A data profile of the people who buy, follow and care about Power (social and political) in Australia — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 2,230,571 people in Australia.
Power (social and political) has an estimated audience of 2,230,571 people in Australia. Top brand affinities: Aldi, Wikipedia, Real property, Innovation, Pizza.
Top brand affinities include Aldi, Wikipedia, Real property, with strongest over-indexing on Aldi (1.69× the country average).
The typical Power (social and political) fan in Australia shows strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Power (social and political) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,230,571 |
of the worldwide Power (social and political) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.69× | ||
| 02 | Liam Neeson | Movies & TV | 2.69× | ||
| 03 | Olivia Colman | Movies & TV | 2.69× | ||
| 04 | Brendan Fraser | Movies & TV | 2.63× | ||
| 05 | Wikipedia | Internet & Social Media | 2.16× | ||
| 06 | Richard Marx | Music & Radio | 1.98× | ||
| 07 | Traditional medicine | Health | 1.88× | ||
| 08 | Rome | Travel & Leisure | 1.82× | ||
| 09 | Blanket | Home & Garden | 1.78× | ||
| 10 | Microwave oven | Home & Garden | 1.75× | ||
| 11 | Innovation | Business & Career | 1.74× | ||
| 12 | TK Maxx | Shopping | 1.72× | ||
| 13 | Aldi | Shopping | 1.69× | ||
| 14 | Nicole Kidman | Movies & TV | 1.65× | ||
| 15 | Sustainable energy | Home & Garden | 1.64× | ||
| 16 | Window blind | Home & Garden | 1.61× | ||
| 17 | Real property | Home & Garden | 1.60× | ||
| 18 | Pizza | Food & Beverages | 1.58× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 20 | Alternative medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.49× | |
| Individualism | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.79× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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