A data profile of the people who buy, follow and care about Sales in India — modelled from more than twelve digital signal sources. Sales has an estimated audience of 4,666,146 people in India.
Sales has an estimated audience of 4,666,146 people in India. 26.5% are female, 73.5% are male, average age 31.7. Top brand affinities: Instant messaging, Family, Social media marketing, Automobiles, Psychology.
Top brand affinities include Instant messaging, Family, Social media marketing, with strongest over-indexing on Instant messaging (1.81× the country average).
Demographically, the Sales audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Sales fan in India is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Sales profile in India.
26.5% are female, 73.5% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 31.7 |
| Estimated audience size | 4,666,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Sales audience comes from India.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 2.42× | ||
| 02 | Search engine optimization | Business & Career | 2.18× | ||
| 03 | Pizza | Food & Beverages | 2.04× | ||
| 04 | Volunteering | Politics & Society | 1.95× | ||
| 05 | Cabinetry | Home & Garden | 1.87× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 07 | Instant messaging | Internet & Social Media | 1.81× | ||
| 08 | Young's | Food & Beverages | 1.81× | ||
| 09 | Desserts | Food & Beverages | 1.75× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 11 | Drawing | Home & Garden | 1.72× | ||
| 12 | Spas | Beauty & Wellness | 1.69× | ||
| 13 | Toys | Games | 1.68× | ||
| 14 | Wikipedia | Internet & Social Media | 1.62× | ||
| 15 | Bars | Travel & Leisure | 1.60× | ||
| 16 | Refrigerator | Home & Garden | 1.59× | ||
| 17 | Family | Kids & Family | 1.57× | ||
| 18 | Apartment | Business & Career | 1.52× | ||
| 19 | Automobiles | Cars & Mobility | 1.51× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Career Orientation | POWER | 1.26× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Spirituality | BALANCE | 0.94× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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