Second grade Audience in United States
Second grade has an estimated audience of 1,360,761 people in United States. 86.6% are female, 13.4% are male, average age 39.9. Top brand affinities: Trish McEvoy, Embroidery Club, edureka, Isometric exercise, Whitework embroidery.
Top brand affinities include Trish McEvoy, Embroidery Club, edureka, with strongest over-indexing on Trish McEvoy (11.82× the country average). Demographically, the Second grade audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Second grade fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 39.9 |
| Estimated audience size | 1,360,761 |
Audience persona
The typical Second grade fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Trish McEvoy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trish McEvoy | 11.82× | Beauty & Wellness |
| Embroidery Club | 10.02× | Home & Garden |
| edureka | 9.8× | Business & Career |
| Isometric exercise | 8.24× | Sports |
| Whitework embroidery | 7.99× | Home & Garden |
| Mariusz Wlazły | 7.13× | Sports |
| On Horsemanship | 6.38× | Literature |
| WFTS-TV | 6.34× | Movies & TV |
| Metro Iztapalapa | 6.29× | Travel & Leisure |
| enfemenino | 6.0× | Health |
| Certified diabetes educator | 5.82× | Business & Career |
| Embroidery Library | 5.81× | Home & Garden |
| University of Education | 5.78× | Business & Career |
| Fábio Porchat | 5.74× | Movies & TV |
| Hatley | 5.57× | Fashion & Accessoires |
| Seagram's Escapes | 5.48× | Food & Beverages |
| Max Planck Society | 5.42× | Politics & Society |
| UK garage | 5.25× | Music & Radio |
| Dunston, Tyne and Wear | 5.21× | Travel & Leisure |
| La Razón (Madrid) | 5.08× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.0% |
| Philippines | 4.9% |
| Canada | 4.3% |
See Second grade audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Second grade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.