Sandalwood Audience in United States

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Sandalwood has an estimated audience of 877,756 people in United States. 72.1% are female, 27.9% are male, average age 42.3. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Sandalwood fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sandalwood audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sandalwood fans

Demographic split for Sandalwood audience in United States
MetricValue
Female72.1%
Male27.9%
Average age42.3
Estimated audience size877,756

Audience persona

The typical Sandalwood fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sandalwood in United States
RegionReachAffinity
California126,6081.31×
Florida86,9181.46×
Texas81,4231.08×
New York57,9261.18×
New Jersey29,8421.34×
Illinois28,3180.97×
Pennsylvania26,3900.89×
Georgia26,1200.97×
North Carolina24,1260.91×
Ohio22,7190.84×
Michigan22,3040.97×
Washington21,7461.24×
Virginia20,9980.98×
Arizona19,5431.09×
Massachusetts18,1061.05×
Maryland15,9431.06×
Indiana15,7000.98×
Tennessee14,8420.84×
Colorado14,3121.03×
Missouri12,9880.92×
Minnesota12,0180.96×
Hawaii11,9013.15×
Alabama11,7460.96×
Oregon11,1381.11×
South Carolina11,1250.84×
Wisconsin11,0800.84×
Louisiana9,6860.86×
Kentucky9,3470.85×
Connecticut9,0811.03×
Utah8,9941.14×
Oklahoma8,5310.88×
Nevada8,4430.99×
Arkansas6,2710.87×
Iowa5,8880.81×
Kansas5,7780.84×
Mississippi5,4290.75×
Idaho4,2230.96×
New Mexico3,6090.82×
Nebraska3,3200.75×
West Virginia3,1050.76×
New Hampshire3,0370.88×
Maine2,5420.81×
Rhode Island2,5190.9×
Washington, District of Columbia2,4310.92×
Montana2,0090.83×
Alaska1,9541.04×
Wyoming1,8811.45×
Delaware1,7110.71×
South Dakota1,3130.65×
Vermont1,3050.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sandalwood audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Women's empowerment1.71×Politics & Society
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Further education3.65×Kids & Family
Janitor2.18×Home & Garden
Ghar (film)16.72×Movies & TV
Graham Coxon10.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sandalwood audience
TraitClusterScore
Design AffinityPREMIUM1.5
IndulgenceJOY1.35
CreativityOPEN1.33
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.24
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Sandalwood
CountryShare
United States28.7%
India15.2%
Taiwan7.7%

See Sandalwood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sandalwood have in United States?

Sandalwood has an estimated audience of 877,756 people in United States, concentrated in California and Florida.

What is the gender split and age of Sandalwood fans?

72.1% of Sandalwood fans are female, 27.9% are male, with an average age of 42.3 years.

Which brands do Sandalwood fans like most?

Sandalwood fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Sandalwood fans live in United States?

Sandalwood fans in United States are most concentrated in California (reach 126,608), Florida (reach 86,918), and Texas (reach 81,423). These three regions account for the largest share of the active audience.

What other brands do Sandalwood fans also like?

Beyond Sandalwood itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandalwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.