Walter Koenig Audience in United States

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Walter Koenig has an estimated audience of 395,025 people in United States. 27.1% are female, 72.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Pendleton, Oregon, Hypertext, Atkins diet, Ironmongery, Fox 13 News.

The average Walter Koenig fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pendleton, Oregon, Hypertext, Atkins diet, with strongest over-indexing on Pendleton, Oregon (13.18× the country average). Demographically, the Walter Koenig audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Walter Koenig fans

Demographic split for Walter Koenig audience in United States
MetricValue
Female27.1%
Male72.9%
Average age42.5
Estimated audience size395,025

Audience persona

The typical Walter Koenig fan in United States is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pendleton, Oregon.

Top regions in United States

Top regions ranked by reach for Walter Koenig in United States
RegionReachAffinity
California32,9120.76×
Texas24,3160.72×
Florida23,0380.86×
New York18,8970.86×
Pennsylvania13,2300.99×
Ohio12,7971.05×
North Carolina11,6030.98×
Michigan11,5371.12×
Illinois11,1520.85×
Georgia10,2500.84×
Washington9,7701.23×
Virginia9,6631×
Arizona8,3921.04×
New Jersey8,0150.8×
Tennessee7,9551×
Indiana7,7571.07×
Missouri7,3821.16×
Oregon6,6521.47×
Massachusetts6,5100.84×
Wisconsin6,4591.09×
Colorado6,3561.02×
Minnesota6,1541.09×
Maryland5,7620.85×
South Carolina5,5900.94×
Kentucky5,5131.11×
Oklahoma5,5031.25×
Alabama5,4290.98×
Nevada4,2051.1×
Louisiana4,0560.8×
Iowa3,8041.17×
Arkansas3,6511.12×
Connecticut3,4950.88×
Kansas3,4041.09×
Utah3,0090.85×
Idaho2,4081.22×
Mississippi2,3850.73×
New Mexico2,2001.11×
Nebraska2,1471.08×
West Virginia1,9831.08×
Maine1,7251.22×
New Hampshire1,6771.08×
Hawaii1,2910.76×
South Dakota1,2571.38×
Montana1,1581.06×
Rhode Island1,0800.86×
Alaska9561.13×
Delaware8720.8×
North Dakota7560.93×
Vermont7291.05×
Washington, District of Columbia6570.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walter Koenig audience
BrandAffinityCategory
Pendleton, Oregon13.18×Travel & Leisure
Hypertext3.12×Technology & Electronics
Atkins diet2.26×Health
Ironmongery3.83×Home & Garden
Fox 13 News2.31×Movies & TV
Temple Grandin2.55×Literature
IPKO19.15×Business & Career
Arutz Sheva1.7×News
Hypnagogia5.23×Health
Ayrton Senna2.03×Sports
Mariel Hemingway2.05×Fashion & Accessoires
News 132.31×Movies & TV
Assassin's Creed: Revelations1.83×Games
Artillery2.41×Music & Radio
Minestrone4.73×Food & Beverages
Nielsen Corporation2.73×Business & Career
Wacker Neuson2.75×Business & Career
Carnivàle1.88×Movies & TV
Pyrite2.58×Business & Career
Novelty item1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walter Koenig audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.32
Social Media UsageJOY1.2
IndividualismJOY1.17
SustainabilityBALANCE1.12
TraditionCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Walter Koenig
CountryShare
United States60.2%
Germany23.8%
United Kingdom7.8%

See Walter Koenig audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Walter Koenig have in United States?

Walter Koenig has an estimated audience of 395,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Walter Koenig fans?

27.1% of Walter Koenig fans are female, 72.9% are male, with an average age of 42.5 years.

Which brands do Walter Koenig fans like most?

Walter Koenig fans show strongest brand affinity for Pendleton, Oregon (13.18×), Hypertext (3.12×), and Atkins diet (2.26×) over the country average.

Where do Walter Koenig fans live in United States?

Walter Koenig fans in United States are most concentrated in California (reach 32,912), Texas (reach 24,316), and Florida (reach 23,038). These three regions account for the largest share of the active audience.

What other brands do Walter Koenig fans also like?

Beyond Walter Koenig itself, the audience over-indexes on Hypertext (3.12×), Atkins diet (2.26×), Ironmongery (3.83×), and Fox 13 News (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter Koenig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.