A data profile of the people who buy, follow and care about Sean Connery in United States — modelled from more than twelve digital signal sources. Sean Connery has an estimated audience of 386,014 people in United States.
The average Sean Connery fan in United States is 42.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Daniel Craig, Guy Pearce, Pierce Brosnan, with strongest over-indexing on Daniel Craig (47.49× the country average).
Demographically, the Sean Connery audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sean Connery fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Daniel Craig.
The key figures that characterise the Sean Connery profile in United States.
39.9% are female, 60.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 42.8 |
| Estimated audience size | 386,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Sean Connery audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.3% |
| Germany | 9.9% |
| United Kingdom | 8.0% |
Where the Sean Connery audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~3K | 1.32× | |
| 02 | Utah | ~4K | 1.26× | |
| 03 | Montana | ~1K | 1.24× | |
| 04 | Oregon | ~5K | 1.21× | |
| 05 | Alaska | ~1K | 1.21× | |
| 06 | Washington | ~9K | 1.15× | |
| 07 | Missouri | ~7K | 1.14× | |
| 08 | Oklahoma | ~5K | 1.12× | |
| 09 | New Hampshire | ~2K | 1.07× | |
| 10 | Arizona | ~8K | 1.06× | |
| 11 | Tennessee | ~8K | 1.06× | |
| 12 | Colorado | ~6K | 1.04× | |
| 13 | Arkansas | ~3K | 1.04× | |
| 14 | Kansas | ~3K | 1.04× | |
| 15 | Maine | ~1K | 1.04× | |
| 16 | Kentucky | ~5K | 1.03× | |
| 17 | Ohio | ~10K | 1.00× | |
| 18 | Vermont | <1K | 1.00× | |
| 19 | Florida | ~30K | 0.99× | |
| 20 | Indiana | ~7K | 0.99× | |
| 21 | Wisconsin | ~6K | 0.99× | |
| 22 | Pennsylvania | ~10K | 0.98× | |
| 23 | Michigan | ~10K | 0.98× | |
| 24 | Minnesota | ~5K | 0.98× | |
| 25 | Alabama | ~5K | 0.98× | |
| 26 | New Mexico | ~2K | 0.98× | |
| 27 | Connecticut | ~4K | 0.97× | |
| 28 | Iowa | ~3K | 0.97× | |
| 29 | Virginia | ~9K | 0.96× | |
| 30 | South Carolina | ~6K | 0.96× | |
| 31 | Nevada | ~4K | 0.96× | |
| 32 | Nebraska | ~2K | 0.96× | |
| 33 | South Dakota | <1K | 0.95× | |
| 34 | North Carolina | ~10K | 0.94× | |
| 35 | West Virginia | ~2K | 0.94× | |
| 36 | North Dakota | <1K | 0.94× | |
| 37 | Illinois | ~10K | 0.93× | |
| 38 | California | ~40K | 0.92× | |
| 39 | Massachusetts | ~7K | 0.91× | |
| 40 | Rhode Island | ~1K | 0.91× | |
| 41 | Texas | ~30K | 0.90× | |
| 42 | Maryland | ~6K | 0.90× | |
| 43 | Hawaii | ~2K | 0.90× | |
| 44 | Georgia | ~10K | 0.89× | |
| 45 | Louisiana | ~4K | 0.88× | |
| 46 | New York | ~20K | 0.86× | |
| 47 | New Jersey | ~8K | 0.86× | |
| 48 | Mississippi | ~3K | 0.86× | |
| 49 | Delaware | <1K | 0.85× | |
| 50 | Washington, District of Columbia | <1K | 0.82× |
The strongest cross-interests of the Sean Connery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ian Fleming | Literature | 67.12× | ||
| 02 | Guy Pearce | Movies & TV | 65.65× | ||
| 03 | Daniel Craig | Movies & TV | 47.49× | ||
| 04 | Matt Smith (actor) | Movies & TV | 46.32× | ||
| 05 | Hugh Grant | Movies & TV | 44.58× | ||
| 06 | Judi Dench | Movies & TV | 40.13× | ||
| 07 | Helena Bonham Carter | Movies & TV | 34.67× | ||
| 08 | Pierce Brosnan | Movies & TV | 33.75× | ||
| 09 | Jude Law | Movies & TV | 33.42× | ||
| 10 | Anthony Hopkins | Movies & TV | 32.61× | ||
| 11 | Colin Firth | Movies & TV | 31.80× | ||
| 12 | Helen Mirren | Movies & TV | 31.37× | ||
| 13 | Olivia Colman | Movies & TV | 26.74× | ||
| 14 | David Tennant | Movies & TV | 24.31× | ||
| 15 | Henry Cavill | Movies & TV | 20.87× | ||
| 16 | Maggie Smith | Movies & TV | 18.66× | ||
| 17 | Michael Caine | Movies & TV | 17.66× | ||
| 18 | James Bond | Movies & TV | 14.13× | ||
| 19 | Christian Bale | Movies & TV | 13.65× | ||
| 20 | Jessie Buckley | Movies & TV | 11.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Spirituality | BALANCE | 1.40× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.97× | |
| Extroversion | THRILL | 0.98× | |
| Pet Ownership | JOY | 0.99× |
Sean Connery has an estimated audience of 386,014 people in United States, concentrated in California and Texas.
39.9% of Sean Connery fans are female, 60.1% are male, with an average age of 42.8 years.
Sean Connery fans show strongest brand affinity for Daniel Craig (47.49×), Guy Pearce (65.65×), and Pierce Brosnan (33.75×) over the country average.
Sean Connery fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Sean Connery itself, the audience over-indexes on Guy Pearce (65.65×), Pierce Brosnan (33.75×), Hugh Grant (44.58×), and Helena Bonham Carter (34.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sean Connery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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