A data profile of the people who buy, follow and care about Sales in France — modelled from more than twelve digital signal sources. Sales has an estimated audience of 2,951,298 people in France.
The average Sales fan in France is 43.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include EBay, Midi Libre, Permanent residency, with strongest over-indexing on EBay (1.96× the country average).
Demographically, the Sales audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sales fan in France is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for EBay.
The key figures that characterise the Sales profile in France.
55.5% are female, 44.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.6 |
| Estimated audience size | 2,951,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Sales audience comes from France.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
Where the Sales audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.50× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.47× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.03× | |
| 05 | Occitanie | ~300K | 1.02× | |
| 06 | Grand Est | ~200K | 1.02× | |
| 07 | Pays de la Loire | ~200K | 0.96× | |
| 08 | Normandy | ~100K | 0.93× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.87× | |
| 10 | Hauts-de-France | ~200K | 0.86× | |
| 11 | Centre-Val de Loire | ~90K | 0.84× | |
| 12 | Brittany | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.82× |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 07 | Dentistry | Business & Career | 3.00× | ||
| 08 | WIND (Italy) | Technology & Electronics | 3.00× | ||
| 09 | Lunch | Food & Beverages | 2.51× | ||
| 10 | Midi Libre | News | 2.28× | ||
| 11 | EBay | Shopping | 1.96× | ||
| 12 | Breaking news | Movies & TV | 1.96× | ||
| 13 | Web application | Technology & Electronics | 1.74× | ||
| 14 | Ryanair | Travel & Leisure | 1.66× | ||
| 15 | Anthropology | Business & Career | 1.61× | ||
| 16 | Kitchen | Home & Garden | 1.59× | ||
| 17 | Milk | Food & Beverages | 1.59× | ||
| 18 | Financial services | Business & Career | 1.57× | ||
| 19 | Corse Matin | News | 1.55× | ||
| 20 | Apartment | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.74× | |
| Indulgence | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.95× | |
| DIY Mentality | THRILL | 0.98× |
Sales has an estimated audience of 2,951,298 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.5% of Sales fans are female, 44.5% are male, with an average age of 43.6 years.
Sales fans show strongest brand affinity for EBay (1.96×), Midi Libre (2.28×), and Permanent residency (3×) over the country average.
Sales fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sales itself, the audience over-indexes on Midi Libre (2.28×), Permanent residency (3×), Ryanair (1.66×), and Kitchen (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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