Tanning (leather) Audience in United States

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Tanning (leather) has an estimated audience of 3,468,689 people in United States. 69.2% are female, 30.8% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Cachorro, CAC 40, Artistic inspiration, Bulacan.

The average Tanning (leather) fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Cachorro, CAC 40, with strongest over-indexing on Mothercare (1.56× the country average). Demographically, the Tanning (leather) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tanning (leather) fans

Demographic split for Tanning (leather) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age38.9
Estimated audience size3,468,689

Audience persona

The typical Tanning (leather) fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Tanning (leather) in United States
RegionReachAffinity
California408,4261.07×
Texas304,2791.02×
Florida253,8771.08×
New York224,0851.16×
Pennsylvania131,3451.12×
Ohio130,8931.22×
Illinois117,5361.02×
Michigan108,6371.2×
Georgia107,8531.01×
New Jersey105,7171.2×
North Carolina99,5860.95×
Washington85,3061.23×
Indiana80,3061.27×
Virginia79,5790.94×
Arizona70,9781×
Massachusetts70,1191.03×
Wisconsin61,8771.19×
Missouri61,0601.09×
Tennessee60,3570.87×
Colorado56,2281.03×
Maryland56,0030.94×
Minnesota55,0051.11×
Alabama51,4181.06×
South Carolina48,3720.93×
Oregon43,3051.09×
Utah43,1821.39×
Oklahoma38,6591×
Kentucky36,5490.84×
Louisiana35,6420.8×
Nevada33,2760.99×
Connecticut31,6980.91×
Iowa27,9070.98×
Kansas26,6800.98×
Arkansas26,5790.93×
Mississippi22,9510.8×
Idaho20,4231.17×
Nebraska17,6491.01×
West Virginia14,7620.91×
New Mexico12,0870.69×
Hawaii11,7780.79×
New Hampshire11,7490.86×
Rhode Island10,9510.99×
Maine10,1960.82×
Delaware9,6051×
Montana9,4290.98×
Alaska9,3561.26×
Washington, District of Columbia8,3490.8×
South Dakota7,3240.91×
North Dakota7,2191.01×
Vermont4,1510.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanning (leather) audience
BrandAffinityCategory
Mothercare1.56×Kids & Family
Cachorro2×Pets & Animals
CAC 401.62×Business & Career
Artistic inspiration1.53×Arts & Culture
Bulacan4.03×Travel & Leisure
English literature1.58×Literature
Biblical inspiration1.9×Politics & Society
Tierra Cali1.59×Travel & Leisure
Highland games1.87×Sports
Box lacrosse1.72×Sports
Buenavista (Madrid)1.63×Travel & Leisure
Sin Embargo MX4.03×News
iPEC Coaching3.25×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)1.67×Politics & Society
York Minster3.44×Travel & Leisure
John Frusciante1.78×Music & Radio
Bulacan2.01×Travel & Leisure
JC Whitney1.74×Shopping
Ipag Business School2.04×Business & Career
Bruklinas1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanning (leather) audience
TraitClusterScore
Design AffinityPREMIUM1.57
Luxury OrientationPREMIUM1.47
Price SensitivityPREMIUM1.32
DIY MentalityTHRILL1.27
Sports ActivityPOWER1.24
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Tanning (leather)
CountryShare
United States32.6%
Italy15.4%
United Kingdom12.2%

See Tanning (leather) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tanning (leather) have in United States?

Tanning (leather) has an estimated audience of 3,468,689 people in United States, concentrated in California and Texas.

What is the gender split and age of Tanning (leather) fans?

69.2% of Tanning (leather) fans are female, 30.8% are male, with an average age of 38.9 years.

Which brands do Tanning (leather) fans like most?

Tanning (leather) fans show strongest brand affinity for Mothercare (1.56×), Cachorro (2×), and CAC 40 (1.62×) over the country average.

Where do Tanning (leather) fans live in United States?

Tanning (leather) fans in United States are most concentrated in California (reach 408,426), Texas (reach 304,279), and Florida (reach 253,877). These three regions account for the largest share of the active audience.

What other brands do Tanning (leather) fans also like?

Beyond Tanning (leather) itself, the audience over-indexes on Cachorro (2×), CAC 40 (1.62×), Artistic inspiration (1.53×), and Bulacan (4.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanning (leather). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.