Squirrel Audience in United States

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Squirrel has an estimated audience of 2,955,266 people in United States. 60.4% are female, 39.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Winemaking, Nasal cavity, Enfamil, Temple Grandin.

The average Squirrel fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Winemaking, Nasal cavity, with strongest over-indexing on Collectable (1.54× the country average). Demographically, the Squirrel audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Squirrel fans

Demographic split for Squirrel audience in United States
MetricValue
Female60.4%
Male39.6%
Average age37.4
Estimated audience size2,955,266

Audience persona

The typical Squirrel fan in United States is more female, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Squirrel in United States
RegionReachAffinity
California402,2271.24×
Texas250,9260.99×
Florida206,4091.03×
New York156,5340.95×
Pennsylvania105,0211.06×
Illinois104,8171.06×
Ohio96,2871.06×
Georgia94,5281.04×
Michigan94,4861.22×
North Carolina93,6171.05×
Virginia79,7181.11×
New Jersey71,8830.96×
Washington66,1411.12×
Tennessee61,0171.03×
Indiana60,1781.11×
Massachusetts59,7451.03×
Missouri53,0181.11×
Minnesota50,1121.18×
Arizona49,2160.82×
Colorado49,0611.05×
Maryland48,8910.96×
Wisconsin48,8411.1×
South Carolina43,7660.98×
Kentucky40,9741.11×
Alabama40,2870.98×
Oregon39,5501.17×
Oklahoma35,5391.08×
Louisiana35,2190.92×
Connecticut29,2870.99×
Utah27,5621.04×
Arkansas26,8481.1×
Iowa26,0181.07×
Kansas24,2791.04×
Mississippi23,7450.98×
Nevada21,7420.76×
Idaho15,7161.06×
Nebraska14,7380.99×
West Virginia14,1671.03×
New Mexico11,8000.8×
Maine11,4781.08×
New Hampshire11,4530.98×
Hawaii8,5990.68×
Rhode Island8,1240.86×
Washington, District of Columbia7,2430.82×
Montana7,1850.88×
Delaware6,6410.81×
Alaska6,3661.01×
South Dakota5,6690.83×
North Dakota5,3410.88×
Vermont5,2571.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squirrel audience
BrandAffinityCategory
Collectable1.54×Kids & Family
Winemaking2.01×Food & Beverages
Nasal cavity2.91×Health
Enfamil2.13×Kids & Family
Temple Grandin1.77×Literature
Al Ahly SC1.55×Sports
Boogie-woogie (dance)2.95×Music & Radio
Prozis1.53×Shopping
Catania1.62×Travel & Leisure
Bulacan1.82×Travel & Leisure
CACI1.69×Technology & Electronics
Bruklinas1.67×Travel & Leisure
Cadena SER1.52×Music & Radio
John James Audubon1.95×Literature
Two-Lane Blacktop1.74×Movies & TV
British Grand Prix1.54×Sports
Monroe Carell Jr. Children's Hospital at Vanderbilt1.5×Travel & Leisure
John Key1.66×Politics & Society
Canino1.58×Travel & Leisure
Ashes to Ashes (TV series)1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squirrel audience
TraitClusterScore
Pet OwnershipJOY1.59
IndividualismJOY1.38
Community OrientationOPEN1.3
Family OrientationCONSERVATISM1.28
SustainabilityBALANCE1.27
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Squirrel
CountryShare
United States35.7%
United Kingdom8.3%
Vietnam6.1%

See Squirrel audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Squirrel have in United States?

Squirrel has an estimated audience of 2,955,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Squirrel fans?

60.4% of Squirrel fans are female, 39.6% are male, with an average age of 37.4 years.

Which brands do Squirrel fans like most?

Squirrel fans show strongest brand affinity for Collectable (1.54×), Winemaking (2.01×), and Nasal cavity (2.91×) over the country average.

Where do Squirrel fans live in United States?

Squirrel fans in United States are most concentrated in California (reach 402,227), Texas (reach 250,926), and Florida (reach 206,409). These three regions account for the largest share of the active audience.

What other brands do Squirrel fans also like?

Beyond Squirrel itself, the audience over-indexes on Winemaking (2.01×), Nasal cavity (2.91×), Enfamil (2.13×), and Temple Grandin (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squirrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.