Sister, Sister (TV series) Audience in United States

Sister, Sister (TV series) logo

Sister, Sister (TV series) has an estimated audience of 903,632 people in United States. 81.4% are female, 18.6% are male, average age 35.6. Top regions: Texas, California, Florida. Top brand affinities: Party bus, Olivia Munn, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Sister, Sister (TV series) fan in United States is 35.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Party bus, Olivia Munn, Autism Awareness, with strongest over-indexing on Party bus (111.85× the country average). Demographically, the Sister, Sister (TV series) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Sister, Sister (TV series) fans

Demographic split for Sister, Sister (TV series) audience in United States
MetricValue
Female81.4%
Male18.6%
Average age35.6
Estimated audience size903,632

Audience persona

The typical Sister, Sister (TV series) fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Party bus.

Top regions in United States

Top regions ranked by reach for Sister, Sister (TV series) in United States
RegionReachAffinity
Texas102,1261.31×
California99,2761×
Florida65,8171.08×
New York56,6241.12×
Georgia52,7481.89×
North Carolina38,6941.42×
Illinois37,3321.24×
Pennsylvania32,7641.08×
Ohio30,9871.11×
Michigan28,7201.22×
Virginia26,9381.22×
New Jersey24,7811.08×
Maryland23,5231.51×
Tennessee22,6821.25×
Louisiana19,9791.71×
South Carolina19,1801.41×
Alabama18,6371.48×
Indiana17,0651.03×
Missouri16,3861.12×
Massachusetts15,2800.86×
Arizona15,1800.82×
Mississippi12,9951.75×
Kentucky12,6601.12×
Washington12,2540.68×
Minnesota12,1730.94×
Oklahoma11,3261.13×
Wisconsin10,5280.77×
Colorado9,9090.7×
Connecticut9,0511×
Nevada8,5080.97×
Arkansas8,4831.14×
Oregon7,4300.72×
Kansas6,4240.9×
Iowa6,0140.81×
Utah4,7580.59×
Delaware4,3841.76×
New Mexico3,5990.79×
Nebraska3,4740.77×
West Virginia3,2090.76×
Washington, District of Columbia3,1421.16×
Rhode Island2,9221.02×
Hawaii2,7400.71×
Idaho2,6100.58×
New Hampshire2,1960.62×
Maine2,0950.65×
Montana1,2590.5×
Alaska1,1990.62×
South Dakota1,1140.53×
North Dakota1,0380.56×
Vermont6640.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sister, Sister (TV series) audience
BrandAffinityCategory
Party bus111.85×Travel & Leisure
Olivia Munn34.19×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Mrs. Doubtfire21.95×Movies & TV
Lacey Chabert18.82×Movies & TV
Income tax13.19×Business & Career
Teyana Taylor9.6×Movies & TV
Anna Faris12.56×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Queen Latifah11.56×Music & Radio
A Cinderella Story16.25×Movies & TV
Tina Fey11.38×Movies & TV
MSN2.44×News
TMZ2.6×Internet & Social Media
FC Bayern Munich3.82×Sports
Alicia Silverstone7.33×Movies & TV
Nicki Minaj4.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sister, Sister (TV series) audience
TraitClusterScore
Family OrientationCONSERVATISM1.25
Healthy LifestyleBALANCE1.19
Price SensitivityPREMIUM1.12
ExtroversionTHRILL1.11
Urban LifestyleOPEN1.09
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Sister, Sister (TV series)
CountryShare
United States73.8%
United Kingdom7.7%
France3.5%

See Sister, Sister (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sister, Sister (TV series) have in United States?

Sister, Sister (TV series) has an estimated audience of 903,632 people in United States, concentrated in Texas and California.

What is the gender split and age of Sister, Sister (TV series) fans?

81.4% of Sister, Sister (TV series) fans are female, 18.6% are male, with an average age of 35.6 years.

Which brands do Sister, Sister (TV series) fans like most?

Sister, Sister (TV series) fans show strongest brand affinity for Party bus (111.85×), Olivia Munn (34.19×), and Autism Awareness (19.03×) over the country average.

Where do Sister, Sister (TV series) fans live in United States?

Sister, Sister (TV series) fans in United States are most concentrated in Texas (reach 102,126), California (reach 99,276), and Florida (reach 65,817). These three regions account for the largest share of the active audience.

What other brands do Sister, Sister (TV series) fans also like?

Beyond Sister, Sister (TV series) itself, the audience over-indexes on Olivia Munn (34.19×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sister, Sister (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.