Rascasse Audience Intelligence

Coach (bus) Audience in United States

A data profile of the people who buy, follow and care about Coach (bus) in United States — modelled from more than twelve digital signal sources. Coach (bus) has an estimated audience of 1,156,083 people in United States.

The average Coach (bus) fan in United States is 47.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Wisconsin, Illinois.

Top brand affinities include Truck camper, Solar energy, AutoZone, with strongest over-indexing on Truck camper (11.19× the country average).

Demographically, the Coach (bus) audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coach (bus) fan in United States is more male, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Truck camper.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coach (bus) profile in United States.

Audience size
1.2M
in United States
Gender
42.0%
58.0% male
Age
47.4
average years
Country rank
#21427
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coach (bus) fans

42.0% are female, 58.0% are male, average age 47.4.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Coach (bus) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age47.4
Estimated audience size1,156,083
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Coach (bus) audience in United States
Age bracketShare%
16-198%
20-2910%
30-3915%
40-4924%
50+43%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Coach (bus) audience comes from United States.

Worldwide audience distribution share by country for Coach (bus)
CountryShare
United States27.9%
United Kingdom9.5%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coach (bus) audience in United States is strongest.

Fig. 05

Top regions by affinity

Coach (bus) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K6.05×
02New York~300K4.82×
03Connecticut~30K2.54×
04New Jersey~70K2.51×
05Illinois~90K2.41×
06Delaware~7K2.27×
07Massachusetts~40K1.89×
08Minnesota~30K1.88×
09Maryland~30K1.74×
10Maine~7K1.65×
11Pennsylvania~60K1.63×
12New Hampshire~7K1.63×
13Rhode Island~5K1.35×
14Vermont~2K1.11×
15Washington, District of Columbia~4K1.05×
16Alaska~2K0.90×
17North Dakota~2K0.89×
18Montana~3K0.87×
19South Dakota~2K0.87×
20Idaho~5K0.83×
21Hawaii~4K0.82×
22West Virginia~4K0.81×
23Mississippi~8K0.79×
24New Mexico~4K0.77×
25Nebraska~4K0.77×
26Georgia~30K0.75×
27Kentucky~10K0.74×
28Arkansas~7K0.74×
29Virginia~20K0.72×
30Indiana~20K0.72×
31Iowa~7K0.71×
32Kansas~7K0.71×
33Oklahoma~9K0.70×
34Florida~50K0.69×
35Utah~7K0.69×
36Louisiana~10K0.66×
37Nevada~7K0.66×
38Oregon~9K0.65×
39Alabama~10K0.63×
40Tennessee~10K0.62×
41South Carolina~10K0.62×
42North Carolina~20K0.61×
43Michigan~20K0.60×
44Missouri~10K0.59×
45Ohio~20K0.56×
46Colorado~10K0.55×
47Arizona~10K0.53×
48Washington~10K0.52×
49Texas~50K0.50×
50California~50K0.36×
Fig. 06

Affinity by region

Affinity by region — Coach (bus), United States
0.36×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coach (bus) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coach (bus) audience
#·InterestCategoryAffinity×
01Mercedes-Benz SprinterCars & Mobility12.35×
02Truck camperCars & Mobility11.19×
03VanCars & Mobility4.35×
04MotorboatCars & Mobility4.31×
05Solar energyHome & Garden3.59×
06Lawn mowerHome & Garden3.24×
07Renewable energyBusiness & Career3.23×
08CarGurusCars & Mobility3.22×
09Sustainable energyHome & Garden3.12×
10Real propertyHome & Garden2.86×
11Discount TireShopping2.84×
12FedExBusiness & Career2.63×
13Vehicle insuranceCars & Mobility2.61×
14O'Reilly Auto PartsCars & Mobility2.54×
15AuctionShopping2.41×
16AutoZoneCars & Mobility2.28×
17Used carCars & Mobility2.07×
18Mortgage loansBusiness & Career2.01×
19MSNNews1.64×
20AirbnbTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coach (bus) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Coach (bus) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Need for SecurityCONSERVATISM1.73×
Career OrientationPOWER1.63×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Coach (bus) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Coach (bus) have in United States?

Coach (bus) has an estimated audience of 1,156,083 people in United States, concentrated in New York and Wisconsin.

02

What is the gender split and age of Coach (bus) fans?

42.0% of Coach (bus) fans are female, 58.0% are male, with an average age of 47.4 years.

03

Which brands do Coach (bus) fans like most?

Coach (bus) fans show strongest brand affinity for Truck camper (11.19×), Solar energy (3.59×), and AutoZone (2.28×) over the country average.

04

Where do Coach (bus) fans live in United States?

Coach (bus) fans in United States are most concentrated in New York (reach ~300K), Wisconsin (reach ~100K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Coach (bus) fans also like?

Beyond Coach (bus) itself, the audience over-indexes on Solar energy (3.59×), AutoZone (2.28×), CarGurus (3.22×), and Real property (2.86×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coach (bus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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