Yorktown, Virginia Audience in United States

Yorktown, Virginia logo

Yorktown, Virginia has an estimated audience of 620,268 people in United States. 55.4% are female, 44.6% are male, average age 48.5. Top regions: Virginia, Texas, Illinois. Top brand affinities: Google Analytics, nbc chicago, Jonathan Davis, Food quality, Assisi.

The average Yorktown, Virginia fan in United States is 48.5 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, Illinois. Top brand affinities include Google Analytics, nbc chicago, Jonathan Davis, with strongest over-indexing on Google Analytics (1.79× the country average). Demographically, the Yorktown, Virginia audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Yorktown, Virginia fans

Demographic split for Yorktown, Virginia audience in United States
MetricValue
Female55.4%
Male44.6%
Average age48.5
Estimated audience size620,268

Audience persona

The typical Yorktown, Virginia fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Yorktown, Virginia in United States
RegionReachAffinity
Virginia150,9549.99×
Texas70,1401.32×
Illinois60,5342.93×
New York59,4001.71×
California37,2480.55×
Indiana29,1032.57×
Florida23,7760.57×
North Carolina21,7661.17×
Pennsylvania20,1910.97×
South Carolina18,1231.94×
Maryland16,5261.55×
Georgia15,9110.83×
Ohio15,5990.82×
New Jersey12,0550.76×
Tennessee10,4740.84×
Michigan8,6420.53×
Massachusetts7,8870.65×
Washington7,1570.58×
Connecticut6,3041.01×
Arizona5,8780.46×
Missouri5,7660.58×
Colorado5,5900.57×
Alabama5,2970.61×
Kentucky5,2230.67×
Oklahoma4,7180.68×
Minnesota4,7110.53×
Wisconsin4,5950.49×
Louisiana4,2680.53×
Washington, District of Columbia4,0672.18×
Utah3,4570.62×
Oregon3,1140.44×
West Virginia2,9021×
Iowa2,8250.55×
Arkansas2,7570.54×
Kansas2,7170.56×
Nevada2,6900.45×
Mississippi2,3270.46×
Idaho1,6630.53×
Rhode Island1,6240.82×
Hawaii1,3770.52×
Nebraska1,3560.44×
New Hampshire1,3520.55×
Maine1,3370.6×
Delaware1,2830.75×
New Mexico1,2050.39×
North Dakota1,0370.81×
Montana8880.52×
Alaska6790.51×
South Dakota6190.43×
Vermont6110.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yorktown, Virginia audience
BrandAffinityCategory
Google Analytics1.79×Internet & Social Media
nbc chicago1.56×Movies & TV
Jonathan Davis2.54×Music & Radio
Food quality1.56×Food & Beverages
Assisi1.66×Travel & Leisure
Cachaça1.92×Food & Beverages
Jbc2×Kids & Family
Lacey Turner2.32×Movies & TV
The Joseph Smith Papers1.63×Literature
Cacciucco1.78×Food & Beverages
Cacciucco1.52×Food & Beverages
Ponte Milvio1.9×Travel & Leisure
JCLU Forever1.73×Fashion & Accessoires
bysTaXx1.5×Internet & Social Media
Jbeil District1.52×
FC Dinamo II București1.51×Sports
FC Dinamo II București1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yorktown, Virginia audience
TraitClusterScore
Community OrientationOPEN1.22
Family OrientationCONSERVATISM1.18
TraditionCONSERVATISM1.15
DIY MentalityTHRILL1.14
IndividualismJOY1.1
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Yorktown, Virginia
CountryShare
United States97.3%
Germany1.8%
Australia0.9%

See Yorktown, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Yorktown, Virginia have in United States?

Yorktown, Virginia has an estimated audience of 620,268 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Yorktown, Virginia fans?

55.4% of Yorktown, Virginia fans are female, 44.6% are male, with an average age of 48.5 years.

Which brands do Yorktown, Virginia fans like most?

Yorktown, Virginia fans show strongest brand affinity for Google Analytics (1.79×), nbc chicago (1.56×), and Jonathan Davis (2.54×) over the country average.

Where do Yorktown, Virginia fans live in United States?

Yorktown, Virginia fans in United States are most concentrated in Virginia (reach 150,954), Texas (reach 70,140), and Illinois (reach 60,534). These three regions account for the largest share of the active audience.

What other brands do Yorktown, Virginia fans also like?

Beyond Yorktown, Virginia itself, the audience over-indexes on nbc chicago (1.56×), Jonathan Davis (2.54×), Food quality (1.56×), and Assisi (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yorktown, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.