Willow Audience in United States

Willow logo

Willow has an estimated audience of 3,227,475 people in United States. 73.6% are female, 26.4% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Pillow, Cachorro, English literature, Barclays Center, Buenavista (Madrid).

The average Willow fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Cachorro, English literature, with strongest over-indexing on Pillow (1.76× the country average). Demographically, the Willow audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Willow fans

Demographic split for Willow audience in United States
MetricValue
Female73.6%
Male26.4%
Average age38.9
Estimated audience size3,227,475

Audience persona

The typical Willow fan in United States is more female, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Willow in United States
RegionReachAffinity
California419,9171.18×
Texas261,6900.94×
New York177,6730.99×
Florida165,8010.76×
Pennsylvania99,5700.92×
Washington94,6131.46×
Illinois91,1640.85×
Ohio89,8950.9×
Georgia83,2780.84×
North Carolina81,2440.84×
Michigan77,9800.92×
New Jersey76,9230.94×
Arizona70,0741.06×
Virginia66,9390.85×
Massachusetts59,9630.94×
Indiana54,4700.92×
Tennessee52,4080.81×
Missouri49,1140.94×
Colorado48,2130.95×
Oregon46,8061.27×
Maryland44,4400.8×
Louisiana43,5801.05×
Minnesota40,1950.87×
Wisconsin39,3740.81×
South Carolina38,8130.8×
Oklahoma38,8121.08×
Alabama37,9670.84×
Kentucky34,5960.85×
Utah32,3071.12×
Connecticut27,8170.86×
Maine27,4692.38×
Nevada26,2840.84×
Kansas22,9920.9×
Arkansas22,8900.86×
Iowa22,8100.86×
Alaska22,1263.2×
Mississippi19,9860.75×
Idaho17,1641.06×
New Mexico15,5870.96×
Nebraska13,0750.81×
Vermont12,8722.27×
Hawaii12,6550.91×
West Virginia11,9310.79×
New Hampshire10,4190.82×
Montana8,7180.97×
Rhode Island7,1770.7×
Washington, District of Columbia6,9370.72×
Delaware6,1910.7×
South Dakota6,1490.82×
North Dakota5,0270.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willow audience
BrandAffinityCategory
Pillow1.76×Home & Garden
Cachorro1.51×Pets & Animals
English literature1.73×Literature
Barclays Center2.13×Sports
Buenavista (Madrid)1.51×Travel & Leisure
International University of Business Agriculture and Technology1.57×Business & Career
JC Whitney1.97×Shopping
The Finder (U.S. TV series)1.66×Movies & TV
Shannon Leto1.66×Movies & TV
Cadaqués2.83×Travel & Leisure
All You Need Is Love1.83×Music & Radio
Cadaqués2.37×Travel & Leisure
Free University of Berlin1.63×Business & Career
Mount Takao1.51×Travel & Leisure
Digital literacy1.53×Internet & Social Media
Mount Nemrut1.58×Travel & Leisure
J. B. Holmes2.11×Sports
Elizabeth Hoyt1.62×Literature
Cagnes-sur-Mer1.55×Travel & Leisure
Pisco Sour1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willow audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
DIY MentalityTHRILL1.31
Convenience OrientationPREMIUM1.31
Price SensitivityPREMIUM1.3
Community OrientationOPEN1.24
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Willow
CountryShare
United States23.9%
Mexico9.2%
United Kingdom7.8%

See Willow audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Willow have in United States?

Willow has an estimated audience of 3,227,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Willow fans?

73.6% of Willow fans are female, 26.4% are male, with an average age of 38.9 years.

Which brands do Willow fans like most?

Willow fans show strongest brand affinity for Pillow (1.76×), Cachorro (1.51×), and English literature (1.73×) over the country average.

Where do Willow fans live in United States?

Willow fans in United States are most concentrated in California (reach 419,917), Texas (reach 261,690), and New York (reach 177,673). These three regions account for the largest share of the active audience.

What other brands do Willow fans also like?

Beyond Willow itself, the audience over-indexes on Cachorro (1.51×), English literature (1.73×), Barclays Center (2.13×), and Buenavista (Madrid) (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.