A data profile of the people who buy, follow and care about Sales in Spain — modelled from more than twelve digital signal sources. Sales has an estimated audience of 3,385,649 people in Spain.
Sales has an estimated audience of 3,385,649 people in Spain. 56.1% are female, 43.9% are male, average age 45.6. Top brand affinities: Hair conditioner, IBEX 35, Local food, Caixabank, Bankinter.
Top brand affinities include Hair conditioner, IBEX 35, Local food, with strongest over-indexing on Hair conditioner (3.49× the country average).
Demographically, the Sales audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Sales fan in Spain is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Sales profile in Spain.
56.1% are female, 43.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.6 |
| Estimated audience size | 3,385,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Sales audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.49× | ||
| 02 | Hoodie | Fashion & Accessoires | 2.19× | ||
| 03 | Livemusic | Music & Radio | 2.09× | ||
| 04 | Anthropology | Business & Career | 2.04× | ||
| 05 | Local food | Food & Beverages | 2.03× | ||
| 06 | Innovation | Business & Career | 1.83× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.83× | ||
| 08 | IBEX 35 | Business & Career | 1.74× | ||
| 09 | Instant messaging | Internet & Social Media | 1.68× | ||
| 10 | Lodging | Travel & Leisure | 1.68× | ||
| 11 | MSN | News | 1.65× | ||
| 12 | Caixabank | Business & Career | 1.63× | ||
| 13 | Crossword | Games | 1.63× | ||
| 14 | Superman | Movies & TV | 1.61× | ||
| 15 | Podcast | Music & Radio | 1.60× | ||
| 16 | Bankinter | Business & Career | 1.58× | ||
| 17 | Hat | Fashion & Accessoires | 1.56× | ||
| 18 | Julio Iglesias | Music & Radio | 1.55× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.51× | ||
| 20 | Uniqlo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.21× | |
| Risk Appetite | THRILL | 1.19× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Tradition | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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