Yeat Audience in United States
Yeat has an estimated audience of 1,413,476 people in United States. 52.7% are female, 47.3% are male, average age 26.4. Top brand affinities: Combat sport, Home construction, Biblical inspiration, Bank account, Consequence (rapper).
Top brand affinities include Combat sport, Home construction, Biblical inspiration, with strongest over-indexing on Combat sport (3.62× the country average). Demographically, the Yeat audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Yeat fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 26.4 |
| Estimated audience size | 1,413,476 |
Audience persona
The typical Yeat fan in United States is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.62× | Sports |
| Home construction | 1.63× | Home & Garden |
| Biblical inspiration | 8× | Politics & Society |
| Bank account | 1.86× | Business & Career |
| Consequence (rapper) | 4.82× | Music & Radio |
| Ellen Burstyn | 6.51× | Movies & TV |
| Graham Greene | 4.36× | Literature |
| Sub Zero (Official) | 6.95× | Literature |
| Nick Jr. (Australia) | 6.22× | Kids & Family |
| Racing | 1.74× | Cars & Mobility |
| Notre Dame Fighting Irish football | 2.59× | Sports |
| Acoustic music | 2.24× | Music & Radio |
| Graham Greene (actor) | 2.9× | |
| Ken Griffey Jr. | 3.47× | Sports |
| Wizards of Waverly Place | 2.79× | Movies & TV |
| Finding Your Roots | 4.69× | Movies & TV |
| Thom Browne | 3.88× | Fashion & Accessoires |
| Chili con carne | 3.2× | Food & Beverages |
| Overtone | 3.74× | Beauty & Wellness |
| Warren Zevon | 3.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| Luxury Orientation | PREMIUM | 1.77 |
| Risk Appetite | THRILL | 1.75 |
| Mindfulness | BALANCE | 1.55 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| Germany | 5.7% |
| Canada | 5.6% |
See Yeat audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.