Steve Winwood Audience in United States

Steve Winwood logo

Steve Winwood has an estimated audience of 846,950 people in United States. 38.0% are female, 62.0% are male, average age 50.5. Top regions: Florida, California, New York. Top brand affinities: Scratching post, JibJab, Hideo Nomo, Israel, KiwiCo.

The average Steve Winwood fan in United States is 50.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Scratching post, JibJab, Hideo Nomo, with strongest over-indexing on Scratching post (42.09× the country average). Demographically, the Steve Winwood audience skews more male with an average age of 50.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Steve Winwood fans

Demographic split for Steve Winwood audience in United States
MetricValue
Female38.0%
Male62.0%
Average age50.5
Estimated audience size846,950

Audience persona

The typical Steve Winwood fan in United States is more male, around 50.5 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Steve Winwood in United States
RegionReachAffinity
Florida81,5091.42×
California61,4070.66×
New York50,8721.07×
Texas41,5340.57×
Pennsylvania36,2491.27×
Ohio35,6721.37×
Illinois30,1141.07×
Michigan27,6921.25×
North Carolina27,2741.07×
New Jersey23,4941.09×
Missouri23,1591.7×
Virginia22,1781.08×
Massachusetts21,8741.31×
Indiana19,3901.25×
Georgia18,2530.7×
Tennessee17,5351.03×
Colorado16,3651.23×
Washington15,3850.91×
Arizona14,4180.83×
Wisconsin12,2060.96×
Connecticut12,0791.42×
Maryland11,6170.8×
Minnesota10,8860.9×
South Carolina10,7600.84×
Kentucky10,2210.96×
Oregon10,0301.03×
Iowa9,4581.36×
Alabama9,2930.79×
Oklahoma7,6890.82×
Louisiana7,4700.68×
Utah7,2770.96×
Kansas6,4890.97×
New Hampshire6,1041.83×
Nevada5,7530.7×
Nebraska5,5551.31×
Arkansas5,4060.77×
Mississippi4,8800.7×
Maine4,3491.43×
West Virginia3,6460.92×
New Mexico3,6430.86×
Rhode Island3,3681.25×
Idaho3,2610.77×
Hawaii2,2160.61×
Washington, District of Columbia2,1710.85×
Delaware2,1620.93×
Montana2,0410.87×
Vermont1,9761.33×
Alaska1,1830.65×
South Dakota1,0840.55×
North Dakota1,0450.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Winwood audience
BrandAffinityCategory
Scratching post42.09×Pets & Animals
JibJab11.42×Internet & Social Media
Hideo Nomo33.66×Sports
Israel3.57×Travel & Leisure
KiwiCo10.95×Kids & Family
Nipsey Hussle9.11×Music & Radio
Alaska2.51×Travel & Leisure
Cummerbund28.5×Fashion & Accessoires
Vocal harmony5.55×Music & Radio
Wedgwood20.05×Home & Garden
Jekalyn Carr21.1×Music & Radio
TV Fanatic11.6×Movies & TV
Home Delivery3.31×Food & Beverages
Rosie the Riveter17.55×Business & Career
Historic site4.29×Arts & Culture
Minnesota1.68×Travel & Leisure
Guy Fieri3.59×Movies & TV
International Klein Blue28.7×Home & Garden
Grinch3.71×Movies & TV
Google Analytics4.05×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Winwood audience
TraitClusterScore
PatriotismCONSERVATISM1.89
TraditionCONSERVATISM1.68
Community OrientationOPEN1.44
IndividualismJOY1.41
SustainabilityBALANCE1.39
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Steve Winwood
CountryShare
United States47.2%
United Kingdom13.7%
Germany11.8%

See Steve Winwood audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Steve Winwood have in United States?

Steve Winwood has an estimated audience of 846,950 people in United States, concentrated in Florida and California.

What is the gender split and age of Steve Winwood fans?

38.0% of Steve Winwood fans are female, 62.0% are male, with an average age of 50.5 years.

Which brands do Steve Winwood fans like most?

Steve Winwood fans show strongest brand affinity for Scratching post (42.09×), JibJab (11.42×), and Hideo Nomo (33.66×) over the country average.

Where do Steve Winwood fans live in United States?

Steve Winwood fans in United States are most concentrated in Florida (reach 81,509), California (reach 61,407), and New York (reach 50,872). These three regions account for the largest share of the active audience.

What other brands do Steve Winwood fans also like?

Beyond Steve Winwood itself, the audience over-indexes on JibJab (11.42×), Hideo Nomo (33.66×), Israel (3.57×), and KiwiCo (10.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Winwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.