The Big Bopper Audience in United States

The Big Bopper logo

The Big Bopper has an estimated audience of 379,954 people in United States. 42.8% are female, 57.2% are male, average age 51.8. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Mortgage insurance, Jack White, Arutz Sheva.

The average The Big Bopper fan in United States is 51.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Mortgage insurance, with strongest over-indexing on Whataburger (1.85× the country average). Demographically, the The Big Bopper audience skews more male with an average age of 51.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of The Big Bopper fans

Demographic split for The Big Bopper audience in United States
MetricValue
Female42.8%
Male57.2%
Average age51.8
Estimated audience size379,954

Audience persona

The typical The Big Bopper fan in United States is more male, around 51.8 years old, with strong Social Media Usage tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for The Big Bopper in United States
RegionReachAffinity
California36,6170.88×
Texas33,9031.04×
Florida17,9440.7×
Ohio17,3181.48×
New York14,8300.7×
Pennsylvania12,7591×
Illinois12,5430.99×
Michigan10,1481.02×
North Carolina10,1000.88×
Arizona8,7061.12×
Georgia8,3420.71×
Indiana7,9401.14×
Tennessee7,7721.02×
New Jersey7,7140.8×
Missouri7,5631.23×
Virginia7,5260.81×
Washington7,4590.98×
Minnesota7,1961.32×
Wisconsin7,1611.25×
Iowa6,7632.16×
Massachusetts6,3910.85×
Colorado6,1411.03×
Louisiana5,6281.15×
Kentucky5,4941.15×
Alabama5,3021×
Oklahoma5,2011.23×
South Carolina4,7160.83×
Oregon4,7111.08×
Maryland4,4830.69×
Kansas3,6631.22×
Arkansas3,3031.06×
Connecticut3,2970.87×
Nevada3,2860.89×
Mississippi2,5740.82×
Nebraska2,5521.34×
Utah2,4590.72×
New Mexico2,4511.29×
Idaho1,8460.97×
West Virginia1,7941.01×
New Hampshire1,5561.04×
Maine1,3020.96×
Montana1,0410.99×
Rhode Island9890.82×
South Dakota9871.12×
North Dakota8821.13×
Hawaii8750.54×
Delaware7740.74×
Alaska6910.85×
Washington, District of Columbia6640.58×
Vermont5540.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big Bopper audience
BrandAffinityCategory
Whataburger1.85×Food & Beverages
Pillow1.78×Home & Garden
Mortgage insurance1.94×Business & Career
Jack White2.01×Movies & TV
Arutz Sheva2.15×News
Paul Dano1.54×Movies & TV
Gaelic football1.74×Sports
Assassin's Creed: Brotherhood2.7×Games
Temple Grandin1.66×Literature
Assassin's Creed: Revelations1.82×Games
British Grand Prix3.65×Sports
Ironmongery1.77×Home & Garden
Celtic punk1.71×Music & Radio
Davos2.79×Travel & Leisure
Sentosa3.37×Travel & Leisure
Pendleton, Oregon2.01×Travel & Leisure
Ash vs Evil Dead1.75×Movies & TV
New York Harbor1.57×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt2.45×Travel & Leisure
Novelty item1.69×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big Bopper audience
TraitClusterScore
Social Media UsageJOY1.74
Design AffinityPREMIUM1.71
IndulgenceJOY1.65
TraditionCONSERVATISM1.45
DIY MentalityTHRILL1.37
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for The Big Bopper
CountryShare
United States80.1%
United Kingdom13.6%
Germany4.9%

See The Big Bopper audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does The Big Bopper have in United States?

The Big Bopper has an estimated audience of 379,954 people in United States, concentrated in California and Texas.

What is the gender split and age of The Big Bopper fans?

42.8% of The Big Bopper fans are female, 57.2% are male, with an average age of 51.8 years.

Which brands do The Big Bopper fans like most?

The Big Bopper fans show strongest brand affinity for Whataburger (1.85×), Pillow (1.78×), and Mortgage insurance (1.94×) over the country average.

Where do The Big Bopper fans live in United States?

The Big Bopper fans in United States are most concentrated in California (reach 36,617), Texas (reach 33,903), and Florida (reach 17,944). These three regions account for the largest share of the active audience.

What other brands do The Big Bopper fans also like?

Beyond The Big Bopper itself, the audience over-indexes on Pillow (1.78×), Mortgage insurance (1.94×), Jack White (2.01×), and Arutz Sheva (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Bopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.