A data profile of the people who buy, follow and care about Sales in United Kingdom — modelled from more than twelve digital signal sources. Sales has an estimated audience of 5,544,631 people in United Kingdom.
The average Sales fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (1.7× the country average).
Demographically, the Sales audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sales fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Sales profile in United Kingdom.
57.4% are female, 42.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.7 |
| Estimated audience size | 5,544,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Sales audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
Where the Sales audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 2.33× | |
| 02 | Wales | ~600K | 1.99× | |
| 03 | Northern Ireland | ~300K | 1.60× | |
| 04 | Scotland | ~800K | 1.52× | |
| 05 | North East | ~100K | 0.51× | |
| 06 | North West | ~300K | 0.48× | |
| 07 | South West | ~200K | 0.47× | |
| 08 | East Midlands | ~200K | 0.45× | |
| 09 | Yorkshire and the Humber | ~100K | 0.28× | |
| 10 | East of England | ~100K | 0.25× | |
| 11 | West Midlands | ~60K | 0.24× | |
| 12 | South East | ~200K | 0.22× |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 1.85× | ||
| 02 | Esso | Cars & Mobility | 1.84× | ||
| 03 | Hot tub | Home & Garden | 1.82× | ||
| 04 | Refrigerator | Home & Garden | 1.78× | ||
| 05 | William Hill (bookmaker) | Games | 1.74× | ||
| 06 | Garden furniture | Home & Garden | 1.73× | ||
| 07 | Cider | Food & Beverages | 1.73× | ||
| 08 | Mother's Day | Kids & Family | 1.72× | ||
| 09 | Betfair | Games | 1.71× | ||
| 10 | Hobby | Home & Garden | 1.70× | ||
| 11 | Wikipedia | Internet & Social Media | 1.70× | ||
| 12 | Public transport | Cars & Mobility | 1.70× | ||
| 13 | Internet & Social Media | 1.66× | |||
| 14 | Distilled beverage | Food & Beverages | 1.64× | ||
| 15 | Satire | Literature | 1.62× | ||
| 16 | Mobile home | Cars & Mobility | 1.59× | ||
| 17 | Volunteering | Politics & Society | 1.55× | ||
| 18 | Innovation | Business & Career | 1.52× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Grilling | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 0.97× |
Sales has an estimated audience of 5,544,631 people in United Kingdom, concentrated in England and Scotland.
57.4% of Sales fans are female, 42.6% are male, with an average age of 43.7 years.
Sales fans show strongest brand affinity for Hobby (1.7×), Kitchen (1.51×), and Distilled beverage (1.64×) over the country average.
Sales fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~800K), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sales itself, the audience over-indexes on Kitchen (1.51×), Distilled beverage (1.64×), William Hill (bookmaker) (1.74×), and WhatsApp (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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