Fox 13 News Audience in United States

Fox 13 News logo

Fox 13 News has an estimated audience of 1,728,475 people in United States. 58.9% are female, 41.1% are male, average age 41.1. Top regions: Florida, Utah, Tennessee. Top brand affinities: Product design, Pro-Ject, Governor of Michigan, Hipster, Home equity.

The average Fox 13 News fan in United States is 41.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Utah, Tennessee. Top brand affinities include Product design, Pro-Ject, Governor of Michigan, with strongest over-indexing on Product design (3.57× the country average). Demographically, the Fox 13 News audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Fox 13 News fans

Demographic split for Fox 13 News audience in United States
MetricValue
Female58.9%
Male41.1%
Average age41.1
Estimated audience size1,728,475

Audience persona

The typical Fox 13 News fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Fox 13 News in United States
RegionReachAffinity
Florida772,3026.6×
Utah554,02535.79×
Tennessee75,3952.17×
Washington34,5031×
Mississippi17,3541.22×
California6,2380.03×
Arkansas6,0780.43×
Texas5,7250.04×
Georgia5,1070.1×
Idaho4,7740.55×
Colorado3,9450.14×
Wyoming2,9991.17×
Nevada2,9030.17×
North Carolina2,6140.05×
New York2,4860.03×
Arizona2,2880.06×
Virginia1,6900.04×
Michigan1,6870.04×
Illinois1,6710.03×
Indiana1,6450.05×
Ohio1,6260.03×
Alabama1,5320.06×
Pennsylvania1,4250.02×
Oregon1,3650.07×
South Carolina1,1720.05×
Missouri9280.03×
Kentucky9220.04×
Montana8440.18×
Minnesota7750.03×
Louisiana7590.03×
Massachusetts6770.02×
New Jersey6170.01×
Oklahoma6010.03×
Wisconsin5740.02×
Maryland5160.02×
Hawaii5040.07×
New Mexico4910.06×
Iowa4540.03×
Connecticut3100.02×
Washington, District of Columbia2670.05×
Kansas2580.02×
Nebraska2570.03×
Alaska2390.06×
New Hampshire2300.03×
West Virginia2260.03×
Maine2010.03×
North Dakota1890.05×
South Dakota1830.05×
Vermont1560.05×
Rhode Island1270.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox 13 News audience
BrandAffinityCategory
Product design3.57×Business & Career
Pro-Ject7.15×Music & Radio
Governor of Michigan12.39×Politics & Society
Hipster8.32×Politics & Society
Home equity1.7×Home & Garden
Cherish (group)9.26×Music & Radio
JDSU2.32×Business & Career
Bank account1.71×Business & Career
Home staging3.33×Home & Garden
Staycation2.05×Home & Garden
Historic site2.62×Arts & Culture
Fairy godmother4.54×Literature
Spinal muscular atrophy5.6×Health
Kodansha11.64×Literature
Non-celiac gluten sensitivity5.32×Health
Nebraska Cornhuskers football1.61×Sports
Étretat13.27×Travel & Leisure
Monogram1.56×Home & Garden
Goop2.13×Internet & Social Media
Corona (band)2.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox 13 News audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
Pet OwnershipJOY1.49
Early Adopter MentalityPOWER1.33
Luxury OrientationPREMIUM1.3
Risk AppetiteTHRILL1.23
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Fox 13 News
CountryShare
United States98.8%
China0.2%
Vietnam0.2%

See Fox 13 News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fox 13 News have in United States?

Fox 13 News has an estimated audience of 1,728,475 people in United States, concentrated in Florida and Utah.

What is the gender split and age of Fox 13 News fans?

58.9% of Fox 13 News fans are female, 41.1% are male, with an average age of 41.1 years.

Which brands do Fox 13 News fans like most?

Fox 13 News fans show strongest brand affinity for Product design (3.57×), Pro-Ject (7.15×), and Governor of Michigan (12.39×) over the country average.

Where do Fox 13 News fans live in United States?

Fox 13 News fans in United States are most concentrated in Florida (reach 772,302), Utah (reach 554,025), and Tennessee (reach 75,395). These three regions account for the largest share of the active audience.

What other brands do Fox 13 News fans also like?

Beyond Fox 13 News itself, the audience over-indexes on Pro-Ject (7.15×), Governor of Michigan (12.39×), Hipster (8.32×), and Home equity (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox 13 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.