Volumes Audience in United States

Volumes logo

Volumes has an estimated audience of 2,461,485 people in United States. 61.1% are female, 38.9% are male, average age 40.4. Top brand affinities: Minnesota, Sinaloa, JTV (Indonesia), Mackenzie Foy, Google Wallet.

Top brand affinities include Minnesota, Sinaloa, JTV (Indonesia), with strongest over-indexing on Minnesota (1.64× the country average). Demographically, the Volumes audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Band

Demographics of Volumes fans

Demographic split for Volumes audience in United States
MetricValue
Female61.1%
Male38.9%
Average age40.4
Estimated audience size2,461,485

Audience persona

The typical Volumes fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volumes audience
BrandAffinityCategory
Minnesota1.64×Travel & Leisure
Sinaloa1.54×Travel & Leisure
JTV (Indonesia)1.7×
Mackenzie Foy1.91×Fashion & Accessoires
Google Wallet1.65×Technology & Electronics
Tuscany1.64×Travel & Leisure
Temple Grandin1.75×Literature
Julio Cesar Chavez Jr.1.67×Sports
Parma2.52×Travel & Leisure
Nasal cavity1.66×Health
Mike Conley, Jr.1.67×Sports
Penn & Teller1.6×Movies & TV
Ural Mountains2.51×Travel & Leisure
Cachorros2.13×Pets & Animals
Jonathan Davis1.54×Music & Radio
Better Off Dead (film)1.63×Movies & TV
Gary Clark, Jr.1.85×Music & Radio
Cacique1.55×Food & Beverages
Mad About You1.57×Movies & TV
Fist of Legend3.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volumes audience
TraitClusterScore
Community OrientationOPEN1.85
Career OrientationPOWER1.8
IndividualismJOY1.71
TraditionCONSERVATISM1.64
MindfulnessBALANCE1.47
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Volumes
CountryShare
United States17.3%
Philippines15.8%
India13.6%

See Volumes audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Volumes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.