A data profile of the people who buy, follow and care about Slick Rick in United States — modelled from more than twelve digital signal sources. Slick Rick has an estimated audience of 545,678 people in United States.
The average Slick Rick fan in United States is 40.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Grandmaster Flash, Ice-T, Christina Milian, with strongest over-indexing on Grandmaster Flash (85.52× the country average).
Demographically, the Slick Rick audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Slick Rick fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Grandmaster Flash.
The key figures that characterise the Slick Rick profile in United States.
39.2% are female, 60.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 40.5 |
| Estimated audience size | 545,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 33% | |
| 50+ | 13% |
of the worldwide Slick Rick audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.2% |
| United Kingdom | 6.8% |
| Canada | 3.5% |
Where the Slick Rick audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 2.54× | |
| 02 | Georgia | ~30K | 1.71× | |
| 03 | Louisiana | ~10K | 1.60× | |
| 04 | New York | ~50K | 1.58× | |
| 05 | Maryland | ~20K | 1.52× | |
| 06 | Alabama | ~10K | 1.49× | |
| 07 | North Carolina | ~30K | 1.46× | |
| 08 | South Carolina | ~10K | 1.44× | |
| 09 | Delaware | ~2K | 1.39× | |
| 10 | Connecticut | ~8K | 1.36× | |
| 11 | New Jersey | ~20K | 1.30× | |
| 12 | Washington, District of Columbia | ~2K | 1.30× | |
| 13 | Virginia | ~20K | 1.24× | |
| 14 | Pennsylvania | ~20K | 1.23× | |
| 15 | Michigan | ~20K | 1.14× | |
| 16 | Ohio | ~20K | 1.10× | |
| 17 | Nevada | ~6K | 1.09× | |
| 18 | Rhode Island | ~2K | 1.08× | |
| 19 | Florida | ~40K | 1.04× | |
| 20 | Tennessee | ~10K | 1.04× | |
| 21 | Illinois | ~20K | 1.01× | |
| 22 | Massachusetts | ~10K | 1.00× | |
| 23 | Indiana | ~10K | 1.00× | |
| 24 | Arkansas | ~5K | 0.98× | |
| 25 | Kentucky | ~7K | 0.97× | |
| 26 | California | ~60K | 0.96× | |
| 27 | Arizona | ~10K | 0.94× | |
| 28 | Texas | ~50K | 0.93× | |
| 29 | Missouri | ~9K | 0.92× | |
| 30 | Oklahoma | ~6K | 0.88× | |
| 31 | Washington | ~10K | 0.85× | |
| 32 | Vermont | <1K | 0.83× | |
| 33 | West Virginia | ~2K | 0.81× | |
| 34 | New Hampshire | ~2K | 0.81× | |
| 35 | Alaska | ~1K | 0.80× | |
| 36 | Wisconsin | ~7K | 0.79× | |
| 37 | Maine | ~2K | 0.79× | |
| 38 | New Mexico | ~2K | 0.78× | |
| 39 | Oregon | ~5K | 0.76× | |
| 40 | Colorado | ~7K | 0.75× | |
| 41 | Kansas | ~3K | 0.75× | |
| 42 | North Dakota | <1K | 0.75× | |
| 43 | Montana | ~1K | 0.74× | |
| 44 | Nebraska | ~2K | 0.72× | |
| 45 | Hawaii | ~2K | 0.72× | |
| 46 | South Dakota | <1K | 0.72× | |
| 47 | Minnesota | ~6K | 0.69× | |
| 48 | Iowa | ~3K | 0.66× | |
| 49 | Idaho | ~2K | 0.64× | |
| 50 | Utah | ~3K | 0.57× |
The strongest cross-interests of the Slick Rick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grandmaster Flash | Music & Radio | 85.52× | ||
| 02 | Croquette | Food & Beverages | 51.54× | ||
| 03 | Madlib | Music & Radio | 34.70× | ||
| 04 | Raekwon | Music & Radio | 34.62× | ||
| 05 | Christina Milian | Music & Radio | 30.53× | ||
| 06 | Ghostface Killah | Music & Radio | 28.22× | ||
| 07 | Ice-T | Music & Radio | 27.07× | ||
| 08 | Eazy-E | Music & Radio | 23.72× | ||
| 09 | Debbie Gibson | Music & Radio | 22.52× | ||
| 10 | Bill Russell | Sports | 20.00× | ||
| 11 | N.W.A | Music & Radio | 19.94× | ||
| 12 | Fat Joe | Music & Radio | 18.98× | ||
| 13 | Paula Abdul | Music & Radio | 16.52× | ||
| 14 | Nelly Furtado | Music & Radio | 15.84× | ||
| 15 | T.I. | Music & Radio | 15.54× | ||
| 16 | Queen Latifah | Music & Radio | 14.89× | ||
| 17 | Peter Thiel | Business & Career | 10.16× | ||
| 18 | Teyana Taylor | Movies & TV | 7.57× | ||
| 19 | AccuWeather | Home & Garden | 5.82× | ||
| 20 | Bruce Willis | Movies & TV | 4.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.20× | |
| Convenience Orientation | PREMIUM | 1.77× | |
| Tradition | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Pet Ownership | JOY | 0.67× | |
| Creativity | OPEN | 0.68× |
Slick Rick has an estimated audience of 545,678 people in United States, concentrated in California and New York.
39.2% of Slick Rick fans are female, 60.8% are male, with an average age of 40.5 years.
Slick Rick fans show strongest brand affinity for Grandmaster Flash (85.52×), Ice-T (27.07×), and Christina Milian (30.53×) over the country average.
Slick Rick fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Slick Rick itself, the audience over-indexes on Ice-T (27.07×), Christina Milian (30.53×), Eazy-E (23.72×), and Queen Latifah (14.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Slick Rick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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