A data profile of the people who buy, follow and care about Sales in Brazil — modelled from more than twelve digital signal sources. Sales has an estimated audience of 4,126,222 people in Brazil.
Sales has an estimated audience of 4,126,222 people in Brazil. 59.9% are female, 40.1% are male, average age 40.7. Top brand affinities: MSN, Coritiba Foot Ball Club, Dafiti, Hairstyle, Lodging.
Top brand affinities include MSN, Coritiba Foot Ball Club, Dafiti, with strongest over-indexing on MSN (1.59× the country average).
Demographically, the Sales audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Sales fan in Brazil is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
The key figures that characterise the Sales profile in Brazil.
59.9% are female, 40.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.7 |
| Estimated audience size | 4,126,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sales audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas decoration | Home & Garden | 1.98× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 1.92× | ||
| 03 | Futon | Home & Garden | 1.68× | ||
| 04 | Daiso | Fashion & Accessoires | 1.64× | ||
| 05 | MSN | News | 1.59× | ||
| 06 | Dafiti | Fashion & Accessoires | 1.59× | ||
| 07 | Farfetch | Shopping | 1.59× | ||
| 08 | Lodging | Travel & Leisure | 1.58× | ||
| 09 | Yakult | Food & Beverages | 1.58× | ||
| 10 | Stainless steel | Home & Garden | 1.57× | ||
| 11 | Island | Travel & Leisure | 1.56× | ||
| 12 | Masonry | Home & Garden | 1.55× | ||
| 13 | Churrascaria | Food & Beverages | 1.54× | ||
| 14 | Sodimac | Home & Garden | 1.54× | ||
| 15 | OQVestir | Shopping | 1.54× | ||
| 16 | Intimissimi | Fashion & Accessoires | 1.53× | ||
| 17 | Playground | Kids & Family | 1.52× | ||
| 18 | Coritiba Foot Ball Club | Sports | 1.51× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Yahoo! | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| DIY Mentality | THRILL | 1.20× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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