Sales Audience in Germany
A data profile of the people who buy, follow and care about Sales in Germany — modelled from more than twelve digital signal sources. Sales has an estimated audience of 3,457,196 people in Germany.
The average Sales fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.58× the country average).
Demographically, the Sales audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sales fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Sales profile in Germany.
Search interest · 12-month trend
Demographics of Sales fans
53.1% are female, 46.9% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 3,457,196 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sales audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
Geography
Where the Sales audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~50K | 1.75× | |
| 02 | Nordrhein-Westfalen | ~900K | 1.21× | |
| 03 | Hessen | ~300K | 1.19× | |
| 04 | Berlin | ~200K | 1.19× | |
| 05 | Baden-Württemberg | ~500K | 1.04× | |
| 06 | Hamburg | ~80K | 1.03× | |
| 07 | Rheinland-Pfalz | ~200K | 1.00× | |
| 08 | Bayern | ~500K | 0.99× | |
| 09 | Niedersachsen | ~300K | 0.97× | |
| 10 | Saarland | ~40K | 0.89× | |
| 11 | Schleswig-Holstein | ~100K | 0.87× | |
| 12 | Sachsen-Anhalt | ~80K | 0.86× | |
| 13 | Thüringen | ~70K | 0.83× | |
| 14 | Brandenburg | ~90K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~50K | 0.79× | |
| 16 | Sachsen | ~100K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sales audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sözcü | News | 3.21× | ||
| 02 | Vacations | Travel & Leisure | 2.66× | ||
| 03 | Nature | Home & Garden | 2.58× | ||
| 04 | Sixt | Cars & Mobility | 2.44× | ||
| 05 | Technology & Electronics | 2.29× | |||
| 06 | Lodging | Travel & Leisure | 2.27× | ||
| 07 | Family | Kids & Family | 2.24× | ||
| 08 | Biology | Health | 2.20× | ||
| 09 | Swimsuit | Fashion & Accessoires | 2.17× | ||
| 10 | Walking | Sports | 1.97× | ||
| 11 | Crochet | Home & Garden | 1.94× | ||
| 12 | German language | Politics & Society | 1.73× | ||
| 13 | Germany | Travel & Leisure | 1.72× | ||
| 14 | Wikipedia | Internet & Social Media | 1.69× | ||
| 15 | Trousers | Fashion & Accessoires | 1.67× | ||
| 16 | Drawing | Home & Garden | 1.65× | ||
| 17 | Stuttgart | Travel & Leisure | 1.63× | ||
| 18 | Düsseldorf | Travel & Leisure | 1.60× | ||
| 19 | Self care | Health | 1.59× | ||
| 20 | Kitchen | Home & Garden | 1.54× |
Personality of the Sales audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.92× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Frequently asked questions
How many fans does Sales have in Germany?
Sales has an estimated audience of 3,457,196 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sales fans?
53.1% of Sales fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Sales fans like most?
Sales fans show strongest brand affinity for Nature (2.58×), Family (2.24×), and Germany (1.72×) over the country average.
Where do Sales fans live in Germany?
Sales fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Sales fans also like?
Beyond Sales itself, the audience over-indexes on Family (2.24×), Germany (1.72×), Vacations (2.66×), and Email (2.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sales audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.