Rascasse Audience Intelligence

Summer Sonic Festival Audience in United States

A data profile of the people who buy, follow and care about Summer Sonic Festival in United States — modelled from more than twelve digital signal sources. Summer Sonic Festival has an estimated audience of 216,294 people in United States.

#73among Music festival in United States#770among Event in United States#8955in Music & Radio

The average Summer Sonic Festival fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jimmy John's, Popeyes Louisiana Kitchen, Alison Brie, with strongest over-indexing on Jimmy John's (14.81× the country average).

Demographically, the Summer Sonic Festival audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Summer Sonic Festival fan in United States is more female, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Jimmy John's.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Summer Sonic Festival profile in United States.

Audience size
216K
in United States
Gender
60.0%♀
40.0% male
Age
34.9
average years
Country rank
#56716
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer Sonic Festival fans

60.0% are female, 40.0% are male, average age 34.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Summer Sonic Festival audience in United States
MetricValue
Female60.0%
Male40.0%
Average age34.9
Estimated audience size216,294
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Summer Sonic Festival audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Summer Sonic Festival audience comes from United States.

Worldwide audience distribution share by country for Summer Sonic Festival
CountryShare
Japan94.9%
United States2.5%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer Sonic Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Summer Sonic Festival fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K2.04×
02California~40K1.74×
03Maryland~6K1.67×
04Wyoming<1K1.31×
05North Dakota<1K1.19×
06Washington~5K1.18×
07South Dakota<1K1.18×
08Alaska<1K1.14×
09Montana<1K1.09×
10Delaware<1K1.08×
11Rhode Island<1K1.06×
12Washington, District of Columbia<1K1.05×
13New York~10K1.04×
14West Virginia~1K1.03×
15Maine<1K1.03×
16New Hampshire<1K1.02×
17Nevada~2K1.01×
18Idaho~1K1.00×
19New Mexico~1K1.00×
20Nebraska~1K0.99×
21Arkansas~2K0.97×
22Oregon~2K0.96×
23Mississippi~2K0.96×
24Tennessee~4K0.94×
25Kansas~2K0.94×
26Iowa~2K0.93×
27Illinois~7K0.92×
28Oklahoma~2K0.92×
29Utah~2K0.92×
30Louisiana~3K0.91×
31Kentucky~2K0.91×
32Connecticut~2K0.91×
33Massachusetts~4K0.89×
34Alabama~3K0.89×
35Arizona~4K0.88×
36South Carolina~3K0.87×
37Minnesota~3K0.87×
38New Jersey~5K0.86×
39Indiana~3K0.86×
40Missouri~3K0.86×
41Wisconsin~3K0.86×
42Georgia~6K0.85×
43Virginia~4K0.85×
44Colorado~3K0.84×
45Texas~10K0.80×
46North Carolina~5K0.80×
47Michigan~5K0.80×
48Ohio~5K0.78×
49Pennsylvania~6K0.76×
50Florida~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Summer Sonic Festival, United States
0.72×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer Sonic Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer Sonic Festival audience
#·InterestCategoryAffinity×
01Party busTravel & Leisure42.05×
02Drain cleanerHome & Garden41.21×
03SkyfallMovies & TV22.74×
04Diet sodaFood & Beverages20.30×
05Erin AndrewsSports20.00×
06Alison BrieMovies & TV17.64×
07Jimmy John'sFood & Beverages14.81×
08Indiana Jones (franchise)Movies & TV13.03×
09Dax ShepardMovies & TV12.24×
10stevie nicksMusic & Radio10.55×
11Scarface (1983 film)Movies & TV10.34×
12Boy bandMusic & Radio8.54×
13Popeyes Louisiana KitchenFood & Beverages7.22×
14Olive GardenFood & Beverages7.15×
15Diane KeatonMovies & TV4.73×
16Folk musicMusic & Radio4.32×
17Anime and manga fandomLiterature3.89×
18KrogerFood & Beverages3.85×
19DoordashFood & Beverages3.10×
20TikTokInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer Sonic Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer Sonic Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.19×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer Sonic Festival audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer Sonic Festival have in United States?

Summer Sonic Festival has an estimated audience of 216,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Summer Sonic Festival fans?

60.0% of Summer Sonic Festival fans are female, 40.0% are male, with an average age of 34.9 years.

03

Which brands do Summer Sonic Festival fans like most?

Summer Sonic Festival fans show strongest brand affinity for Jimmy John's (14.81×), Popeyes Louisiana Kitchen (7.22×), and Alison Brie (17.64×) over the country average.

04

Where do Summer Sonic Festival fans live in United States?

Summer Sonic Festival fans in United States are most concentrated in California (reach ~40K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Summer Sonic Festival fans also like?

Beyond Summer Sonic Festival itself, the audience over-indexes on Popeyes Louisiana Kitchen (7.22×), Alison Brie (17.64×), Olive Garden (7.15×), and Party bus (42.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Summer Sonic Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer Sonic Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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