Coach (bus) Audience in United States
Coach (bus) has an estimated audience of 1,156,083 people in United States. 42.0% are female, 58.0% are male, average age 47.4. Top brand affinities: MSN, Great Clips, AutoZone, Staples (Canada), Kia Sportage.
Top brand affinities include MSN, Great Clips, AutoZone, with strongest over-indexing on MSN (4.18× the country average). Demographically, the Coach (bus) audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Cars & Mobility · Type: Topic
Demographics of Coach (bus) fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 47.4 |
| Estimated audience size | 1,156,083 |
Audience persona
The typical Coach (bus) fan in United States is more male, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.18× | News |
| Great Clips | 5.22× | Beauty & Wellness |
| AutoZone | 3.36× | Cars & Mobility |
| Staples (Canada) | 4.22× | Business & Career |
| Kia Sportage | 16.5× | Cars & Mobility |
| Google Flights | 3.81× | Travel & Leisure |
| Advance Auto Parts | 3.72× | Cars & Mobility |
| Truck camper | 8.72× | Cars & Mobility |
| O'Reilly Auto Parts | 3.6× | Cars & Mobility |
| Van | 5× | Cars & Mobility |
| Fox News Channel | 1.56× | Movies & TV |
| Ben Stiller | 7.17× | Movies & TV |
| Mercedes-Benz Sprinter | 15.1× | Cars & Mobility |
| Diesel engine | 4.48× | Cars & Mobility |
| Chuck Norris | 3.14× | Movies & TV |
| Auction | 2.66× | Shopping |
| United States Postal Service | 2.02× | Business & Career |
| Made in USA | 2.93× | Business & Career |
| Nature | 1.52× | Home & Garden |
| Deion Sanders | 4.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Need for Security | CONSERVATISM | 1.55 |
| Quality Awareness | PREMIUM | 1.48 |
| Career Orientation | POWER | 1.34 |
| Travelling | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 9.5% |
| Germany | 9.5% |
See Coach (bus) audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coach (bus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.