Brandon Flowers Audience in United States

Brandon Flowers logo

Brandon Flowers has an estimated audience of 347,631 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: White Lies (band), Cabaret (1972 film), Natalia Vodianova, Keane (band), OK Go.

The average Brandon Flowers fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include White Lies (band), Cabaret (1972 film), Natalia Vodianova, with strongest over-indexing on White Lies (band) (185.82× the country average). Demographically, the Brandon Flowers audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Brandon Flowers fans

Demographic split for Brandon Flowers audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size347,631

Audience persona

The typical Brandon Flowers fan in United States is more female, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for White Lies (band).

Top regions in United States

Top regions ranked by reach for Brandon Flowers in United States
RegionReachAffinity
California50,0531.31×
New York25,8221.33×
Texas21,8470.73×
Illinois16,8241.45×
Florida14,9450.64×
Utah13,8444.45×
Pennsylvania12,0941.03×
Nevada11,4623.41×
Massachusetts9,0521.32×
New Jersey8,5170.96×
Ohio8,4950.79×
Virginia7,8460.93×
Maryland7,7761.3×
Michigan7,6800.84×
Arizona7,4391.05×
North Carolina7,0320.67×
Washington6,8220.98×
Georgia6,4540.6×
Colorado5,6921.04×
Missouri5,6841.01×
Tennessee5,2920.76×
Indiana5,0910.8×
Louisiana4,6081.03×
Wisconsin4,3030.82×
Oregon4,2101.06×
Minnesota4,1180.83×
Connecticut3,6161.04×
Kentucky3,1440.72×
South Carolina3,0690.59×
Alabama3,0330.62×
Oklahoma2,6040.67×
Idaho2,3681.36×
Kansas2,3510.86×
Iowa2,1520.75×
Washington, District of Columbia1,8401.76×
Arkansas1,7470.61×
New Hampshire1,4201.04×
New Mexico1,2790.73×
Mississippi1,2140.42×
Nebraska1,2130.7×
Maine1,0280.83×
West Virginia9420.58×
Delaware9280.97×
Hawaii9100.61×
Rhode Island9010.81×
Montana7500.78×
Vermont5330.87×
Alaska5200.7×
South Dakota4900.61×
North Dakota4020.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandon Flowers audience
BrandAffinityCategory
White Lies (band)185.82×Music & Radio
Cabaret (1972 film)75.27×Music & Radio
Natalia Vodianova230.72×Fashion & Accessoires
Keane (band)203.68×Music & Radio
OK Go144.68×Music & Radio
Athlete20.11×Music & Radio
Romanticism24.26×Politics & Society
Twin Peaks16.66×Movies & TV
Kelly Osbourne14.03×Music & Radio
Patati Patatá253.98×Music & Radio
Damon Albarn36.65×Music & Radio
Pete Wentz37.52×Music & Radio
Transformers (comics)12.94×Literature
Dead Poet Society13.43×Music & Radio
Cartoon Network (UK & Ireland)32.2×Movies & TV
Harry Potter2.67×Movies & TV
Editors (band)29.58×Music & Radio
Jelly Belly22.62×Food & Beverages
Elbow (band)35.14×Music & Radio
Chat GPT4.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandon Flowers audience
TraitClusterScore
Risk AppetiteTHRILL1.54
SpiritualityBALANCE1.33
TraditionCONSERVATISM1.31
MindfulnessBALANCE1.22
Design AffinityPREMIUM1.15
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Brandon Flowers
CountryShare
United States35.7%
United Kingdom18.1%
Mexico7.7%

See Brandon Flowers audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Brandon Flowers have in United States?

Brandon Flowers has an estimated audience of 347,631 people in United States, concentrated in California and New York.

What is the gender split and age of Brandon Flowers fans?

58.4% of Brandon Flowers fans are female, 41.6% are male, with an average age of 37.0 years.

Which brands do Brandon Flowers fans like most?

Brandon Flowers fans show strongest brand affinity for White Lies (band) (185.82×), Cabaret (1972 film) (75.27×), and Natalia Vodianova (230.72×) over the country average.

Where do Brandon Flowers fans live in United States?

Brandon Flowers fans in United States are most concentrated in California (reach 50,053), New York (reach 25,822), and Texas (reach 21,847). These three regions account for the largest share of the active audience.

What other brands do Brandon Flowers fans also like?

Beyond Brandon Flowers itself, the audience over-indexes on Cabaret (1972 film) (75.27×), Natalia Vodianova (230.72×), Keane (band) (203.68×), and OK Go (144.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.