Tri-state area Audience in United States
Tri-state area has an estimated audience of 345,553 people in United States. 49.4% are female, 50.6% are male, average age 41.1. Top brand affinities: Google Analytics, Google Wallet, Sub Zero (Official), Food quality, The Tree of Life (film).
Top brand affinities include Google Analytics, Google Wallet, Sub Zero (Official), with strongest over-indexing on Google Analytics (2.98× the country average). Demographically, the Tri-state area audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Type: POI
Demographics of Tri-state area fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.1 |
| Estimated audience size | 345,553 |
Audience persona
The typical Tri-state area fan in United States is balanced, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Google Analytics.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 2.98× | Internet & Social Media |
| Google Wallet | 1.86× | Technology & Electronics |
| Sub Zero (Official) | 2.11× | Literature |
| Food quality | 2.61× | Food & Beverages |
| The Tree of Life (film) | 1.53× | Movies & TV |
| JC Whitney | 1.83× | Shopping |
| Equinix | 1.54× | Business & Career |
| Ipsos | 2.02× | Business & Career |
| Otto Graham | 2.09× | Sports |
| IWeb | 1.71× | |
| Nasi goreng | 3.19× | Food & Beverages |
| Summer Days (And Summer Nights!!) | 2.43× | Music & Radio |
| Cake Craft and Decoration | 1.54× | Food & Beverages |
| Grammy Award for Best Pop Vocal Album | 1.61× | Music & Radio |
| JS Kabylie | 1.54× | Sports |
| Buddy – The Buddy Holly Story | 3.31× | Music & Radio |
| Universal suffrage | 1.57× | Politics & Society |
| USS Constitution | 1.57× | |
| Ponte Milvio | 1.53× | Travel & Leisure |
| La Arrolladora Banda El Limón | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.46 |
| Quality Awareness | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.27 |
| Travelling | THRILL | 1.21 |
| Community Orientation | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.8% |
| Germany | 5.4% |
| Italy | 0.8% |
See Tri-state area audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tri-state area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.