Sales Audience in Germany
Sales has an estimated audience of 3,457,196 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nathan Fillion, Bryan Adams, Austrian Airlines, Vegeta, Congstar.
The average Sales fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nathan Fillion, Bryan Adams, Austrian Airlines, with strongest over-indexing on Nathan Fillion (22.82× the country average). Demographically, the Sales audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sales fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 3,457,196 |
Audience persona
The typical Sales fan in Germany is balanced, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 931,934 | 1.23× |
| Bayern | 552,023 | 0.99× |
| Baden-Württemberg | 493,498 | 1.05× |
| Hessen | 327,714 | 1.24× |
| Niedersachsen | 324,862 | 0.97× |
| Berlin | 193,046 | 1.25× |
| Rheinland-Pfalz | 171,299 | 0.99× |
| Sachsen | 121,910 | 0.72× |
| Schleswig-Holstein | 103,302 | 0.83× |
| Hamburg | 81,379 | 1.04× |
| Brandenburg | 80,809 | 0.75× |
| Thüringen | 68,062 | 0.77× |
| Sachsen-Anhalt | 66,162 | 0.74× |
| Bremen | 55,615 | 1.88× |
| Mecklenburg-Vorpommern | 47,463 | 0.72× |
| Saarland | 35,221 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 22.82× | Movies & TV |
| Bryan Adams | 20.21× | Music & Radio |
| Austrian Airlines | 20.73× | Travel & Leisure |
| Vegeta | 22.44× | Games |
| Congstar | 8.4× | Technology & Electronics |
| Pur (band) | 21.99× | Music & Radio |
| Dirk Nowitzki | 20.95× | Sports |
| Yann Sommer | 21.06× | Sports |
| Jan Josef Liefers | 9.4× | Movies & TV |
| Terence Hill | 8.12× | Movies & TV |
| Joel Kinnaman | 22.95× | Movies & TV |
| Microsoft Edge | 22.97× | Technology & Electronics |
| Apple Store | 8.15× | Shopping |
| Karoline Herfurth | 9.4× | Movies & TV |
| Falling in Reverse | 19.94× | Music & Radio |
| limango | 8.42× | Shopping |
| tom waits | 22.97× | Movies & TV |
| Panama Jack | 21.53× | Fashion & Accessoires |
| The Voice Kids | 9.75× | Movies & TV |
| ICloud | 5.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.16 |
| DIY Mentality | THRILL | 1.15 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
See Sales audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sales have in Germany?
Sales has an estimated audience of 3,457,196 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sales fans?
53.1% of Sales fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Sales fans like most?
Sales fans show strongest brand affinity for Nathan Fillion (22.82×), Bryan Adams (20.21×), and Austrian Airlines (20.73×) over the country average.
Where do Sales fans live in Germany?
Sales fans in Germany are most concentrated in Nordrhein-Westfalen (reach 931,934), Bayern (reach 552,023), and Baden-Württemberg (reach 493,498). These three regions account for the largest share of the active audience.
What other brands do Sales fans also like?
Beyond Sales itself, the audience over-indexes on Bryan Adams (20.21×), Austrian Airlines (20.73×), Vegeta (22.44×), and Congstar (8.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.