Rascasse Audience Intelligence

OK Go Audience in United States

A data profile of the people who buy, follow and care about OK Go in United States — modelled from more than twelve digital signal sources. OK Go has an estimated audience of 236,205 people in United States.

#359among Rock in United States#13611among Person in United States#7986in Music & Radio

The average OK Go fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brandon Flowers, The Hives, Bob Ross, with strongest over-indexing on Brandon Flowers (144.68× the country average).

Demographically, the OK Go audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OK Go fan in United States is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brandon Flowers.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OK Go profile in United States.

Audience size
236K
in United States
Gender
49.5%♀
50.5% male
Age
39.3
average years
Country rank
#54304
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of OK Go fans

49.5% are female, 50.5% are male, average age 39.3.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for OK Go audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.3
Estimated audience size236,205
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the OK Go audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

40.7%

of the worldwide OK Go audience comes from United States.

Worldwide audience distribution share by country for OK Go
CountryShare
United States40.7%
Japan27.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OK Go audience in United States is strongest.

Fig. 05

Top regions by affinity

OK Go fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.65×
02Oregon~5K1.55×
03Minnesota~6K1.52×
04Iowa~3K1.43×
05Colorado~6K1.33×
06Washington~7K1.32×
07Vermont<1K1.32×
08Missouri~6K1.31×
09North Carolina~10K1.29×
10Wisconsin~5K1.20×
11Oklahoma~4K1.18×
12New Hampshire~1K1.18×
13Maine~1K1.18×
14Massachusetts~6K1.16×
15Illinois~10K1.15×
16Kansas~2K1.13×
17Nebraska~2K1.13×
18Montana<1K1.10×
19Washington, District of Columbia<1K1.09×
20Indiana~5K1.06×
21Alaska<1K1.06×
22Rhode Island<1K1.03×
23Michigan~7K1.02×
24Tennessee~6K1.02×
25Idaho~1K1.02×
26Pennsylvania~9K1.01×
27Ohio~9K1.01×
28California~30K0.98×
29Arizona~5K0.97×
30Connecticut~3K0.95×
31South Dakota<1K0.91×
32Maryland~4K0.90×
33New York~10K0.89×
34Virginia~6K0.89×
35New Mexico~1K0.89×
36North Dakota<1K0.89×
37Kentucky~3K0.87×
38Delaware<1K0.84×
39Hawaii<1K0.82×
40Texas~20K0.81×
41Georgia~7K0.81×
42West Virginia~1K0.80×
43Arkansas~2K0.79×
44New Jersey~5K0.76×
45Nevada~2K0.75×
46South Carolina~3K0.73×
47Mississippi~2K0.72×
48Alabama~3K0.71×
49Louisiana~2K0.69×
50Florida~10K0.62×
Fig. 06

Affinity by region

Affinity by region — OK Go, United States
0.62×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OK Go audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OK Go audience
#·InterestCategoryAffinity×
01Brandon FlowersMusic & Radio144.68×
02Bloc PartyMusic & Radio50.04×
03Two Door Cinema ClubMusic & Radio49.71×
04The HivesMusic & Radio46.12×
05Franz Ferdinand (band)Music & Radio40.91×
06Death Cab for CutieMusic & Radio33.65×
07The KillsMusic & Radio33.09×
08Bob RossMovies & TV28.67×
09Julian CasablancasMusic & Radio20.96×
10The StrokesMusic & Radio15.37×
11Kurt CobainMusic & Radio15.16×
12Florence and the MachineMusic & Radio13.53×
13Daft PunkMusic & Radio12.73×
14Lily AllenMusic & Radio10.82×
15GorillazMusic & Radio9.20×
16Sustainable energyHome & Garden3.72×
17TicketmasterTravel & Leisure2.97×
18IKEAHome & Garden2.45×
19Trader Joe'sShopping2.43×
20PodcastMusic & Radio2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OK Go audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OK Go audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.97×
SustainabilityBALANCE1.64×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OK Go audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OK Go have in United States?

OK Go has an estimated audience of 236,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of OK Go fans?

49.5% of OK Go fans are female, 50.5% are male, with an average age of 39.3 years.

03

Which brands do OK Go fans like most?

OK Go fans show strongest brand affinity for Brandon Flowers (144.68×), The Hives (46.12×), and Bob Ross (28.67×) over the country average.

04

Where do OK Go fans live in United States?

OK Go fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do OK Go fans also like?

Beyond OK Go itself, the audience over-indexes on The Hives (46.12×), Bob Ross (28.67×), Kurt Cobain (15.16×), and Franz Ferdinand (band) (40.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See OK Go audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OK Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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