Rascasse Audience Intelligence

Royal Shakespeare Theatre Audience in United States

A data profile of the people who buy, follow and care about Royal Shakespeare Theatre in United States — modelled from more than twelve digital signal sources. Royal Shakespeare Theatre has an estimated audience of 270,299 people in United States.

#23among Theatre in United States#6194among POI in United States#512in Arts & Culture

The average Royal Shakespeare Theatre fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Romeo and Juliet, Idina Menzel, Lea Michele, with strongest over-indexing on Romeo and Juliet (116.55× the country average).

Demographically, the Royal Shakespeare Theatre audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Shakespeare Theatre fan in United States is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Romeo and Juliet.

Category: Arts & Culture · Type: POI · Subtype: Theatre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Shakespeare Theatre profile in United States.

Audience size
270K
in United States
Gender
59.8%♀
40.2% male
Age
43.5
average years
Country rank
#50967
POI in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Royal Shakespeare Theatre fans

59.8% are female, 40.2% are male, average age 43.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Royal Shakespeare Theatre audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.5
Estimated audience size270,299
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Royal Shakespeare Theatre audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4926%
50+30%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Royal Shakespeare Theatre audience comes from United States.

Worldwide audience distribution share by country for Royal Shakespeare Theatre
CountryShare
United Kingdom32.1%
United States27.0%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Shakespeare Theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Shakespeare Theatre fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.32×
02Alaska<1K1.26×
03Washington, District of Columbia<1K1.19×
04North Dakota<1K1.16×
05Massachusetts~6K1.15×
06Montana<1K1.14×
07South Dakota<1K1.14×
08Rhode Island<1K1.12×
09Delaware<1K1.10×
10Maine~1K1.08×
11New Hampshire~1K1.06×
12Connecticut~3K1.04×
13West Virginia~1K1.04×
14Idaho~1K1.03×
15Hawaii~1K1.02×
16New York~10K0.99×
17Oregon~3K0.99×
18Nebraska~1K0.99×
19Utah~2K0.98×
20New Mexico~1K0.98×
21Mississippi~2K0.97×
22Arkansas~2K0.95×
23Virginia~6K0.94×
24Kansas~2K0.94×
25Maryland~4K0.93×
26Iowa~2K0.93×
27New Jersey~6K0.91×
28Washington~5K0.91×
29Colorado~4K0.91×
30Oklahoma~3K0.91×
31Louisiana~3K0.90×
32Nevada~2K0.90×
33Wisconsin~4K0.89×
34Alabama~3K0.89×
35Kentucky~3K0.89×
36South Carolina~4K0.88×
37Minnesota~3K0.88×
38Illinois~8K0.86×
39Tennessee~5K0.86×
40Missouri~4K0.86×
41Pennsylvania~8K0.85×
42Indiana~4K0.85×
43California~20K0.84×
44Arizona~5K0.84×
45North Carolina~7K0.83×
46Michigan~6K0.81×
47Georgia~7K0.80×
48Ohio~7K0.79×
49Florida~10K0.73×
50Texas~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Royal Shakespeare Theatre, United States
0.65×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Shakespeare Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Shakespeare Theatre audience
#·InterestCategoryAffinity×
01Romeo and JulietArts & Culture116.55×
02Lea MicheleMovies & TV73.58×
03Idina MenzelMovies & TV66.06×
04Hollywood BowlTravel & Leisure49.57×
05Pitbull (rapper)Music & Radio49.36×
06Jonathan GroffMovies & TV49.27×
07WNYCMusic & Radio43.83×
08Nathan LaneMovies & TV34.76×
09Liza MinnelliMusic & Radio28.39×
10Olivia MunnMovies & TV20.00×
11Josh DuhamelFashion & Accessoires20.00×
12Erin AndrewsSports20.00×
13Kellie PicklerMusic & Radio20.00×
14HamletLiterature18.36×
15Lin-Manuel MirandaMovies & TV14.50×
16Patricia ArquetteMovies & TV14.26×
17Anna FarisMovies & TV12.85×
18Tony AwardArts & Culture9.49×
19Brittany SnowMovies & TV8.71×
20ZootopiaMovies & TV8.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Shakespeare Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Shakespeare Theatre audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.52×
Community OrientationOPEN1.52×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Shakespeare Theatre audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Risk AppetiteTHRILL0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Royal Shakespeare Theatre have in United States?

Royal Shakespeare Theatre has an estimated audience of 270,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Royal Shakespeare Theatre fans?

59.8% of Royal Shakespeare Theatre fans are female, 40.2% are male, with an average age of 43.5 years.

03

Which brands do Royal Shakespeare Theatre fans like most?

Royal Shakespeare Theatre fans show strongest brand affinity for Romeo and Juliet (116.55×), Idina Menzel (66.06×), and Lea Michele (73.58×) over the country average.

04

Where do Royal Shakespeare Theatre fans live in United States?

Royal Shakespeare Theatre fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Shakespeare Theatre fans also like?

Beyond Royal Shakespeare Theatre itself, the audience over-indexes on Idina Menzel (66.06×), Lea Michele (73.58×), Pitbull (rapper) (49.36×), and Jonathan Groff (49.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Shakespeare Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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