Tuesdays with Morrie Audience in United States

Tuesdays with Morrie logo

Tuesdays with Morrie has an estimated audience of 405,094 people in United States. 76.7% are female, 23.3% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Whataburger, Saving, WFTS-TV, Necktie.

The average Tuesdays with Morrie fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Whataburger, Saving, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Tuesdays with Morrie audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Tuesdays with Morrie fans

Demographic split for Tuesdays with Morrie audience in United States
MetricValue
Female76.7%
Male23.3%
Average age33.9
Estimated audience size405,094

Audience persona

The typical Tuesdays with Morrie fan in United States is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Tuesdays with Morrie in United States
RegionReachAffinity
California56,8441.28×
Texas31,7790.91×
New York30,7441.36×
Florida22,0070.8×
Pennsylvania16,2181.19×
Illinois14,9871.11×
Michigan13,8221.3×
Ohio13,3801.07×
Massachusetts12,1581.52×
New Jersey11,8791.15×
Georgia10,0740.81×
Virginia9,7740.99×
North Carolina9,5480.78×
Washington8,4161.04×
Arizona7,6230.92×
Indiana7,4791.01×
Tennessee7,2420.89×
Colorado6,8791.08×
Minnesota6,1351.06×
Missouri5,9490.91×
Wisconsin5,8910.97×
Maryland5,7940.83×
Utah5,2581.45×
Oregon5,1421.11×
Connecticut5,0001.23×
South Carolina4,8780.8×
Kentucky4,7160.93×
Oklahoma3,9230.87×
Iowa3,8211.14×
Alabama3,7670.67×
Louisiana3,5490.68×
Nevada3,3830.86×
Kansas3,2431.02×
Arkansas2,7200.82×
Nebraska2,3091.14×
Idaho2,2801.12×
Mississippi2,2520.67×
New Hampshire1,8311.15×
Hawaii1,8051.04×
West Virginia1,7700.94×
Maine1,5641.08×
Rhode Island1,5341.19×
Delaware1,3601.22×
New Mexico1,2950.64×
Washington, District of Columbia1,2551.03×
Montana1,0100.9×
North Dakota7980.96×
South Dakota7940.85×
Vermont7851.1×
Alaska5690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tuesdays with Morrie audience
BrandAffinityCategory
Dog breed1.57×Pets & Animals
Whataburger1.52×Food & Beverages
Saving1.85×Business & Career
WFTS-TV2.99×Movies & TV
Necktie2.28×Fashion & Accessoires
Mortgage insurance1.89×Business & Career
Assassin's Creed II1.85×Games
Laguna (province)1.63×
Celtic punk1.51×Music & Radio
Gary Clark, Jr.1.63×Music & Radio
Newtown, Bucks County, Pennsylvania2.42×Travel & Leisure
Jorja Fox1.68×Movies & TV
ABC iview1.62×Movies & TV
WFLA-TV1.75×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt2.03×Travel & Leisure
Assassin's Creed III2.81×Games
WPVI-TV2.14×Movies & TV
WFLA News Channel 81.83×Movies & TV
WFTV Channel 92.78×Movies & TV
The Pharcyde1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tuesdays with Morrie audience
TraitClusterScore
MindfulnessBALANCE1.36
Pet OwnershipJOY1.15
Community OrientationOPEN1.11
Healthy LifestyleBALANCE1.08
CreativityOPEN1.08
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Tuesdays with Morrie
CountryShare
United States91.1%
Germany7.7%
Italy1.2%

See Tuesdays with Morrie audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Tuesdays with Morrie have in United States?

Tuesdays with Morrie has an estimated audience of 405,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Tuesdays with Morrie fans?

76.7% of Tuesdays with Morrie fans are female, 23.3% are male, with an average age of 33.9 years.

Which brands do Tuesdays with Morrie fans like most?

Tuesdays with Morrie fans show strongest brand affinity for Dog breed (1.57×), Whataburger (1.52×), and Saving (1.85×) over the country average.

Where do Tuesdays with Morrie fans live in United States?

Tuesdays with Morrie fans in United States are most concentrated in California (reach 56,844), Texas (reach 31,779), and New York (reach 30,744). These three regions account for the largest share of the active audience.

What other brands do Tuesdays with Morrie fans also like?

Beyond Tuesdays with Morrie itself, the audience over-indexes on Whataburger (1.52×), Saving (1.85×), WFTS-TV (2.99×), and Necktie (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tuesdays with Morrie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.