South Jersey Audience in United States

South Jersey logo

South Jersey has an estimated audience of 1,480,796 people in United States. 58.1% are female, 41.9% are male, average age 42.5. Top regions: New Jersey, Pennsylvania, New York. Top brand affinities: Google Wallet, Google Analytics, CAC 40, Graham Greene (actor), Nasi goreng.

The average South Jersey fan in United States is 42.5 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Pennsylvania, New York. Top brand affinities include Google Wallet, Google Analytics, CAC 40, with strongest over-indexing on Google Wallet (8.48× the country average). Demographically, the South Jersey audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of South Jersey fans

Demographic split for South Jersey audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.5
Estimated audience size1,480,796

Audience persona

The typical South Jersey fan in United States is more female, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for South Jersey in United States
RegionReachAffinity
New Jersey718,19419.07×
Pennsylvania196,5703.94×
New York167,7822.03×
Florida60,8780.61×
California53,1260.33×
Texas37,7090.3×
Virginia32,0310.89×
North Carolina29,4510.66×
Maryland28,5981.12×
Georgia25,3070.55×
Massachusetts20,4640.7×
Illinois17,4590.35×
Delaware17,3734.25×
Ohio16,7830.37×
Connecticut15,9501.07×
South Carolina13,9070.62×
Michigan12,1790.31×
Tennessee10,8560.37×
Indiana10,3320.38×
Washington8,9830.3×
Arizona8,3760.28×
Colorado7,7540.33×
Kentucky7,0250.38×
Washington, District of Columbia6,8851.55×
Missouri5,9050.25×
Alabama5,6970.28×
Nevada5,4270.38×
Minnesota5,4120.26×
Wisconsin5,1250.23×
Louisiana4,9360.26×
Oregon4,9230.29×
Oklahoma3,4730.21×
Utah3,4540.26×
Mississippi3,3310.27×
West Virginia3,1170.45×
Kansas3,0480.26×
Iowa2,8940.24×
Rhode Island2,7710.59×
Maine2,6240.49×
New Hampshire2,5680.44×
Arkansas2,3670.19×
Alaska2,1950.69×
Nebraska2,0710.28×
Idaho2,0310.27×
Hawaii1,9410.3×
Montana1,9140.47×
South Dakota1,8890.55×
North Dakota1,8390.6×
Wyoming1,7800.81×
New Mexico1,7660.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Jersey audience
BrandAffinityCategory
Google Wallet8.48×Technology & Electronics
Google Analytics2.07×Internet & Social Media
CAC 401.51×Business & Career
Graham Greene (actor)1.71×
Nasi goreng6.38×Food & Beverages
Golden Gate5.09×Games
John Key2.54×Politics & Society
Rajasthan1.74×Travel & Leisure
Otto Graham2.02×Sports
henry louis gates jr2.57×Movies & TV
cake decorating shop1.72×Food & Beverages
Salam Fayyad3.43×Politics & Society
I-Witness1.61×Movies & TV
Venstre (Denmark)1.53×Politics & Society
JCLU Forever1.86×Fashion & Accessoires
Petter Northug jr.3.02×Sports
Butik Busana Muslim4.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Jersey audience
TraitClusterScore
Urban LifestyleOPEN1.08
Family OrientationCONSERVATISM1.05
Luxury OrientationPREMIUM1.02
Career OrientationPOWER1.01
Quality AwarenessPREMIUM1
DIY MentalityTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for South Jersey
CountryShare
United States99.7%
United Kingdom0.2%
Germany0.1%

See South Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does South Jersey have in United States?

South Jersey has an estimated audience of 1,480,796 people in United States, concentrated in New Jersey and Pennsylvania.

What is the gender split and age of South Jersey fans?

58.1% of South Jersey fans are female, 41.9% are male, with an average age of 42.5 years.

Which brands do South Jersey fans like most?

South Jersey fans show strongest brand affinity for Google Wallet (8.48×), Google Analytics (2.07×), and CAC 40 (1.51×) over the country average.

Where do South Jersey fans live in United States?

South Jersey fans in United States are most concentrated in New Jersey (reach 718,194), Pennsylvania (reach 196,570), and New York (reach 167,782). These three regions account for the largest share of the active audience.

What other brands do South Jersey fans also like?

Beyond South Jersey itself, the audience over-indexes on Google Analytics (2.07×), CAC 40 (1.51×), Graham Greene (actor) (1.71×), and Nasi goreng (6.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.