Wilkes-Barre, Pennsylvania Audience in United States

Wilkes-Barre, Pennsylvania logo

Wilkes-Barre, Pennsylvania has an estimated audience of 388,775 people in United States. 72.6% are female, 27.4% are male, average age 43.2. Top regions: Pennsylvania, New York, Florida. Top brand affinities: Google Wallet, Google Analytics, Leverage (TV series), Graham Greene (actor), CAC 40.

The average Wilkes-Barre, Pennsylvania fan in United States is 43.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Florida. Top brand affinities include Google Wallet, Google Analytics, Leverage (TV series), with strongest over-indexing on Google Wallet (4.77× the country average). Demographically, the Wilkes-Barre, Pennsylvania audience skews more female with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Wilkes-Barre, Pennsylvania fans

Demographic split for Wilkes-Barre, Pennsylvania audience in United States
MetricValue
Female72.6%
Male27.4%
Average age43.2
Estimated audience size388,775

Audience persona

The typical Wilkes-Barre, Pennsylvania fan in United States is more female, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Wilkes-Barre, Pennsylvania in United States
RegionReachAffinity
Pennsylvania198,11215.13×
New York25,3611.17×
Florida20,4370.78×
New Jersey18,4671.87×
California16,9400.4×
Texas13,6450.41×
North Carolina9,6720.83×
Virginia9,6191.02×
Ohio9,1330.76×
Illinois8,6590.67×
Massachusetts8,2561.08×
Georgia7,1240.59×
Michigan6,2470.61×
South Carolina5,6770.97×
Maryland5,6740.85×
Tennessee5,0910.65×
Arizona4,6800.59×
Indiana4,5510.64×
Colorado3,4270.56×
Missouri3,4250.55×
Washington3,4100.44×
Connecticut3,0260.78×
Wisconsin2,9710.51×
Minnesota2,9160.52×
Kentucky2,6800.55×
Delaware2,6512.47×
Alabama2,3910.44×
Oregon2,1570.48×
New Hampshire2,1231.39×
Maine1,9821.42×
Oklahoma1,8830.44×
Louisiana1,8500.37×
Nevada1,7840.47×
West Virginia1,6930.94×
Iowa1,6520.52×
Arkansas1,5790.49×
Kansas1,5310.5×
Washington, District of Columbia1,3311.14×
Utah1,3200.38×
Rhode Island1,1960.97×
Mississippi1,0690.33×
Vermont1,0551.55×
Nebraska1,0010.51×
Idaho8040.41×
New Mexico7940.41×
Hawaii5890.35×
Montana4770.44×
South Dakota4100.46×
Alaska3930.47×
North Dakota3090.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilkes-Barre, Pennsylvania audience
BrandAffinityCategory
Google Wallet4.77×Technology & Electronics
Google Analytics2.47×Internet & Social Media
Leverage (TV series)3×Movies & TV
Graham Greene (actor)2.01×
CAC 401.59×Business & Career
Jonathan Davis1.93×Music & Radio
Food quality1.61×Food & Beverages
John James Audubon2.58×Literature
Nasi goreng3.66×Food & Beverages
John Key2.14×Politics & Society
Brian Grazer1.64×Movies & TV
Left fielder3.14×
Grammy Award for Best Pop Vocal Album1.81×Music & Radio
Summer Days (And Summer Nights!!)1.54×Music & Radio
Ixmiquilpan2.22×
JS Kabylie1.73×Sports
Giuseppe Mazzini1.51×
Jim Iyke1.68×Movies & TV
Mahalakshmi Iyer2.03×Music & Radio
Wael Jassar1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilkes-Barre, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.21
Career OrientationPOWER1.14
Price SensitivityPREMIUM1.1
Family OrientationCONSERVATISM1.07
Need for SecurityCONSERVATISM1.06
Community OrientationOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Wilkes-Barre, Pennsylvania
CountryShare
United States98.5%
Germany0.8%
United Kingdom0.4%

See Wilkes-Barre, Pennsylvania audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Wilkes-Barre, Pennsylvania have in United States?

Wilkes-Barre, Pennsylvania has an estimated audience of 388,775 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Wilkes-Barre, Pennsylvania fans?

72.6% of Wilkes-Barre, Pennsylvania fans are female, 27.4% are male, with an average age of 43.2 years.

Which brands do Wilkes-Barre, Pennsylvania fans like most?

Wilkes-Barre, Pennsylvania fans show strongest brand affinity for Google Wallet (4.77×), Google Analytics (2.47×), and Leverage (TV series) (3×) over the country average.

Where do Wilkes-Barre, Pennsylvania fans live in United States?

Wilkes-Barre, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 198,112), New York (reach 25,361), and Florida (reach 20,437). These three regions account for the largest share of the active audience.

What other brands do Wilkes-Barre, Pennsylvania fans also like?

Beyond Wilkes-Barre, Pennsylvania itself, the audience over-indexes on Google Analytics (2.47×), Leverage (TV series) (3×), Graham Greene (actor) (2.01×), and CAC 40 (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilkes-Barre, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.