Sales Audience in United States

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Sales has an estimated audience of 24,742,966 people in United States. 53.9% are female, 46.1% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Historic site, Wok.

The average Sales fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (15.38× the country average). Demographically, the Sales audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Sales fans

Demographic split for Sales audience in United States
MetricValue
Female53.9%
Male46.1%
Average age41.7
Estimated audience size24,742,966

Audience persona

The typical Sales fan in United States is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sales in United States
RegionReachAffinity
California3,248,9871.19×
Texas2,526,5151.19×
Florida1,946,7051.16×
New York1,787,0141.29×
Illinois916,3671.11×
Georgia907,0821.19×
North Carolina808,9831.09×
Pennsylvania807,0320.97×
Ohio744,5040.98×
New Jersey682,8091.09×
Virginia667,0841.11×
Michigan651,0961.01×
Massachusetts578,3471.19×
Arizona566,5831.12×
Tennessee566,4601.14×
Washington490,3470.99×
Indiana469,0321.04×
Missouri423,2071.06×
Alabama419,0031.21×
South Carolina407,5541.09×
Maryland377,5680.89×
Colorado368,2840.94×
Kentucky365,4591.18×
Louisiana350,1451.1×
Wisconsin308,4960.83×
Oregon302,7191.07×
Minnesota300,6880.85×
Oklahoma299,4611.09×
Connecticut249,0801×
Arkansas236,1011.16×
Mississippi234,7291.15×
Iowa217,8291.07×
Nevada212,6810.89×
Utah194,8820.88×
Kansas194,6611×
West Virginia154,8211.34×
Nebraska101,9250.82×
Idaho101,4600.82×
New Mexico97,4300.79×
New Hampshire92,5340.95×
Hawaii89,7540.84×
Maine74,6100.84×
Washington, District of Columbia74,0471×
Rhode Island72,6000.92×
Delaware58,6900.86×
Montana56,0160.82×
South Dakota45,4060.79×
Alaska39,6220.75×
North Dakota36,3660.72×
Vermont33,0850.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sales audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan19.1×Politics & Society
Fairy godmother16.03×Literature
Historic site9.06×Arts & Culture
Wok12.7×Food & Beverages
Hipster18.25×Politics & Society
Grinch7.62×Movies & TV
Google Home12.02×Technology & Electronics
Hibachi13.35×Food & Beverages
Mathcore12.62×Music & Radio
headspace14.6×Health
Vocal harmony6.62×Music & Radio
Cherish (group)15.7×Music & Radio
Elsword23.18×Games
Grace Slick12.22×Music & Radio
No Escape (1994 film)15.13×Movies & TV
El Paso County, Colorado17.23×Travel & Leisure
Harlow15.35×Travel & Leisure
Israel2.65×Travel & Leisure
La Jolla11.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sales audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
Price SensitivityPREMIUM1.29
DIY MentalityTHRILL1.26
SustainabilityBALANCE1.2
IndulgenceJOY1.13
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Sales
CountryShare
United States19.2%
United Kingdom4.3%
Japan3.9%

See Sales audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Sales have in United States?

Sales has an estimated audience of 24,742,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Sales fans?

53.9% of Sales fans are female, 46.1% are male, with an average age of 41.7 years.

Which brands do Sales fans like most?

Sales fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (19.1×), and Fairy godmother (16.03×) over the country average.

Where do Sales fans live in United States?

Sales fans in United States are most concentrated in California (reach 3,248,987), Texas (reach 2,526,515), and Florida (reach 1,946,705). These three regions account for the largest share of the active audience.

What other brands do Sales fans also like?

Beyond Sales itself, the audience over-indexes on Governor of Michigan (19.1×), Fairy godmother (16.03×), Historic site (9.06×), and Wok (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.