OK Go Audience in United States

OK Go logo

OK Go has an estimated audience of 277,991 people in United States. 49.5% are female, 50.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Bob Ross, Julian Casablancas, Microblogging.

The average OK Go fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Bob Ross, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the OK Go audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of OK Go fans

Demographic split for OK Go audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.3
Estimated audience size277,991

Audience persona

The typical OK Go fan in United States is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for OK Go in United States
RegionReachAffinity
California34,3701.12×
Texas15,3830.64×
New York14,9870.96×
Florida11,9380.63×
Illinois10,4551.13×
Pennsylvania9,8861.06×
Ohio9,5451.11×
Washington8,1921.47×
Michigan7,9311.09×
Minnesota7,2231.81×
Massachusetts6,9191.26×
Missouri6,7231.5×
North Carolina6,1780.74×
Virginia6,0530.89×
Georgia6,0230.7×
Indiana5,9341.17×
Colorado5,7491.31×
Tennessee5,6941.02×
Wisconsin5,6371.35×
Oregon5,5711.75×
New Jersey5,2700.75×
Maryland4,4480.93×
Arizona4,1870.74×
Iowa4,1101.79×
Utah3,5231.42×
Oklahoma3,1211.01×
Kentucky2,8010.8×
Connecticut2,6740.96×
South Carolina2,6080.62×
Alabama2,3260.6×
Kansas2,0860.95×
Louisiana2,0850.58×
Nevada1,8690.7×
Arkansas1,5870.69×
Idaho1,5471.11×
Nebraska1,3640.98×
New Hampshire1,2531.14×
Maine1,2461.25×
New Mexico1,2090.87×
Washington, District of Columbia1,0281.23×
Mississippi9680.42×
Rhode Island9661.09×
Hawaii8400.7×
Montana7891.02×
Vermont7581.55×
West Virginia7380.57×
Alaska6131.03×
Delaware4820.63×
South Dakota4090.64×
North Dakota3980.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OK Go audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bob Ross27.37×Movies & TV
Julian Casablancas59.74×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Franz Ferdinand (band)32.1×Music & Radio
The Kills31.51×Music & Radio
Kia Sportage17.11×Cars & Mobility
Superman2.15×Movies & TV
Death Cab for Cutie36.13×Music & Radio
The Hives45.17×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Two Door Cinema Club45.83×Music & Radio
Kurt Cobain8.36×Music & Radio
Harry Potter2.4×Movies & TV
Lily Allen9.32×Music & Radio
Cage the Elephant20.84×Music & Radio
Beck17.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OK Go audience
TraitClusterScore
Early Adopter MentalityPOWER2.03
ExtroversionTHRILL1.75
SustainabilityBALANCE1.62
Sports ActivityPOWER1.29
Urban LifestyleOPEN1.26
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for OK Go
CountryShare
United States43.6%
Japan24.7%
United Kingdom5.4%

See OK Go audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does OK Go have in United States?

OK Go has an estimated audience of 277,991 people in United States, concentrated in California and Texas.

What is the gender split and age of OK Go fans?

49.5% of OK Go fans are female, 50.5% are male, with an average age of 39.3 years.

Which brands do OK Go fans like most?

OK Go fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Bob Ross (27.37×) over the country average.

Where do OK Go fans live in United States?

OK Go fans in United States are most concentrated in California (reach 34,370), Texas (reach 15,383), and New York (reach 14,987). These three regions account for the largest share of the active audience.

What other brands do OK Go fans also like?

Beyond OK Go itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Bob Ross (27.37×), Julian Casablancas (59.74×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OK Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.