News 13 Audience in United States

News 13 logo

News 13 has an estimated audience of 503,628 people in United States. 66.6% are female, 33.4% are male, average age 41.5. Top regions: Florida, New York, North Carolina. Top brand affinities: Product design, Sinaloa, Stamp collecting, Pro-Ject, Pillow.

The average News 13 fan in United States is 41.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, North Carolina. Top brand affinities include Product design, Sinaloa, Stamp collecting, with strongest over-indexing on Product design (3.27× the country average). Demographically, the News 13 audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of News 13 fans

Demographic split for News 13 audience in United States
MetricValue
Female66.6%
Male33.4%
Average age41.5
Estimated audience size503,628

Audience persona

The typical News 13 fan in United States is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for News 13 in United States
RegionReachAffinity
Florida179,5005.26×
New York103,9933.7×
North Carolina58,3713.85×
South Carolina48,5696.41×
Arizona24,0502.34×
Nevada22,3794.59×
Virginia16,9921.39×
Texas16,8870.39×
Michigan16,4531.25×
Maine15,5268.61×
Tennessee11,9201.18×
Colorado10,0171.26×
New Mexico9,2463.66×
Mississippi6,3561.53×
California5,8190.11×
Indiana5,1190.56×
Georgia3,9550.25×
Wisconsin2,6570.35×
Pennsylvania2,3100.14×
New Jersey1,8610.15×
Iowa1,3570.33×
Ohio1,2520.08×
Massachusetts9710.1×
Washington9170.09×
Illinois8760.05×
Alabama8170.12×
Kentucky8010.13×
West Virginia7940.34×
Connecticut7070.14×
Maryland4870.06×
Oklahoma3960.07×
Arkansas3820.09×
Utah3780.08×
Louisiana3380.05×
Kansas3090.08×
Missouri2810.03×
Vermont2620.3×
Alaska2500.23×
New Hampshire2410.12×
Minnesota2370.03×
Idaho2320.09×
Oregon2310.04×
Hawaii2210.1×
Montana2180.16×
South Dakota2150.19×
North Dakota2100.2×
Wyoming2030.27×
Nebraska2020.08×
Rhode Island2000.12×
Washington, District of Columbia1940.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for News 13 audience
BrandAffinityCategory
Product design3.27×Business & Career
Sinaloa4.81×Travel & Leisure
Stamp collecting5.33×Home & Garden
Pro-Ject4.49×Music & Radio
Pillow2.1×Home & Garden
UK garage5.09×Music & Radio
Elsword15.07×Games
Rajasthan15.07×Travel & Leisure
Sailor4.02×Travel & Leisure
Zoo Tycoon (series)15.07×Games
Historic site2.39×Arts & Culture
Fairy godmother4.1×Literature
JDSU1.59×Business & Career
Home staging2.58×Home & Garden
Goop2.37×Internet & Social Media
Noodle (Gorillaz)1.56×Music & Radio
Governor of Michigan3.17×Politics & Society
Isometric exercise3.64×Sports
Laneige2.01×Beauty & Wellness
Boogie-woogie (dance)6.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by News 13 audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Luxury OrientationPREMIUM1.28
IndulgenceJOY1.11
Pet OwnershipJOY1.1
ExtroversionTHRILL1.09
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for News 13
CountryShare
United States96.5%
Israel1.0%
China0.5%

See News 13 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does News 13 have in United States?

News 13 has an estimated audience of 503,628 people in United States, concentrated in Florida and New York.

What is the gender split and age of News 13 fans?

66.6% of News 13 fans are female, 33.4% are male, with an average age of 41.5 years.

Which brands do News 13 fans like most?

News 13 fans show strongest brand affinity for Product design (3.27×), Sinaloa (4.81×), and Stamp collecting (5.33×) over the country average.

Where do News 13 fans live in United States?

News 13 fans in United States are most concentrated in Florida (reach 179,500), New York (reach 103,993), and North Carolina (reach 58,371). These three regions account for the largest share of the active audience.

What other brands do News 13 fans also like?

Beyond News 13 itself, the audience over-indexes on Sinaloa (4.81×), Stamp collecting (5.33×), Pro-Ject (4.49×), and Pillow (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for News 13. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.