Stitch Fix Audience in United States

Stitch Fix logo

Stitch Fix has an estimated audience of 5,539,880 people in United States. 79.1% are female, 20.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Necktie, English literature, WFTS-TV, Buenavista (Madrid), Mariel Hemingway.

The average Stitch Fix fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Necktie, English literature, WFTS-TV, with strongest over-indexing on Necktie (1.95× the country average). Demographically, the Stitch Fix audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Stitch Fix fans

Demographic split for Stitch Fix audience in United States
MetricValue
Female79.1%
Male20.9%
Average age41.0
Estimated audience size5,539,880

Audience persona

The typical Stitch Fix fan in United States is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Necktie.

Top regions in United States

Top regions ranked by reach for Stitch Fix in United States
RegionReachAffinity
California424,4800.7×
Texas335,9280.71×
Florida249,6670.67×
New York245,7430.79×
Pennsylvania217,2101.16×
Ohio180,4391.06×
North Carolina167,0161×
Illinois166,3150.9×
Michigan152,0281.05×
Georgia151,6180.89×
Virginia145,8721.08×
Massachusetts127,3381.17×
Washington126,5171.14×
New Jersey122,6530.87×
Wisconsin110,1841.32×
Indiana110,0071.09×
Tennessee106,9730.96×
Minnesota105,2341.33×
Colorado97,7911.12×
Maryland91,1040.96×
Missouri90,2871.01×
Arizona85,3460.75×
South Carolina82,2870.99×
Oregon70,6641.11×
Kentucky65,2600.94×
Alabama64,5170.83×
Louisiana56,9940.8×
Connecticut55,0960.99×
Iowa54,4651.19×
Oklahoma53,2140.87×
Kansas45,0471.03×
Arkansas38,6080.85×
Utah37,5850.76×
Mississippi32,8660.72×
Nebraska32,6561.18×
New Hampshire32,5171.49×
Idaho32,4061.17×
Nevada30,4970.57×
Maine28,7951.45×
West Virginia25,3380.98×
New Mexico21,3270.77×
Montana21,0671.37×
Rhode Island17,3950.99×
South Dakota16,4621.29×
Delaware14,6190.96×
Alaska14,1641.2×
Vermont13,6871.41×
North Dakota12,9911.14×
Hawaii11,2350.47×
Washington, District of Columbia10,0360.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stitch Fix audience
BrandAffinityCategory
Necktie1.95×Fashion & Accessoires
English literature2.36×Literature
WFTS-TV1.69×Movies & TV
Buenavista (Madrid)2.35×Travel & Leisure
Mariel Hemingway2×Fashion & Accessoires
Bulacan2.93×Travel & Leisure
Gemma Ward2.29×Fashion & Accessoires
Sin Embargo MX2.82×News
JC Whitney1.89×Shopping
The Specials2.6×Music & Radio
California University of Pennsylvania1.92×Business & Career
York Minster2.14×Travel & Leisure
iPEC Coaching1.78×Business & Career
Cash Cab (U.S. game show)1.55×Movies & TV
Oscar Niemeyer1.82×Arts & Culture
John Key1.67×Politics & Society
FOX13 & myfoxtampabay.com1.51×Movies & TV
Shannon Leto1.51×Movies & TV
Mount Takao1.78×Travel & Leisure
All You Need Is Love1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stitch Fix audience
TraitClusterScore
MindfulnessBALANCE1.12
CreativityOPEN1.1
Price SensitivityPREMIUM1.09
Quality AwarenessPREMIUM1.05
IndulgenceJOY1.04
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Stitch Fix
CountryShare
United States92.8%
United Kingdom3.1%
Canada0.8%

See Stitch Fix audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Stitch Fix have in United States?

Stitch Fix has an estimated audience of 5,539,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Stitch Fix fans?

79.1% of Stitch Fix fans are female, 20.9% are male, with an average age of 41.0 years.

Which brands do Stitch Fix fans like most?

Stitch Fix fans show strongest brand affinity for Necktie (1.95×), English literature (2.36×), and WFTS-TV (1.69×) over the country average.

Where do Stitch Fix fans live in United States?

Stitch Fix fans in United States are most concentrated in California (reach 424,480), Texas (reach 335,928), and Florida (reach 249,667). These three regions account for the largest share of the active audience.

What other brands do Stitch Fix fans also like?

Beyond Stitch Fix itself, the audience over-indexes on English literature (2.36×), WFTS-TV (1.69×), Buenavista (Madrid) (2.35×), and Mariel Hemingway (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stitch Fix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.