Rascasse Audience Intelligence

The Call of the Wild Audience in United States

A data profile of the people who buy, follow and care about The Call of the Wild in United States — modelled from more than twelve digital signal sources. The Call of the Wild has an estimated audience of 438,074 people in United States.

#84among Novel in United States#456among Book / Manga / Comic in United States#980in Literature

The average The Call of the Wild fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Allen White, Emmy Rossum, Berlin Wall, with strongest over-indexing on Jeremy Allen White (11.69× the country average).

Demographically, the The Call of the Wild audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Call of the Wild fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Jeremy Allen White.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Call of the Wild profile in United States.

Audience size
438K
in United States
Gender
40.4%♀
59.6% male
Age
37.3
average years
Country rank
#39547
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Call of the Wild fans

40.4% are female, 59.6% are male, average age 37.3.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for The Call of the Wild audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.3
Estimated audience size438,074
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the The Call of the Wild audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4922%
50+14%
Fig. 04

Worldwide distribution

30.2%

of the worldwide The Call of the Wild audience comes from United States.

Worldwide audience distribution share by country for The Call of the Wild
CountryShare
United States30.2%
India15.8%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Call of the Wild audience in United States is strongest.

Fig. 05

Top regions by affinity

The Call of the Wild fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K2.38×
02Louisiana~9K1.60×
03Idaho~3K1.26×
04Montana~2K1.25×
05Oklahoma~6K1.13×
06California~60K1.12×
07Utah~4K1.10×
08Arkansas~4K1.10×
09South Dakota~1K1.09×
10North Dakota<1K1.08×
11Washington~10K1.07×
12Oregon~5K1.06×
13New Mexico~2K1.06×
14Arizona~10K1.05×
15Mississippi~4K1.05×
16Colorado~7K1.04×
17Kansas~4K1.03×
18Tennessee~9K1.01×
19Texas~40K1.00×
20West Virginia~2K1.00×
21Indiana~8K0.97×
22Hawaii~2K0.97×
23Nebraska~2K0.96×
24Maine~2K0.96×
25Minnesota~6K0.95×
26Kentucky~5K0.95×
27Iowa~4K0.95×
28Vermont<1K0.95×
29Missouri~7K0.94×
30Wisconsin~6K0.93×
31Florida~30K0.92×
32New Hampshire~2K0.92×
33North Carolina~10K0.91×
34Nevada~4K0.91×
35Alabama~6K0.90×
36Michigan~10K0.89×
37South Carolina~6K0.89×
38Virginia~10K0.87×
39Georgia~10K0.84×
40Ohio~10K0.83×
41Pennsylvania~10K0.82×
42Connecticut~4K0.82×
43Illinois~10K0.81×
44Rhode Island~1K0.81×
45Delaware~1K0.81×
46Massachusetts~7K0.80×
47Maryland~6K0.80×
48New Jersey~9K0.79×
49New York~20K0.76×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — The Call of the Wild, United States
0.74×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Call of the Wild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Call of the Wild audience
#·InterestCategoryAffinity×
01Jeremy Allen WhiteMovies & TV11.69×
02Cameron MonaghanMovies & TV11.69×
03Josh GadMovies & TV11.69×
04Evan Rachel WoodMovies & TV11.69×
05Erin AndrewsSports11.69×
06Emmy RossumMovies & TV11.20×
07Seth GreenMovies & TV10.33×
08Berlin WallTravel & Leisure8.80×
09Jon FavreauMovies & TV7.49×
10Sebastian StanMovies & TV7.10×
11Julia Louis-DreyfusMovies & TV6.54×
12Josh DuhamelFashion & Accessoires6.36×
13Psychological horrorHealth5.29×
14Bill MurrayMovies & TV4.14×
15Ryan GoslingMovies & TV3.84×
16Chuck NorrisMovies & TV3.71×
17Megan FoxMovies & TV3.21×
18Google DriveTechnology & Electronics2.28×
19Subscription business modelShopping1.82×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Call of the Wild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Call of the Wild audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Risk AppetiteTHRILL1.54×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Call of the Wild audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Price SensitivityPREMIUM0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Call of the Wild have in United States?

The Call of the Wild has an estimated audience of 438,074 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Call of the Wild fans?

40.4% of The Call of the Wild fans are female, 59.6% are male, with an average age of 37.3 years.

03

Which brands do The Call of the Wild fans like most?

The Call of the Wild fans show strongest brand affinity for Jeremy Allen White (11.69×), Emmy Rossum (11.2×), and Berlin Wall (8.8×) over the country average.

04

Where do The Call of the Wild fans live in United States?

The Call of the Wild fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Call of the Wild fans also like?

Beyond The Call of the Wild itself, the audience over-indexes on Emmy Rossum (11.2×), Berlin Wall (8.8×), Chuck Norris (3.71×), and Superman (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Call of the Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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