OK Go Audience in United States
OK Go has an estimated audience of 277,991 people in United States. 49.5% are female, 50.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Home construction, John Havlicek, Elsword, Israel.
The average OK Go fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Home construction, John Havlicek, with strongest over-indexing on Dog breed (2.89× the country average). Demographically, the OK Go audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of OK Go fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 39.3 |
| Estimated audience size | 277,991 |
Audience persona
The typical OK Go fan in United States is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,370 | 1.12× |
| Texas | 15,383 | 0.64× |
| New York | 14,987 | 0.96× |
| Florida | 11,938 | 0.63× |
| Illinois | 10,455 | 1.13× |
| Pennsylvania | 9,886 | 1.06× |
| Ohio | 9,545 | 1.11× |
| Washington | 8,192 | 1.47× |
| Michigan | 7,931 | 1.09× |
| Minnesota | 7,223 | 1.81× |
| Massachusetts | 6,919 | 1.26× |
| Missouri | 6,723 | 1.5× |
| North Carolina | 6,178 | 0.74× |
| Virginia | 6,053 | 0.89× |
| Georgia | 6,023 | 0.7× |
| Indiana | 5,934 | 1.17× |
| Colorado | 5,749 | 1.31× |
| Tennessee | 5,694 | 1.02× |
| Wisconsin | 5,637 | 1.35× |
| Oregon | 5,571 | 1.75× |
| New Jersey | 5,270 | 0.75× |
| Maryland | 4,448 | 0.93× |
| Arizona | 4,187 | 0.74× |
| Iowa | 4,110 | 1.79× |
| Utah | 3,523 | 1.42× |
| Oklahoma | 3,121 | 1.01× |
| Kentucky | 2,801 | 0.8× |
| Connecticut | 2,674 | 0.96× |
| South Carolina | 2,608 | 0.62× |
| Alabama | 2,326 | 0.6× |
| Kansas | 2,086 | 0.95× |
| Louisiana | 2,085 | 0.58× |
| Nevada | 1,869 | 0.7× |
| Arkansas | 1,587 | 0.69× |
| Idaho | 1,547 | 1.11× |
| Nebraska | 1,364 | 0.98× |
| New Hampshire | 1,253 | 1.14× |
| Maine | 1,246 | 1.25× |
| New Mexico | 1,209 | 0.87× |
| Washington, District of Columbia | 1,028 | 1.23× |
| Mississippi | 968 | 0.42× |
| Rhode Island | 966 | 1.09× |
| Hawaii | 840 | 0.7× |
| Montana | 789 | 1.02× |
| Vermont | 758 | 1.55× |
| West Virginia | 738 | 0.57× |
| Alaska | 613 | 1.03× |
| Delaware | 482 | 0.63× |
| South Dakota | 409 | 0.64× |
| North Dakota | 398 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.89× | Pets & Animals |
| Home construction | 2.15× | Home & Garden |
| John Havlicek | 17.22× | Sports |
| Elsword | 17.11× | Games |
| Israel | 1.99× | Travel & Leisure |
| Howard County, Maryland | 10.47× | Travel & Leisure |
| Alaska | 1.5× | Travel & Leisure |
| Algebra | 11.67× | Business & Career |
| JDSU | 2.42× | Business & Career |
| Natural rubber | 1.6× | Cars & Mobility |
| Celtic mythology | 7.46× | Arts & Culture |
| Yahoo Sports Fantasy | 4.95× | |
| Nipsey Hussle | 3.87× | Music & Radio |
| Gungor | 26.5× | Music & Radio |
| Winemaking | 2.82× | Food & Beverages |
| JibJab | 3.52× | Internet & Social Media |
| Atkins diet | 3.12× | Health |
| Guy Fieri | 2.22× | Movies & TV |
| Cass County, Missouri | 5.54× | Travel & Leisure |
| Hugh Howey | 17.71× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.03 |
| Extroversion | THRILL | 1.75 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.26 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.6% |
| Japan | 24.7% |
| United Kingdom | 5.4% |
See OK Go audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
Frequently asked questions
How many fans does OK Go have in United States?
OK Go has an estimated audience of 277,991 people in United States, concentrated in California and Texas.
What is the gender split and age of OK Go fans?
49.5% of OK Go fans are female, 50.5% are male, with an average age of 39.3 years.
Which brands do OK Go fans like most?
OK Go fans show strongest brand affinity for Dog breed (2.89×), Home construction (2.15×), and John Havlicek (17.22×) over the country average.
Where do OK Go fans live in United States?
OK Go fans in United States are most concentrated in California (reach 34,370), Texas (reach 15,383), and New York (reach 14,987). These three regions account for the largest share of the active audience.
What other brands do OK Go fans also like?
Beyond OK Go itself, the audience over-indexes on Home construction (2.15×), John Havlicek (17.22×), Elsword (17.11×), and Israel (1.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for OK Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.