Party bus Audience in United States

Party bus logo

Party bus has an estimated audience of 704,427 people in United States. 59.8% are female, 40.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Pensions in the United Kingdom, Safari (web browser), Sister, Sister (TV series), Columbia University, MTR Corporation.

The average Party bus fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pensions in the United Kingdom, Safari (web browser), Sister, Sister (TV series), with strongest over-indexing on Pensions in the United Kingdom (6450.29× the country average). Demographically, the Party bus audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Party bus fans

Demographic split for Party bus audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.8
Estimated audience size704,427

Audience persona

The typical Party bus fan in United States is more female, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Pensions in the United Kingdom.

Top regions in United States

Top regions ranked by reach for Party bus in United States
RegionReachAffinity
California97,6571.26×
Texas75,4221.25×
Florida56,5451.19×
New York47,5151.21×
Illinois31,8631.36×
Ohio25,4211.17×
Georgia24,7451.14×
New Jersey23,6981.32×
Michigan23,1101.25×
Arizona20,7651.44×
Pennsylvania20,7650.88×
North Carolina20,6130.97×
Virginia15,5670.91×
Maryland15,4021.27×
Louisiana14,6351.61×
Massachusetts14,3641.03×
Missouri13,4231.18×
Tennessee13,0000.92×
Minnesota12,2211.21×
Colorado12,1831.1×
Washington10,9870.78×
Indiana10,8150.84×
Wisconsin10,6961.01×
Alabama10,1161.03×
Iowa9,0551.56×
South Carolina9,0260.85×
Nevada8,7901.29×
Connecticut8,2101.16×
Oklahoma7,9651.02×
Kansas7,6221.37×
Kentucky7,5710.86×
Mississippi7,3471.27×
Oregon6,0300.75×
Nebraska5,0841.44×
Arkansas3,9820.69×
Hawaii3,9461.3×
Utah3,9350.62×
Rhode Island2,6231.17×
Washington, District of Columbia2,4741.17×
New Mexico2,2320.63×
Idaho1,9460.55×
North Dakota1,9311.33×
New Hampshire1,8940.68×
South Dakota1,8391.13×
Delaware1,6860.87×
West Virginia1,2330.38×
Maine9090.36×
Montana6050.31×
Alaska4920.33×
Vermont3510.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party bus audience
BrandAffinityCategory
Pensions in the United Kingdom6450.29×Business & Career
Safari (web browser)163.28×Technology & Electronics
Sister, Sister (TV series)378.86×Movies & TV
Columbia University82.32×Business & Career
MTR Corporation187.84×Cars & Mobility
Limousine21.04×Cars & Mobility
Viator15.51×Travel & Leisure
Flight Club13.54×Movies & TV
Summer Sonic Festival42.05×Music & Radio
Bus3.65×Cars & Mobility
Budweiser Made in America Festival18.08×Music & Radio
Hip hop music1.68×Music & Radio
Basketball1.55×Sports
Pop music1.59×Music & Radio
Parties1.76×Music & Radio
Google Maps1.89×Internet & Social Media
Party City5.55×Kids & Family
Coach (bus)13.59×Cars & Mobility
Soccer1.58×Sports
Food truck4.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party bus audience
TraitClusterScore
Need for SecurityCONSERVATISM1.88
Family OrientationCONSERVATISM1.46
ExtroversionTHRILL1.29
Career OrientationPOWER1.27
Urban LifestyleOPEN1.26
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Party bus
CountryShare
United States56.7%
United Kingdom9.2%
Mexico4.9%

See Party bus audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Party bus have in United States?

Party bus has an estimated audience of 704,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Party bus fans?

59.8% of Party bus fans are female, 40.2% are male, with an average age of 38.8 years.

Which brands do Party bus fans like most?

Party bus fans show strongest brand affinity for Pensions in the United Kingdom (6450.29×), Safari (web browser) (163.28×), and Sister, Sister (TV series) (378.86×) over the country average.

Where do Party bus fans live in United States?

Party bus fans in United States are most concentrated in California (reach 97,657), Texas (reach 75,422), and Florida (reach 56,545). These three regions account for the largest share of the active audience.

What other brands do Party bus fans also like?

Beyond Party bus itself, the audience over-indexes on Safari (web browser) (163.28×), Sister, Sister (TV series) (378.86×), Columbia University (82.32×), and MTR Corporation (187.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.