Rascasse Audience Intelligence

Yeat Audience in United States

Yeat has an estimated audience of 1.4M people in United States.

#213among Singer-songwriter in United States
#3700among people in United States#2078in Music & Radio

The average Yeat fan in United States is 28.2 years old, more female, and lives primarily in California.

Its fans are 9.7 years younger than the group average of 37.9.

Women make up 68.7% of the fan base, 11.7 percentage points more than the group average.

Compared with the other 7792 objects in Singer-songwriter, Yeat fans stand out for their interest in Lil Uzi Vert, Teyana Taylor and ASAP Rocky.

Most fans live in California, Texas, Florida.

Top affinities include Lil Uzi Vert, Teyana Taylor, ASAP Rocky, with strongest over-indexing on Lil Uzi Vert (13.73× the country average).

Demographically, the Yeat audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

The typical Yeat fan in United States is more female, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lil Uzi Vert.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
68.7%♀
31.3% male
Age
28.2
average years
Country rank
#18914
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Yeat fans

68.7% are female, 31.3% are male, average age 28.2.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Yeat audience in United States
MetricValue
Female68.7%
Male31.3%
Average age28.2
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Yeat audience in United States
Age bracketShare%
16-2443%
25-3436%
35-4416%
45-544%
55+1%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Yeat audience comes from United States.

Worldwide audience distribution share by country for Yeat
CountryShare
United States53.4%
Germany6.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yeat fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.68×
02Georgia~70K1.56×
03North Carolina~60K1.33×
04Texas~100K1.29×
05Virginia~50K1.28×
06California~200K1.25×
07Maryland~30K1.25×
08Florida~100K1.18×
09New York~100K1.18×
10Louisiana~20K1.17×
11Illinois~60K1.16×
12New Jersey~40K1.14×
13Connecticut~20K1.14×
14Nevada~20K1.14×
15Massachusetts~30K1.13×
16South Carolina~30K1.13×
17Arizona~30K1.12×
18Alabama~20K1.11×
19Washington~30K1.09×
20Delaware~4K1.06×
21Tennessee~30K1.05×
22Pennsylvania~50K1.03×
23Ohio~50K1.03×
24Indiana~30K1.02×
25Michigan~40K1.01×
26Rhode Island~4K1.01×
27Washington, District of Columbia~3K1.01×
28Minnesota~20K1.00×
29Missouri~20K0.98×
30Kentucky~20K0.98×
31Arkansas~10K0.97×
32Mississippi~10K0.96×
33Oklahoma~20K0.95×
34New Hampshire~5K0.91×
35Wisconsin~20K0.88×
36West Virginia~6K0.86×
37North Dakota~3K0.83×
38Alaska~2K0.83×
39Kansas~10K0.82×
40New Mexico~7K0.82×
41Nebraska~7K0.82×
42Maine~4K0.80×
43Colorado~20K0.79×
44Utah~10K0.79×
45Iowa~10K0.79×
46South Dakota~3K0.79×
47Hawaii~5K0.78×
48Idaho~6K0.77×
49Vermont~2K0.77×
50Montana~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Yeat, United States
0.74×1.00×1.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yeat audience vs. the country average
#·InterestCategoryAffinity×
01Lil Uzi VertMusic & Radio13.73×
02Teyana TaylorMovies & TV7.78×
03ASAP RockyMusic & Radio7.60×
04PumaFashion & Accessoires6.23×
05Premier LeagueSports6.11×
06Nicki MinajMusic & Radio5.17×
07DrakeMusic & Radio4.95×
08CarharttFashion & Accessoires4.53×
09UEFA Champions LeagueSports3.92×
10Millie Bobby BrownMovies & TV3.66×
11Gangsta rapMusic & Radio3.34×
12LeBron JamesSports3.26×
13StreetwearFashion & Accessoires3.14×
14NikeFashion & Accessoires2.95×
15Los Angeles LakersSports2.67×
16SpotifyInternet & Social Media2.35×
17SupermanMovies & TV2.04×
18Do it yourself (DIY)Home & Garden1.91×
19FIFA World CupSports1.74×
20YouTubeMovies & TV1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yeat audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yeat audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.93×
Pet OwnershipJOY1.76×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yeat audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.29×
TraditionCONSERVATISM0.39×
Community OrientationOPEN0.43×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

See Yeat audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yeat over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/yeat-10028766” · Methodology