A data profile of the people who buy, follow and care about Power (social and political) in South Africa — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 929,696 people in South Africa.
Power (social and political) has an estimated audience of 929,696 people in South Africa. Top brand affinities: Innovation, Activism, Sustainable energy, Zoo, Hostel.
Top brand affinities include Innovation, Activism, Sustainable energy, with strongest over-indexing on Innovation (1.53× the country average).
The typical Power (social and political) fan in South Africa shows strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Power (social and political) profile in South Africa.
| Metric | Value |
|---|---|
| Estimated audience size | 929,696 |
of the worldwide Power (social and political) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.22× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 1.80× | ||
| 03 | Tom Hardy | Movies & TV | 1.80× | ||
| 04 | Singapore Airlines | Travel & Leisure | 1.75× | ||
| 05 | Massive open online course | Business & Career | 1.72× | ||
| 06 | Hostel | Travel & Leisure | 1.71× | ||
| 07 | Buddhism | Health | 1.70× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.69× | ||
| 09 | Phil Collins | Music & Radio | 1.63× | ||
| 10 | Mission: Impossible | Movies & TV | 1.63× | ||
| 11 | Zoo | Kids & Family | 1.59× | ||
| 12 | Sustainable energy | Home & Garden | 1.56× | ||
| 13 | Lufthansa | Travel & Leisure | 1.56× | ||
| 14 | Biotechnology | Business & Career | 1.55× | ||
| 15 | Activism | Politics & Society | 1.54× | ||
| 16 | Air France | Travel & Leisure | 1.54× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Commuting | Cars & Mobility | 1.53× | ||
| 19 | Garden centre | Home & Garden | 1.52× | ||
| 20 | Hinduism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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