A data profile of the people who buy, follow and care about Sales in South Africa — modelled from more than twelve digital signal sources. Sales has an estimated audience of 964,109 people in South Africa.
Sales has an estimated audience of 964,109 people in South Africa. 53.2% are female, 46.8% are male, average age 37.6.
Demographically, the Sales audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The key figures that characterise the Sales profile in South Africa.
53.2% are female, 46.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.6 |
| Estimated audience size | 964,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Sales audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.06× | |
| Pet Ownership | JOY | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Extroversion | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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