Seattle metropolitan area Audience in United States

Seattle metropolitan area logo

Seattle metropolitan area has an estimated audience of 2,043,790 people in United States. 56.9% are female, 43.1% are male, average age 39.4. Top regions: Washington, California, Texas. Top brand affinities: Nasal cavity, Grover Cleveland, Bulacan, Barclays Center, Bruklinas.

The average Seattle metropolitan area fan in United States is 39.4 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Nasal cavity, Grover Cleveland, Bulacan, with strongest over-indexing on Nasal cavity (2.2× the country average). Demographically, the Seattle metropolitan area audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Seattle metropolitan area fans

Demographic split for Seattle metropolitan area audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.4
Estimated audience size2,043,790

Audience persona

The typical Seattle metropolitan area fan in United States is more female, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Nasal cavity.

Top regions in United States

Top regions ranked by reach for Seattle metropolitan area in United States
RegionReachAffinity
Washington740,99818.07×
California121,7290.54×
Texas55,2440.31×
Oregon49,4242.11×
New York39,0170.34×
Florida30,7370.22×
Illinois23,8390.35×
Arizona20,6400.49×
Colorado19,9050.62×
Georgia19,8550.32×
Virginia18,1750.37×
Ohio17,0880.27×
North Carolina14,2980.23×
Michigan14,1760.27×
Pennsylvania14,0600.2×
Massachusetts13,9650.35×
Minnesota13,6060.46×
Idaho12,2951.2×
New Jersey11,8550.23×
Missouri10,7220.33×
Nevada10,6520.54×
Mississippi9,6770.57×
Tennessee9,5370.23×
Utah9,4080.51×
Wisconsin9,0240.29×
Maryland8,7830.25×
Alaska8,6971.99×
Indiana8,6110.23×
Louisiana8,6040.33×
Arkansas8,5970.51×
Oklahoma8,4070.37×
Kentucky8,2740.32×
Alabama8,0090.28×
West Virginia7,9890.84×
Hawaii7,6340.87×
South Carolina7,5750.25×
Montana7,5291.33×
New Mexico7,4800.73×
Kansas7,3790.46×
Iowa7,0050.42×
Connecticut6,9720.34×
South Dakota6,8591.45×
North Dakota6,6791.59×
New Hampshire6,5820.82×
Wyoming6,4622.13×
Nebraska6,4450.63×
Rhode Island6,3560.98×
Maine6,3520.87×
Vermont6,2511.74×
Delaware5,6921.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle metropolitan area audience
BrandAffinityCategory
Nasal cavity2.2×Health
Grover Cleveland2.04×Politics & Society
Bulacan2.69×Travel & Leisure
Barclays Center1.91×Sports
Bruklinas2.21×Travel & Leisure
Ipsos2.44×Business & Career
Cadena SER1.84×Music & Radio
Cal Ripken, Jr.1.82×Sports
Rajasthan1.9×Travel & Leisure
John Key2.03×Politics & Society
Otto Graham1.7×Sports
Perris, California1.72×Travel & Leisure
Woodchipper2.96×Home & Garden
California University of Pennsylvania1.55×Business & Career
Ixtapa-Zihuatanejo International Airport3.36×Travel & Leisure
The Radiators (American band)1.99×Music & Radio
Canino1.78×Travel & Leisure
Church Community Builder3.33×Technology & Electronics
Iyengar2.83×Literature
Jura Mountains1.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle metropolitan area audience
TraitClusterScore
Sports ActivityPOWER1.83
SustainabilityBALANCE1.73
Quality AwarenessPREMIUM1.55
TravellingTHRILL1.52
Luxury OrientationPREMIUM1.37
Urban LifestyleOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Seattle metropolitan area
CountryShare
United States97.4%
Canada1.4%
United Kingdom0.6%

See Seattle metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Seattle metropolitan area have in United States?

Seattle metropolitan area has an estimated audience of 2,043,790 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle metropolitan area fans?

56.9% of Seattle metropolitan area fans are female, 43.1% are male, with an average age of 39.4 years.

Which brands do Seattle metropolitan area fans like most?

Seattle metropolitan area fans show strongest brand affinity for Nasal cavity (2.2×), Grover Cleveland (2.04×), and Bulacan (2.69×) over the country average.

Where do Seattle metropolitan area fans live in United States?

Seattle metropolitan area fans in United States are most concentrated in Washington (reach 740,998), California (reach 121,729), and Texas (reach 55,244). These three regions account for the largest share of the active audience.

What other brands do Seattle metropolitan area fans also like?

Beyond Seattle metropolitan area itself, the audience over-indexes on Grover Cleveland (2.04×), Bulacan (2.69×), Barclays Center (1.91×), and Bruklinas (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.