The Snowman Audience in United States

The Snowman logo

The Snowman has an estimated audience of 340,608 people in United States. 69.0% are female, 31.0% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Jingoism, Brunello Cucinelli, edureka, Ellen Burstyn, Bounce (film).

The average The Snowman fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jingoism, Brunello Cucinelli, edureka, with strongest over-indexing on Jingoism (2.28× the country average). Demographically, the The Snowman audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Snowman fans

Demographic split for The Snowman audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.5
Estimated audience size340,608

Audience persona

The typical The Snowman fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for The Snowman in United States
RegionReachAffinity
California33,3840.89×
Texas21,8510.75×
New York20,4801.08×
Florida16,9170.73×
Pennsylvania14,6631.28×
Illinois12,1001.07×
Ohio10,6201.01×
Washington10,0801.48×
North Carolina9,5980.94×
Michigan9,1401.03×
Georgia8,9920.86×
Virginia8,7981.06×
Massachusetts8,7271.3×
New Jersey8,2250.95×
Tennessee6,3770.93×
Colorado6,3041.17×
Arizona6,0700.87×
Indiana5,8820.95×
Wisconsin5,7171.12×
Oregon5,7161.46×
Minnesota5,6051.15×
Maryland5,4500.93×
Missouri4,9610.9×
Connecticut4,3611.28×
South Carolina4,3080.84×
Kentucky4,1370.97×
Utah3,3601.1×
Alabama3,3590.71×
Oklahoma3,2370.86×
Louisiana3,0950.7×
Iowa2,4260.86×
Kansas2,3130.86×
Nevada2,2510.68×
Arkansas2,2200.79×
New Hampshire2,0931.56×
Mississippi1,9640.7×
Maine1,9251.58×
Idaho1,8501.08×
Nebraska1,5100.88×
New Mexico1,4350.84×
Rhode Island1,4041.29×
West Virginia1,3000.82×
Montana1,0681.13×
Vermont1,0171.7×
Washington, District of Columbia9750.95×
Hawaii9470.65×
Alaska8211.13×
Delaware7990.85×
South Dakota5940.75×
North Dakota5480.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Snowman audience
BrandAffinityCategory
Jingoism2.28×Politics & Society
Brunello Cucinelli2.89×Fashion & Accessoires
edureka11.43×Business & Career
Ellen Burstyn2.26×Movies & TV
Bounce (film)2.94×Movies & TV
Further education2.12×Kids & Family
Hélio Gracie4.86×Sports
Saxophone technique3.93×Music & Radio
Warren Zevon1.51×Music & Radio
Irrigation sprinkler1.58×Home & Garden
USA Boxing2.51×Sports
Creative Machine Embroidery2.6×Home & Garden
Final Fantasy VII (Famicom)1.85×Games
Cadbury World1.64×Travel & Leisure
Indiana University School of Medicine2.11×Business & Career
Dubuque, Iowa1.54×Travel & Leisure
Assisi1.94×Travel & Leisure
Luv'1.67×Music & Radio
Eddie Huang1.52×Literature
Cachaça2.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Snowman audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Price SensitivityPREMIUM1.45
CreativityOPEN1.41
Family OrientationCONSERVATISM1.36
SpiritualityBALANCE1.28
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for The Snowman
CountryShare
United Kingdom25.5%
United States22.2%
Japan9.3%

See The Snowman audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Snowman have in United States?

The Snowman has an estimated audience of 340,608 people in United States, concentrated in California and Texas.

What is the gender split and age of The Snowman fans?

69.0% of The Snowman fans are female, 31.0% are male, with an average age of 42.5 years.

Which brands do The Snowman fans like most?

The Snowman fans show strongest brand affinity for Jingoism (2.28×), Brunello Cucinelli (2.89×), and edureka (11.43×) over the country average.

Where do The Snowman fans live in United States?

The Snowman fans in United States are most concentrated in California (reach 33,384), Texas (reach 21,851), and New York (reach 20,480). These three regions account for the largest share of the active audience.

What other brands do The Snowman fans also like?

Beyond The Snowman itself, the audience over-indexes on Brunello Cucinelli (2.89×), edureka (11.43×), Ellen Burstyn (2.26×), and Bounce (film) (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Snowman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.