Rascasse Audience Intelligence

Summer Sonic Festival Audience in United States

Summer Sonic Festival has an estimated audience of 159K people in United States.

#94among Music festival in United States#932among events in United States#9778in Music & Radio

The average Summer Sonic Festival fan in United States is 35.6 years old, more female, and lives primarily in California.

By number of fans, Summer Sonic Festival ranks #94 among the 918 objects in Music festival in United States — 0.4× the group median.

Its fans are 2.4 years younger than the group average of 38.0.

Women make up 60.0% of the fan base, 6.6 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Summer Sonic Festival fans stand out for their interest in Party bus, Drain cleaner and Skyfall.

Interest is seasonal: May, June and August account for 45% of the year's searches, November is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Party bus, Drain cleaner, Skyfall, with strongest over-indexing on Party bus (42.05× the country average).

Demographically, the Summer Sonic Festival audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Summer Sonic Festival fan in United States is more female, around 35.6 years old, with strong Tradition tendencies and a notable affinity for Party bus.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
159K
in United States
Gender
60.0%♀
40.0% male
Age
35.6
average years
Country rank
#68145
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Summer Sonic Festival fans

60.0% are female, 40.0% are male, average age 35.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Summer Sonic Festival audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.6
Estimated audience size159K
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Summer Sonic Festival audience in United States
Age bracketShare%
16-2431%
25-3420%
35-4419%
45-5418%
55+11%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Summer Sonic Festival audience comes from United States.

Worldwide audience distribution share by country for Summer Sonic Festival
CountryShare
Japan96.2%
United States1.6%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Summer Sonic Festival fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~1K2.04×
02California~30K1.74×
03Maryland~5K1.67×
04Wyoming<1K1.31×
05North Dakota<1K1.19×
06Washington~4K1.18×
07South Dakota<1K1.18×
08Alaska<1K1.14×
09Montana<1K1.09×
10Delaware<1K1.08×
11Rhode Island<1K1.06×
12Washington, District of Columbia<1K1.05×
13New York~10K1.04×
14West Virginia<1K1.03×
15Maine<1K1.03×
16New Hampshire<1K1.02×
17Nevada~2K1.01×
18New Mexico~1K1.00×
19Idaho<1K1.00×
20Nebraska<1K0.99×
21Arkansas~1K0.97×
22Oregon~2K0.96×
23Mississippi~1K0.96×
24Tennessee~3K0.94×
25Kansas~1K0.94×
26Iowa~1K0.93×
27Illinois~6K0.92×
28Oklahoma~2K0.92×
29Utah~1K0.92×
30Louisiana~2K0.91×
31Kentucky~2K0.91×
32Connecticut~2K0.91×
33Massachusetts~3K0.89×
34Alabama~2K0.89×
35Arizona~3K0.88×
36Minnesota~2K0.87×
37South Carolina~2K0.87×
38New Jersey~4K0.86×
39Indiana~3K0.86×
40Missouri~3K0.86×
41Wisconsin~2K0.86×
42Georgia~5K0.85×
43Virginia~3K0.85×
44Colorado~2K0.84×
45Texas~9K0.80×
46North Carolina~4K0.80×
47Michigan~4K0.80×
48Ohio~4K0.78×
49Pennsylvania~5K0.76×
50Florida~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Summer Sonic Festival, United States
0.72×1.00×2.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Summer Sonic Festival audience vs. the country average
#·InterestCategoryAffinity×
01Party busTravel & Leisure42.05×
02Drain cleanerHome & Garden41.21×
03SkyfallMovies & TV22.74×
04Diet sodaFood & Beverages20.30×
05Erin AndrewsSports20.00×
06Alison BrieMovies & TV17.64×
07Jimmy John'sFood & Beverages14.81×
08Indiana Jones (franchise)Movies & TV13.03×
09Dax ShepardMovies & TV12.24×
10stevie nicksMusic & Radio10.55×
11Scarface (1983 film)Movies & TV10.34×
12Josh DuhamelFashion & Accessoires8.77×
13Popeyes Louisiana KitchenFood & Beverages7.22×
14Olive GardenFood & Beverages7.15×
15Diane KeatonMovies & TV4.73×
16Folk musicMusic & Radio4.32×
17Anime and manga fandomLiterature3.89×
18KrogerFood & Beverages3.85×
19DoordashFood & Beverages3.10×
20TikTokInternet & Social Media1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Summer Sonic Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Summer Sonic Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.19×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Summer Sonic Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Summer Sonic Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/summer-sonic-festival-69796” · Methodology