Royal Shakespeare Theatre Audience in United States

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Royal Shakespeare Theatre has an estimated audience of 270,299 people in United States. 59.8% are female, 40.2% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Romeo and Juliet, Idina Menzel, Autism Awareness, Jonathan Groff, Diabetes mellitus awareness.

The average Royal Shakespeare Theatre fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Romeo and Juliet, Idina Menzel, Autism Awareness, with strongest over-indexing on Romeo and Juliet (107.24× the country average). Demographically, the Royal Shakespeare Theatre audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Theatre

Demographics of Royal Shakespeare Theatre fans

Demographic split for Royal Shakespeare Theatre audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.5
Estimated audience size270,299

Audience persona

The typical Royal Shakespeare Theatre fan in United States is more female, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Romeo and Juliet.

Top regions in United States

Top regions ranked by reach for Royal Shakespeare Theatre in United States
RegionReachAffinity
California24,2360.82×
New York13,5050.89×
Texas12,2510.53×
Florida10,7060.59×
Pennsylvania6,9300.76×
Illinois6,5000.72×
North Carolina6,3520.78×
Massachusetts6,1361.15×
Virginia5,9450.9×
Georgia5,1370.62×
New Jersey4,8440.7×
Ohio4,6720.56×
Washington4,4920.83×
Michigan4,0690.58×
Colorado3,8160.9×
Maryland3,7960.82×
Connecticut3,3911.25×
Arizona3,3410.61×
Tennessee3,2590.6×
Oregon3,1441.01×
Wisconsin2,8910.71×
South Carolina2,8040.69×
Indiana2,7330.55×
Minnesota2,5830.67×
Utah2,4111×
Missouri2,3410.54×
Louisiana2,2050.63×
Alabama2,0530.54×
Mississippi1,9290.87×
Arkansas1,8360.82×
Oklahoma1,7960.6×
Kentucky1,7670.52×
Idaho1,5761.16×
Nevada1,5470.59×
Iowa1,4960.67×
West Virginia1,4791.17×
Kansas1,4710.69×
Alaska1,3622.36×
Nebraska1,3220.97×
New Hampshire1,3121.23×
Hawaii1,3041.12×
Washington, District of Columbia1,2871.58×
Rhode Island1,2671.47×
Montana1,1871.58×
New Mexico1,1870.88×
Maine1,1761.21×
South Dakota1,1721.88×
Vermont1,1572.44×
North Dakota1,1412.06×
Wyoming1,1042.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Shakespeare Theatre audience
BrandAffinityCategory
Romeo and Juliet107.24×Arts & Culture
Idina Menzel43.87×Movies & TV
Autism Awareness19.03×Health
Jonathan Groff35.87×Movies & TV
Diabetes mellitus awareness12.48×Health
Lea Michele46.23×Movies & TV
Pitbull (rapper)32.44×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Olivia Munn20×Movies & TV
Anna Faris20×Movies & TV
Liza Minnelli20.54×Music & Radio
Tony Award11.29×Arts & Culture
Income tax13.19×Business & Career
Hamlet18.01×Literature
Lin-Manuel Miranda16.42×Movies & TV
Mandy Patinkin17.59×Movies & TV
Hollywood Bowl32.06×Travel & Leisure
Erin Andrews20×Sports
Planet Fitness3.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Shakespeare Theatre audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
MindfulnessBALANCE1.58
Community OrientationOPEN1.55
SustainabilityBALANCE1.44
TraditionCONSERVATISM1.44
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Royal Shakespeare Theatre
CountryShare
United Kingdom32.1%
United States27.0%
France6.8%

See Royal Shakespeare Theatre audiences in other countries

More Theatre audiences in United States

Frequently asked questions

How many fans does Royal Shakespeare Theatre have in United States?

Royal Shakespeare Theatre has an estimated audience of 270,299 people in United States, concentrated in California and New York.

What is the gender split and age of Royal Shakespeare Theatre fans?

59.8% of Royal Shakespeare Theatre fans are female, 40.2% are male, with an average age of 43.5 years.

Which brands do Royal Shakespeare Theatre fans like most?

Royal Shakespeare Theatre fans show strongest brand affinity for Romeo and Juliet (107.24×), Idina Menzel (43.87×), and Autism Awareness (19.03×) over the country average.

Where do Royal Shakespeare Theatre fans live in United States?

Royal Shakespeare Theatre fans in United States are most concentrated in California (reach 24,236), New York (reach 13,505), and Texas (reach 12,251). These three regions account for the largest share of the active audience.

What other brands do Royal Shakespeare Theatre fans also like?

Beyond Royal Shakespeare Theatre itself, the audience over-indexes on Idina Menzel (43.87×), Autism Awareness (19.03×), Jonathan Groff (35.87×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Shakespeare Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.