Slick Rick Audience in United States

Slick Rick has an estimated audience of 593,271 people in United States. 39.2% are female, 60.8% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Ice-T, Microblogging, Singer-songwriter.

The average Slick Rick fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Ice-T, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Slick Rick audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Slick Rick fans

Demographic split for Slick Rick audience in United States
MetricValue
Female39.2%
Male60.8%
Average age40.5
Estimated audience size593,271

Audience persona

The typical Slick Rick fan in United States is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Slick Rick in United States
RegionReachAffinity
California63,1180.97×
New York54,0341.63×
Texas49,4530.97×
Florida44,0341.1×
Georgia33,0391.81×
North Carolina27,5001.54×
Pennsylvania25,2701.26×
Ohio21,0231.15×
Illinois20,5241.04×
New Jersey20,3331.35×
Michigan19,2961.24×
Virginia18,5511.28×
Maryland15,7461.54×
Alabama13,4351.62×
South Carolina13,2961.49×
Tennessee13,1331.1×
Louisiana12,2971.61×
Arizona12,1021×
Indiana11,5901.07×
Mississippi11,5782.37×
Massachusetts11,5690.99×
Missouri9,0570.95×
Washington8,8120.74×
Kentucky7,5301.01×
Connecticut7,5001.26×
Wisconsin7,2480.81×
Colorado6,8470.73×
Nevada6,5561.14×
Oklahoma5,7770.88×
Minnesota5,4770.64×
Arkansas4,8520.99×
Oregon4,8250.71×
Kansas3,2170.69×
Iowa2,8270.58×
Utah2,4780.47×
Washington, District of Columbia2,3661.33×
Delaware2,3291.42×
New Mexico2,0900.7×
West Virginia1,9840.72×
Nebraska1,9280.65×
Rhode Island1,8921×
New Hampshire1,7550.75×
Maine1,4340.67×
Hawaii1,4320.56×
Idaho1,3840.47×
Montana8630.52×
Alaska7540.59×
Vermont5820.56×
North Dakota5650.46×
South Dakota5420.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slick Rick audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ice-T32.97×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Christina Milian25.99×Music & Radio
Eazy-E21.31×Music & Radio
Croquette58.13×Food & Beverages
Nelly Furtado16×Music & Radio
Hair Extensions5.42×Beauty & Wellness
Fat Joe22.7×Music & Radio
T.I.16.24×Music & Radio
Debbie Gibson22.05×Music & Radio
Mobb Deep34.36×Music & Radio
Raekwon32.72×Music & Radio
Faith Evans20.16×Music & Radio
N.W.A20.99×Music & Radio
Peter Thiel8.92×Business & Career
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slick Rick audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
LGBTQ+ IdentityOPEN1.43
IndulgenceJOY1.36
Luxury OrientationPREMIUM1.35
TraditionCONSERVATISM1.3
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Slick Rick
CountryShare
United States67.1%
United Kingdom8.1%
Canada3.2%

See Slick Rick audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Slick Rick have in United States?

Slick Rick has an estimated audience of 593,271 people in United States, concentrated in California and New York.

What is the gender split and age of Slick Rick fans?

39.2% of Slick Rick fans are female, 60.8% are male, with an average age of 40.5 years.

Which brands do Slick Rick fans like most?

Slick Rick fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Ice-T (32.97×) over the country average.

Where do Slick Rick fans live in United States?

Slick Rick fans in United States are most concentrated in California (reach 63,118), New York (reach 54,034), and Texas (reach 49,453). These three regions account for the largest share of the active audience.

What other brands do Slick Rick fans also like?

Beyond Slick Rick itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Ice-T (32.97×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slick Rick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.