The Lonely Island Audience in United States

The Lonely Island logo

The Lonely Island has an estimated audience of 1,348,450 people in United States. 47.6% are female, 52.4% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Chromebook, Goop, Wok, Grinch, Grace Slick.

The average The Lonely Island fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chromebook, Goop, Wok, with strongest over-indexing on Chromebook (15.15× the country average). Demographically, the The Lonely Island audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Comedy

Demographics of The Lonely Island fans

Demographic split for The Lonely Island audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.1
Estimated audience size1,348,450

Audience persona

The typical The Lonely Island fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Chromebook.

Top regions in United States

Top regions ranked by reach for The Lonely Island in United States
RegionReachAffinity
California144,5150.97×
Texas90,7100.78×
New York80,9041.07×
Florida64,8060.71×
Illinois46,9321.04×
Ohio44,2901.07×
Pennsylvania43,9410.97×
Washington38,0461.41×
Michigan37,2561.06×
North Carolina34,1980.84×
Massachusetts31,6451.19×
Georgia31,2300.75×
Virginia29,9600.91×
Colorado27,4451.29×
Indiana27,1651.1×
Missouri26,5861.22×
New Jersey25,8900.75×
Tennessee25,8320.95×
Wisconsin23,9231.18×
Arizona23,5660.86×
Oregon23,4261.52×
Minnesota22,4911.16×
Maryland19,6650.85×
Oklahoma16,2611.09×
Kentucky15,9500.94×
South Carolina15,4860.76×
Utah14,0821.17×
Alabama13,5710.72×
Louisiana13,3520.77×
Connecticut13,2400.98×
Iowa12,4601.12×
Kansas11,6421.1×
Arkansas10,6120.96×
Nevada10,2290.78×
Idaho7,8631.16×
Nebraska7,1841.06×
Mississippi6,5840.59×
New Hampshire6,4401.21×
Maine5,8041.2×
Washington, District of Columbia5,2201.29×
West Virginia5,1250.82×
New Mexico5,0690.75×
Montana4,4361.19×
Hawaii4,2010.72×
Rhode Island4,0160.94×
Alaska3,3581.16×
Vermont2,9371.24×
South Dakota2,9340.94×
North Dakota2,8131.02×
Delaware2,4160.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lonely Island audience
BrandAffinityCategory
Chromebook15.15×Technology & Electronics
Goop13.47×Internet & Social Media
Wok11.81×Food & Beverages
Grinch7.01×Movies & TV
Grace Slick15.22×Music & Radio
Nationality3.65×Politics & Society
Kodiak, Alaska14.25×Travel & Leisure
Google Home10.34×Technology & Electronics
Governor of Michigan11.82×Politics & Society
Hibachi12.23×Food & Beverages
Vocal harmony6.73×Music & Radio
headspace12.82×Health
Home construction1.97×Home & Garden
Minnesota2.15×Travel & Leisure
Paisley10.64×Fashion & Accessoires
No Escape (1994 film)12.55×Movies & TV
El Paso County, Colorado14.24×Travel & Leisure
TV Fanatic11.44×Movies & TV
Cherish (group)11.7×Music & Radio
Israel2.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lonely Island audience
TraitClusterScore
PatriotismCONSERVATISM1.97
ExtroversionTHRILL1.77
IndividualismJOY1.33
Convenience OrientationPREMIUM1.26
SpiritualityBALANCE1.25
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Lonely Island
CountryShare
United States51.4%
United Kingdom12.4%
Canada6.7%

See The Lonely Island audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does The Lonely Island have in United States?

The Lonely Island has an estimated audience of 1,348,450 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lonely Island fans?

47.6% of The Lonely Island fans are female, 52.4% are male, with an average age of 40.1 years.

Which brands do The Lonely Island fans like most?

The Lonely Island fans show strongest brand affinity for Chromebook (15.15×), Goop (13.47×), and Wok (11.81×) over the country average.

Where do The Lonely Island fans live in United States?

The Lonely Island fans in United States are most concentrated in California (reach 144,515), Texas (reach 90,710), and New York (reach 80,904). These three regions account for the largest share of the active audience.

What other brands do The Lonely Island fans also like?

Beyond The Lonely Island itself, the audience over-indexes on Goop (13.47×), Wok (11.81×), Grinch (7.01×), and Grace Slick (15.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lonely Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.