The Call of the Wild Audience in United States

The Call of the Wild logo

The Call of the Wild has an estimated audience of 449,625 people in United States. 40.4% are female, 59.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Urban Outfitters, Home construction, Israel, Chromebook.

The average The Call of the Wild fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Urban Outfitters, Home construction, with strongest over-indexing on Dog breed (1.59× the country average). Demographically, the The Call of the Wild audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Call of the Wild fans

Demographic split for The Call of the Wild audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.3
Estimated audience size449,625

Audience persona

The typical The Call of the Wild fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Call of the Wild in United States
RegionReachAffinity
California59,3141.2×
Texas43,4701.12×
Florida30,0260.99×
New York20,5170.82×
Illinois13,5090.9×
North Carolina12,9750.96×
Pennsylvania12,8260.85×
Georgia12,4420.9×
Ohio11,8860.86×
Michigan11,0150.94×
Washington10,3101.14×
Arizona9,7781.07×
Tennessee9,7771.08×
Virginia9,7670.89×
New Jersey9,2880.81×
Indiana8,3391.02×
Colorado7,5901.07×
Louisiana7,3331.26×
Massachusetts7,2070.81×
Missouri7,0740.98×
Maryland6,4110.83×
Minnesota6,3480.99×
Wisconsin6,3110.93×
South Carolina6,0450.89×
Alabama5,6810.9×
Oklahoma5,6631.13×
Oregon5,4591.06×
Kentucky5,4550.97×
Utah4,5031.12×
Arkansas4,3641.18×
Nevada4,3050.99×
Mississippi3,9441.06×
Connecticut3,6720.81×
Kansas3,5030.99×
Iowa3,4360.93×
Idaho2,9541.31×
New Mexico2,4391.08×
Alaska2,1892.28×
Nebraska2,1290.94×
West Virginia2,0340.97×
Hawaii1,8440.95×
Montana1,5701.26×
Maine1,5260.95×
New Hampshire1,4690.83×
Rhode Island1,0360.72×
South Dakota1,0300.99×
North Dakota9841.07×
Washington, District of Columbia9050.67×
Delaware8630.7×
Wyoming6751.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Call of the Wild audience
BrandAffinityCategory
Dog breed1.59×Pets & Animals
Urban Outfitters2.41×Shopping
Home construction1.55×Home & Garden
Israel1.88×Travel & Leisure
Chromebook5.05×Technology & Electronics
Product design1.67×Business & Career
Goop4.46×Internet & Social Media
Grace Slick7.1×Music & Radio
Vocal harmony3.66×Music & Radio
Grinch2.95×Movies & TV
Home staging3.81×Home & Garden
Captain America (1990 film)3.27×Movies & TV
Nationality1.51×Politics & Society
Jingoism1.53×Politics & Society
Bank account1.75×Business & Career
Google Photos1.7×Technology & Electronics
Historic site2.91×Arts & Culture
The Devil's Rejects6.2×Movies & TV
Elsword9.93×Games
Nebraska Cornhuskers football2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Call of the Wild audience
TraitClusterScore
PatriotismCONSERVATISM2.07
Risk AppetiteTHRILL1.87
ExtroversionTHRILL1.53
TraditionCONSERVATISM1.46
Urban LifestyleOPEN1.38
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for The Call of the Wild
CountryShare
United States31.9%
India19.6%
Germany7.6%

See The Call of the Wild audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Call of the Wild have in United States?

The Call of the Wild has an estimated audience of 449,625 people in United States, concentrated in California and Texas.

What is the gender split and age of The Call of the Wild fans?

40.4% of The Call of the Wild fans are female, 59.6% are male, with an average age of 37.3 years.

Which brands do The Call of the Wild fans like most?

The Call of the Wild fans show strongest brand affinity for Dog breed (1.59×), Urban Outfitters (2.41×), and Home construction (1.55×) over the country average.

Where do The Call of the Wild fans live in United States?

The Call of the Wild fans in United States are most concentrated in California (reach 59,314), Texas (reach 43,470), and Florida (reach 30,026). These three regions account for the largest share of the active audience.

What other brands do The Call of the Wild fans also like?

Beyond The Call of the Wild itself, the audience over-indexes on Urban Outfitters (2.41×), Home construction (1.55×), Israel (1.88×), and Chromebook (5.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Call of the Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.