Irrigation sprinkler Audience in United States

Irrigation sprinkler logo

Irrigation sprinkler has an estimated audience of 796,894 people in United States. 36.1% are female, 63.9% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, FAO Schwarz, Jesse Plemons, Pai gow, Nebraska Cornhuskers football.

The average Irrigation sprinkler fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, FAO Schwarz, Jesse Plemons, with strongest over-indexing on Israel (3.34× the country average). Demographically, the Irrigation sprinkler audience skews more male with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Irrigation sprinkler fans

Demographic split for Irrigation sprinkler audience in United States
MetricValue
Female36.1%
Male63.9%
Average age46.6
Estimated audience size796,894

Audience persona

The typical Irrigation sprinkler fan in United States is more male, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Irrigation sprinkler in United States
RegionReachAffinity
California74,9120.85×
Texas68,1210.99×
Florida52,3040.97×
Washington25,2791.58×
New York23,7780.53×
Colorado18,4621.47×
North Carolina18,1930.76×
Georgia15,7640.64×
Oregon15,5731.7×
Arizona13,1080.81×
Illinois12,7970.48×
Virginia12,5320.65×
Michigan12,0250.58×
Idaho11,9142.98×
New Jersey10,9310.54×
Utah10,5111.47×
Massachusetts10,2120.65×
Ohio9,1640.37×
Oklahoma8,9661.01×
Missouri8,0590.63×
Montana7,6233.45×
Tennessee7,4400.47×
Indiana7,4220.51×
South Carolina7,3860.62×
Pennsylvania7,3160.27×
Kansas7,1951.15×
New Mexico7,0331.76×
Minnesota7,0020.61×
Alabama6,1010.55×
Mississippi5,8970.9×
Louisiana5,7680.56×
Maryland5,6680.41×
Nevada5,6470.73×
Kentucky5,5460.56×
Wisconsin4,7430.4×
Wyoming4,7264×
Arkansas4,1910.64×
Nebraska3,9280.98×
Iowa3,8420.59×
Connecticut3,1380.39×
Hawaii3,0060.88×
West Virginia2,9210.79×
South Dakota2,7171.48×
North Dakota2,6461.62×
Delaware2,6021.18×
Maine2,5810.9×
New Hampshire2,4070.77×
Rhode Island2,3240.92×
Vermont2,2861.63×
Washington, District of Columbia1,5030.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irrigation sprinkler audience
BrandAffinityCategory
Israel3.34×Travel & Leisure
FAO Schwarz5.49×Shopping
Jesse Plemons2.54×Movies & TV
Pai gow16.04×Games
Nebraska Cornhuskers football2.51×Sports
Wikia2.22×Internet & Social Media
Urban horticulture2.3×Home & Garden
South Asian cuisine5.68×Food & Beverages
Jeep Wagoneer3.6×Cars & Mobility
Kendra Scott1.61×Fashion & Accessoires
Sailor2.57×Travel & Leisure
Cam Ward1.74×Sports
Keeper (password manager)2.8×Technology & Electronics
Glossier2.3×Beauty & Wellness
N1 road (South Africa)1.76×Travel & Leisure
Keith Stanfield2.58×Movies & TV
Jeep Grand Cherokee (WJ)2.45×Cars & Mobility
Grimaldi, Calabria16.64×Travel & Leisure
MK1.57×Music & Radio
Charlamagne Tha God3.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irrigation sprinkler audience
TraitClusterScore
DIY MentalityTHRILL1.96
SustainabilityBALANCE1.64
Design AffinityPREMIUM1.59
Need for SecurityCONSERVATISM1.48
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Irrigation sprinkler
CountryShare
United States32.8%
India9.7%
France7.9%

See Irrigation sprinkler audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Irrigation sprinkler have in United States?

Irrigation sprinkler has an estimated audience of 796,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Irrigation sprinkler fans?

36.1% of Irrigation sprinkler fans are female, 63.9% are male, with an average age of 46.6 years.

Which brands do Irrigation sprinkler fans like most?

Irrigation sprinkler fans show strongest brand affinity for Israel (3.34×), FAO Schwarz (5.49×), and Jesse Plemons (2.54×) over the country average.

Where do Irrigation sprinkler fans live in United States?

Irrigation sprinkler fans in United States are most concentrated in California (reach 74,912), Texas (reach 68,121), and Florida (reach 52,304). These three regions account for the largest share of the active audience.

What other brands do Irrigation sprinkler fans also like?

Beyond Irrigation sprinkler itself, the audience over-indexes on FAO Schwarz (5.49×), Jesse Plemons (2.54×), Pai gow (16.04×), and Nebraska Cornhuskers football (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irrigation sprinkler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.