West Chester, Pennsylvania Audience in United States

West Chester, Pennsylvania logo

West Chester, Pennsylvania has an estimated audience of 1,204,849 people in United States. 76.4% are female, 23.6% are male, average age 46.5. Top regions: Pennsylvania, Ohio, New Jersey. Top brand affinities: Google Wallet, Sinaloa, CAC 40, Leverage (TV series), Ken Griffey Jr..

The average West Chester, Pennsylvania fan in United States is 46.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, New Jersey. Top brand affinities include Google Wallet, Sinaloa, CAC 40, with strongest over-indexing on Google Wallet (5.52× the country average). Demographically, the West Chester, Pennsylvania audience skews more female with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of West Chester, Pennsylvania fans

Demographic split for West Chester, Pennsylvania audience in United States
MetricValue
Female76.4%
Male23.6%
Average age46.5
Estimated audience size1,204,849

Audience persona

The typical West Chester, Pennsylvania fan in United States is more female, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for West Chester, Pennsylvania in United States
RegionReachAffinity
Pennsylvania626,97215.45×
Ohio119,8943.23×
New Jersey69,7862.28×
New York55,2080.82×
Delaware40,88112.3×
Florida36,5520.45×
California36,0480.27×
Texas26,3130.25×
Maryland23,3971.13×
Virginia22,9240.78×
North Carolina16,2680.45×
Illinois16,0430.4×
Kentucky12,7480.84×
Georgia12,6510.34×
Massachusetts11,9740.5×
Indiana11,3370.52×
Michigan10,4510.33×
Tennessee8,1390.34×
Connecticut7,9330.66×
South Carolina7,5420.42×
Washington6,8410.28×
Colorado6,3800.34×
Missouri6,3370.33×
Arizona5,6860.23×
Wisconsin5,0700.28×
Iowa4,7160.48×
Minnesota4,4720.26×
West Virginia3,6360.65×
Washington, District of Columbia3,5460.98×
Oregon3,4100.25×
Alabama3,2270.19×
Louisiana2,8550.18×
Utah2,6760.25×
Oklahoma2,5110.19×
Kansas2,4840.26×
Nevada2,3940.21×
Arkansas2,0380.21×
New Hampshire1,9350.41×
Maine1,5960.37×
Mississippi1,5140.15×
Rhode Island1,5070.39×
Nebraska1,2830.21×
New Mexico1,2460.21×
Vermont1,0970.52×
Idaho1,0490.17×
Hawaii8350.16×
Alaska7940.31×
Montana6920.21×
North Dakota4750.19×
Wyoming4290.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Chester, Pennsylvania audience
BrandAffinityCategory
Google Wallet5.52×Technology & Electronics
Sinaloa1.97×Travel & Leisure
CAC 401.52×Business & Career
Leverage (TV series)1.53×Movies & TV
Ken Griffey Jr.1.6×Sports
Ember.js4.45×Technology & Electronics
Buenavista (Madrid)1.5×Travel & Leisure
Brooklyn College1.53×Business & Career
John Key1.95×Politics & Society
Golden Gate2.58×Games
Omaha Storm Chasers1.51×Sports
Summer Days (And Summer Nights!!)2.22×Music & Radio
John Gray (U.S. author)1.81×Literature
Jbc1.91×Kids & Family
henry louis gates jr1.69×Movies & TV
Mount Takao1.5×Travel & Leisure
Davao Region1.56×Travel & Leisure
JS Kabylie2.24×Sports
Mount Nemrut1.82×Travel & Leisure
Cagnes-sur-Mer2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Chester, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.42
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.26
Career OrientationPOWER1.22
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for West Chester, Pennsylvania
CountryShare
United States87.0%
Italy6.6%
Germany4.6%

See West Chester, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does West Chester, Pennsylvania have in United States?

West Chester, Pennsylvania has an estimated audience of 1,204,849 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of West Chester, Pennsylvania fans?

76.4% of West Chester, Pennsylvania fans are female, 23.6% are male, with an average age of 46.5 years.

Which brands do West Chester, Pennsylvania fans like most?

West Chester, Pennsylvania fans show strongest brand affinity for Google Wallet (5.52×), Sinaloa (1.97×), and CAC 40 (1.52×) over the country average.

Where do West Chester, Pennsylvania fans live in United States?

West Chester, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 626,972), Ohio (reach 119,894), and New Jersey (reach 69,786). These three regions account for the largest share of the active audience.

What other brands do West Chester, Pennsylvania fans also like?

Beyond West Chester, Pennsylvania itself, the audience over-indexes on Sinaloa (1.97×), CAC 40 (1.52×), Leverage (TV series) (1.53×), and Ken Griffey Jr. (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Chester, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.