Rascasse Audience Intelligence

White Lies (band) Audience in United States

A data profile of the people who buy, follow and care about White Lies (band) in United States — modelled from more than twelve digital signal sources. White Lies (band) has an estimated audience of 305,833 people in United States.

#11966among Person in United States#6969in Music & Radio

The average White Lies (band) fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hives, Brandon Flowers, INXS, with strongest over-indexing on The Hives (118.73× the country average).

Demographically, the White Lies (band) audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Lies (band) fan in United States is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Lies (band) profile in United States.

Audience size
306K
in United States
Gender
52.5%♀
47.5% male
Age
37.6
average years
Country rank
#47876
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Lies (band) fans

52.5% are female, 47.5% are male, average age 37.6.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for White Lies (band) audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.6
Estimated audience size305,833
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the White Lies (band) audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4920%
50+15%
Fig. 04

Worldwide distribution

37.6%

of the worldwide White Lies (band) audience comes from United States.

Worldwide audience distribution share by country for White Lies (band)
CountryShare
United States37.6%
United Kingdom11.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Lies (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

White Lies (band) fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.33×
02Texas~30K1.26×
03Louisiana~5K1.22×
04Connecticut~4K1.11×
05Washington~7K1.09×
06New York~20K1.08×
07Illinois~10K1.08×
08Georgia~10K1.08×
09Hawaii~1K1.08×
10Massachusetts~7K1.07×
11Maryland~6K1.07×
12Iowa~3K1.07×
13New Jersey~9K1.06×
14Alabama~5K1.05×
15Michigan~9K1.04×
16Nevada~3K1.03×
17Nebraska~2K1.03×
18North Dakota<1K1.03×
19Virginia~8K1.02×
20Indiana~6K1.02×
21Oregon~4K1.02×
22Kansas~3K1.02×
23Washington, District of Columbia<1K1.02×
24South Dakota<1K1.02×
25North Carolina~10K1.01×
26Arizona~7K1.01×
27Minnesota~5K1.01×
28Mississippi~3K1.01×
29Arkansas~3K1.01×
30Florida~20K1.00×
31Pennsylvania~10K1.00×
32Missouri~5K0.99×
33Wisconsin~5K0.98×
34Rhode Island<1K0.98×
35Delaware<1K0.98×
36Ohio~9K0.96×
37Alaska<1K0.96×
38Tennessee~6K0.95×
39Oklahoma~3K0.95×
40New Mexico~2K0.95×
41Kentucky~4K0.94×
42Montana<1K0.93×
43Colorado~5K0.92×
44South Carolina~4K0.92×
45New Hampshire~1K0.92×
46Idaho~1K0.91×
47West Virginia~1K0.91×
48Maine~1K0.91×
49Vermont<1K0.90×
50Utah~2K0.86×
Fig. 06

Affinity by region

Affinity by region — White Lies (band), United States
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Lies (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Lies (band) audience
#·InterestCategoryAffinity×
01Brandon FlowersMusic & Radio185.82×
02The Sisters of MercyMusic & Radio176.15×
03Bloc PartyMusic & Radio122.31×
04The HivesMusic & Radio118.73×
05INXSMusic & Radio114.12×
06The KillsMusic & Radio78.34×
07Two Door Cinema ClubMusic & Radio74.60×
08Spandau BalletMusic & Radio68.43×
09Culture ClubMusic & Radio61.59×
10Julian CasablancasMusic & Radio60.68×
11Wham!Music & Radio45.50×
12DeftonesMusic & Radio45.32×
13RammsteinMusic & Radio33.87×
14Bob RossMovies & TV33.82×
15Olivia MunnMovies & TV20.00×
16Anna FarisMovies & TV17.93×
17SynthpopMusic & Radio14.52×
18Patricia ArquetteMovies & TV14.39×
19Kurt CobainMusic & Radio11.98×
20Charlize TheronMovies & TV10.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Lies (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Lies (band) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
MindfulnessBALANCE1.74×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Lies (band) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
DIY MentalityTHRILL0.76×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Lies (band) have in United States?

White Lies (band) has an estimated audience of 305,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White Lies (band) fans?

52.5% of White Lies (band) fans are female, 47.5% are male, with an average age of 37.6 years.

03

Which brands do White Lies (band) fans like most?

White Lies (band) fans show strongest brand affinity for The Hives (118.73×), Brandon Flowers (185.82×), and INXS (114.12×) over the country average.

04

Where do White Lies (band) fans live in United States?

White Lies (band) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do White Lies (band) fans also like?

Beyond White Lies (band) itself, the audience over-indexes on Brandon Flowers (185.82×), INXS (114.12×), The Kills (78.34×), and Deftones (45.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See White Lies (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Lies (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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