Roswell, Georgia Audience in United States

Roswell, Georgia logo

Roswell, Georgia has an estimated audience of 491,115 people in United States. 63.1% are female, 36.9% are male, average age 39.4. Top regions: Georgia, Florida, California. Top brand affinities: Shepherd's Bush Empire, William F. Buckley, Jr., Title Nine, Overtone, Reason Foundation.

The average Roswell, Georgia fan in United States is 39.4 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Shepherd's Bush Empire, William F. Buckley, Jr., Title Nine, with strongest over-indexing on Shepherd's Bush Empire (18.92× the country average). Demographically, the Roswell, Georgia audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Roswell, Georgia fans

Demographic split for Roswell, Georgia audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.4
Estimated audience size491,115

Audience persona

The typical Roswell, Georgia fan in United States is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Shepherd's Bush Empire.

Top regions in United States

Top regions ranked by reach for Roswell, Georgia in United States
RegionReachAffinity
Georgia130,3928.62×
Florida74,5242.24×
California33,4190.62×
Texas30,8990.73×
New York21,3660.78×
Tennessee17,9961.83×
North Carolina16,8741.14×
Alabama14,8252.16×
Illinois13,2680.81×
South Carolina12,8321.74×
Ohio12,3600.82×
Pennsylvania10,3890.63×
Virginia9,8430.82×
Michigan9,6290.75×
New Jersey8,9740.72×
Louisiana7,9331.25×
Indiana7,7020.86×
Massachusetts7,2290.75×
Arizona6,8480.68×
Mississippi6,6401.64×
Washington6,3890.65×
Colorado6,3290.82×
Kentucky5,9140.96×
Missouri5,5690.7×
Maryland5,2290.62×
Wisconsin5,0790.69×
Minnesota4,7970.68×
Oregon3,7430.66×
Connecticut3,5420.72×
New Mexico3,2541.32×
Arkansas3,0110.74×
Kansas3,0060.78×
Oklahoma3,0040.55×
Utah3,0030.68×
Nevada2,5580.54×
Iowa2,5030.62×
Washington, District of Columbia1,5571.05×
Maine1,4070.8×
Idaho1,2650.51×
Nebraska1,2440.51×
New Hampshire1,2230.63×
West Virginia1,1420.5×
Hawaii9570.45×
Rhode Island9090.58×
Montana8440.62×
Delaware8140.6×
South Dakota6860.6×
Alaska6840.65×
Vermont6260.73×
North Dakota6210.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roswell, Georgia audience
BrandAffinityCategory
Shepherd's Bush Empire18.92×Music & Radio
William F. Buckley, Jr.6.03×
Title Nine1.88×Fashion & Accessoires
Overtone1.51×Beauty & Wellness
Reason Foundation7.57×Politics & Society
Chachapoyas, Peru1.66×Travel & Leisure
Parma1.52×Travel & Leisure
John Frusciante1.5×Music & Radio
JBS USA1.77×Food & Beverages
IWeb2.01×
Lion of Judah1.55×
Jeb Burton1.78×Sports
Bugzy Malone1.71×Music & Radio
Cagayan1.58×Travel & Leisure
Santa Coloma de Gramenet6.67×Travel & Leisure
Gran Chaco1.56×Travel & Leisure
Cayo Coco1.54×Travel & Leisure
Cadaqués1.57×Travel & Leisure
W. E. B. Griffin2.05×Literature
Cadaqués1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roswell, Georgia audience
TraitClusterScore
Career OrientationPOWER1.55
Design AffinityPREMIUM1.29
Luxury OrientationPREMIUM1.26
DIY MentalityTHRILL1.22
Community OrientationOPEN1.18
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Roswell, Georgia
CountryShare
United States99.4%
Germany0.4%
Italy0.2%

See Roswell, Georgia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Roswell, Georgia have in United States?

Roswell, Georgia has an estimated audience of 491,115 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Roswell, Georgia fans?

63.1% of Roswell, Georgia fans are female, 36.9% are male, with an average age of 39.4 years.

Which brands do Roswell, Georgia fans like most?

Roswell, Georgia fans show strongest brand affinity for Shepherd's Bush Empire (18.92×), William F. Buckley, Jr. (6.03×), and Title Nine (1.88×) over the country average.

Where do Roswell, Georgia fans live in United States?

Roswell, Georgia fans in United States are most concentrated in Georgia (reach 130,392), Florida (reach 74,524), and California (reach 33,419). These three regions account for the largest share of the active audience.

What other brands do Roswell, Georgia fans also like?

Beyond Roswell, Georgia itself, the audience over-indexes on William F. Buckley, Jr. (6.03×), Title Nine (1.88×), Overtone (1.51×), and Reason Foundation (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roswell, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.