06Bob DylanMusic & Radio5.64×
07Phil CollinsMusic & Radio5.27×
08Bruce SpringsteenMusic & Radio5.06×
09MetallicaMusic & Radio4.95×
10Nu metalMusic & Radio4.74×
11True DetectiveMovies & TV4.56×
12Paul McCartneyMusic & Radio3.83×
13Anne HathawayMovies & TV2.90×
14Adam SandlerMovies & TV2.53×
15Emmy AwardMovies & TV2.41×
16Hard rockMusic & Radio2.32×
17Apple TVMovies & TV2.06×
18Online newspaperNews1.88×
19Pizza HutFood & Beverages1.81×
20SubwayFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Rubin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Rubin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.37×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Rubin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
IndulgenceJOY0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Rubin have in United States?

Rick Rubin has an estimated audience of 1,044,059 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rick Rubin fans?

43.5% of Rick Rubin fans are female, 56.5% are male, with an average age of 39.3 years.

03

Which brands do Rick Rubin fans like most?

Rick Rubin fans show strongest brand affinity for Aerosmith (28.05×), True Detective (4.56×), and Bob Dylan (5.64×) over the country average.

04

Where do Rick Rubin fans live in United States?

Rick Rubin fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Rubin fans also like?

Beyond Rick Rubin itself, the audience over-indexes on True Detective (4.56×), Bob Dylan (5.64×), Pizza Hut (1.81×), and Bruce Springsteen (5.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Rubin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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