Volusia County, Florida Audience in United States
Volusia County, Florida has an estimated audience of 968,525 people in United States. 50.4% are female, 49.6% are male, average age 40.6. Top brand affinities: Minnesota, Better Off Dead (film), Ember.js, Jabberwocky (band), ABC TV.
Top brand affinities include Minnesota, Better Off Dead (film), Ember.js, with strongest over-indexing on Minnesota (1.58× the country average). Demographically, the Volusia County, Florida audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Volusia County, Florida fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.6 |
| Estimated audience size | 968,525 |
Audience persona
The typical Volusia County, Florida fan in United States is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.58× | Travel & Leisure |
| Better Off Dead (film) | 2.25× | Movies & TV |
| Ember.js | 4.13× | Technology & Electronics |
| Jabberwocky (band) | 1.52× | Music & Radio |
| ABC TV | 1.65× | Movies & TV |
| Fernando Valenzuela | 1.73× | Sports |
| Bulacan | 2.02× | Travel & Leisure |
| Food quality | 1.55× | Food & Beverages |
| Joe the Plumber | 3.14× | Politics & Society |
| Grover Washington, Jr. | 2.05× | Music & Radio |
| John Key | 1.78× | Politics & Society |
| William F. Buckley, Jr. | 1.62× | |
| Apostrophe | 1.51× | Literature |
| Cagayan | 1.54× | Travel & Leisure |
| cake decorating shop | 2.53× | Food & Beverages |
| Nonito Donaire | 1.61× | Sports |
| Gran Chaco | 1.65× | Travel & Leisure |
| Bornova | 3.25× | Travel & Leisure |
| JS Kabylie | 2.04× | Sports |
| Jc caylen | 1.77× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.51 |
| Community Orientation | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.22 |
| DIY Mentality | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.7% |
| Cambodia | 2.5% |
| United Kingdom | 1.1% |
See Volusia County, Florida audiences in other countries
- Volusia County, Florida — Germany
- Volusia County, Florida — United Kingdom
- Volusia County, Florida — France
- Volusia County, Florida — Italy
- Volusia County, Florida — Spain
- Volusia County, Florida — Brazil
- Volusia County, Florida — Japan
- Volusia County, Florida — South Korea
- Volusia County, Florida — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Volusia County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.