Sean Connery Audience in United States

Sean Connery logo

Sean Connery has an estimated audience of 388,951 people in United States. 39.9% are female, 60.1% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Daniel Craig, Pierce Brosnan, Guy Pearce, Hugh Grant, Helen Mirren.

The average Sean Connery fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Daniel Craig, Pierce Brosnan, Guy Pearce, with strongest over-indexing on Daniel Craig (47.49× the country average). Demographically, the Sean Connery audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sean Connery fans

Demographic split for Sean Connery audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.8
Estimated audience size388,951

Audience persona

The typical Sean Connery fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Daniel Craig.

Top regions in United States

Top regions ranked by reach for Sean Connery in United States
RegionReachAffinity
California41,3490.97×
Texas31,5350.94×
Florida27,2831.04×
New York19,5560.9×
Pennsylvania13,1721.01×
Illinois12,7800.99×
Ohio12,3731.03×
North Carolina11,3980.97×
Georgia11,3050.94×
Michigan10,2291.01×
Washington9,5351.22×
Virginia9,3970.99×
New Jersey8,8550.9×
Arizona8,7091.1×
Tennessee8,3021.06×
Missouri7,3001.16×
Indiana7,2791.02×
Massachusetts7,1120.93×
Colorado6,5611.07×
Maryland6,0160.9×
Wisconsin5,6410.96×
South Carolina5,5070.94×
Alabama5,440
Oregon5,4201.22×
Minnesota5,3870.97×
Kentucky5,0411.03×
Oklahoma4,9351.14×
Louisiana4,4210.88×
Utah4,4101.27×
Connecticut3,7260.96×
Nevada3,6290.96×
Arkansas3,2551.02×
Kansas3,1461.03×
Iowa3,0980.97×
Mississippi2,6320.82×
Idaho2,4641.26×
New Mexico1,8670.96×
Nebraska1,8460.95×
West Virginia1,5710.87×
New Hampshire1,5711.02×
Hawaii1,5000.9×
Maine1,394
Montana1,2931.2×
Rhode Island1,1040.89×
Alaska9701.17×
Washington, District of Columbia9610.82×
Delaware8690.81×
South Dakota7910.88×
North Dakota6960.87×
Vermont6600.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sean Connery audience
BrandAffinityCategory
Daniel Craig47.49×Movies & TV
Pierce Brosnan33.75×Movies & TV
Guy Pearce65.65×Movies & TV
Hugh Grant44.58×Movies & TV
Helen Mirren31.37×Movies & TV
Jude Law33.42×Movies & TV
Helena Bonham Carter34.67×Movies & TV
Henry Cavill20.87×Movies & TV
Matt Smith (actor)46.32×Movies & TV
Anthony Hopkins32.61×Movies & TV
Judi Dench40.13×Movies & TV
Colin Firth31.8×Movies & TV
Ian Fleming67.12×Literature
Olivia Colman26.74×Movies & TV
Christian Bale13.65×Movies & TV
David Tennant24.31×Movies & TV
Michael Caine17.66×Movies & TV
Maggie Smith18.66×Movies & TV
James Bond14.13×Movies & TV
Jessie Buckley11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sean Connery audience
TraitClusterScore
PatriotismCONSERVATISM2.5
IndividualismJOY1.45
TravellingTHRILL1.29
Career OrientationPOWER1.28
Need for SecurityCONSERVATISM1.28
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Sean Connery
CountryShare
United States20.7%
Germany9.9%
United Kingdom8.4%

See Sean Connery audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sean Connery have in United States?

Sean Connery has an estimated audience of 388,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Sean Connery fans?

39.9% of Sean Connery fans are female, 60.1% are male, with an average age of 42.8 years.

Which brands do Sean Connery fans like most?

Sean Connery fans show strongest brand affinity for Daniel Craig (47.49×), Pierce Brosnan (33.75×), and Guy Pearce (65.65×) over the country average.

Where do Sean Connery fans live in United States?

Sean Connery fans in United States are most concentrated in California (reach 41,349), Texas (reach 31,535), and Florida (reach 27,283). These three regions account for the largest share of the active audience.

What other brands do Sean Connery fans also like?

Beyond Sean Connery itself, the audience over-indexes on Pierce Brosnan (33.75×), Guy Pearce (65.65×), Hugh Grant (44.58×), and Helen Mirren (31.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Connery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.