Rascasse Audience Intelligence

Sales Audience in United States

A data profile of the people who buy, follow and care about Sales in United States — modelled from more than twelve digital signal sources. Sales has an estimated audience of 24,742,966 people in United States.

#57among Lifestyle cluster in United States#847among Topic in United States#144in Business & Career

The average Sales fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University, Drawing, Lodging, with strongest over-indexing on University (1.5× the country average).

Demographically, the Sales audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sales fan in United States is balanced, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for University.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sales profile in United States.

Audience size
24.7M
in United States
Gender
53.9%♀
46.1% male
Age
41.7
average years
Country rank
#1246
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sales fans

53.9% are female, 46.1% are male, average age 41.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Sales audience in United States
MetricValue
Female53.9%
Male46.1%
Average age41.7
Estimated audience size24,742,966
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Sales audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Sales audience comes from United States.

Worldwide audience distribution share by country for Sales
CountryShare
United States19.2%
United Kingdom4.3%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sales audience in United States is strongest.

Fig. 05

Top regions by affinity

Sales fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.30×
02New York~2M1.27×
03Alabama~400K1.22×
04Mississippi~200K1.21×
05Texas~2.5M1.18×
06Massachusetts~600K1.18×
07California~3M1.17×
08Kentucky~400K1.17×
09Arkansas~200K1.17×
10Georgia~900K1.16×
11Florida~2M1.13×
12Tennessee~600K1.12×
13Louisiana~400K1.11×
14Illinois~900K1.10×
15Virginia~700K1.10×
16Arizona~600K1.09×
17New Jersey~700K1.08×
18South Carolina~400K1.07×
19Oregon~300K1.07×
20North Carolina~800K1.06×
21Oklahoma~300K1.05×
22Missouri~400K1.03×
23Ohio~800K1.01×
24Connecticut~300K1.01×
25Washington, District of Columbia~80K1.01×
26Indiana~400K0.99×
27Iowa~200K0.99×
28Pennsylvania~800K0.98×
29Kansas~200K0.98×
30Michigan~600K0.97×
31New Hampshire~90K0.96×
32Rhode Island~80K0.96×
33Washington~500K0.95×
34Colorado~400K0.93×
35Delaware~60K0.93×
36Utah~200K0.92×
37Maryland~400K0.91×
38Nevada~200K0.90×
39Minnesota~300K0.86×
40Idaho~100K0.85×
41Nebraska~100K0.85×
42Hawaii~90K0.85×
43Maine~80K0.85×
44South Dakota~50K0.85×
45Alaska~40K0.84×
46Wisconsin~300K0.82×
47New Mexico~100K0.82×
48Montana~60K0.81×
49Vermont~40K0.81×
50North Dakota~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Sales, United States
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sales audience
#·InterestCategoryAffinity×
01Social media marketingBusiness & Career1.70×
02Risk managementBusiness & Career1.63×
03Political scienceBusiness & Career1.63×
04LodgingTravel & Leisure1.61×
05DoughFood & Beverages1.61×
06FedExBusiness & Career1.58×
07InnovationBusiness & Career1.58×
08Solar energyHome & Garden1.58×
09Discount TireShopping1.58×
10Rail transportTravel & Leisure1.58×
11Career developmentBusiness & Career1.58×
12Vehicle insuranceCars & Mobility1.57×
13Renewable energyBusiness & Career1.57×
14FundraisingBusiness & Career1.56×
15Internet celebrityInternet & Social Media1.54×
16FacialBeauty & Wellness1.53×
17DrawingHome & Garden1.52×
18United Parcel ServiceBusiness & Career1.51×
19MeteorologyHome & Garden1.51×
20UniversityBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sales audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.31×
Career OrientationPOWER1.30×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sales audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
Healthy LifestyleBALANCE0.98×
TravellingTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sales have in United States?

Sales has an estimated audience of 24,742,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sales fans?

53.9% of Sales fans are female, 46.1% are male, with an average age of 41.7 years.

03

Which brands do Sales fans like most?

Sales fans show strongest brand affinity for University (1.5×), Drawing (1.52×), and Lodging (1.61×) over the country average.

04

Where do Sales fans live in United States?

Sales fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sales fans also like?

Beyond Sales itself, the audience over-indexes on Drawing (1.52×), Lodging (1.61×), United Parcel Service (1.51×), and FedEx (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Sales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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