A data profile of the people who buy, follow and care about Sales in Poland — modelled from more than twelve digital signal sources. Sales has an estimated audience of 1,608,425 people in Poland.
Sales has an estimated audience of 1,608,425 people in Poland. 58.5% are female, 41.5% are male, average age 41.2. Top brand affinities: Cyfrowy Polsat, Bedroom furniture, Sustainable energy, Malt whisky, Hong Kong.
Top brand affinities include Cyfrowy Polsat, Bedroom furniture, Sustainable energy, with strongest over-indexing on Cyfrowy Polsat (1.5× the country average).
Demographically, the Sales audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Sales fan in Poland is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Cyfrowy Polsat.
The key figures that characterise the Sales profile in Poland.
58.5% are female, 41.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.2 |
| Estimated audience size | 1,608,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sales audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 4.3% |
| Japan | 3.9% |
The strongest cross-interests of the Sales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.37× | ||
| 02 | Life insurance | Business & Career | 2.37× | ||
| 03 | Hong Kong | Travel & Leisure | 2.18× | ||
| 04 | Data science | Business & Career | 2.17× | ||
| 05 | James Bond | Movies & TV | 2.16× | ||
| 06 | Single malt whisky | Food & Beverages | 2.02× | ||
| 07 | Low-cost carrier | Travel & Leisure | 1.97× | ||
| 08 | Stock market | Business & Career | 1.88× | ||
| 09 | Allianz | Business & Career | 1.87× | ||
| 10 | Wizz Air | Travel & Leisure | 1.74× | ||
| 11 | Irish whiskey | Food & Beverages | 1.65× | ||
| 12 | Lufthansa | Travel & Leisure | 1.65× | ||
| 13 | Polskie Radio | Music & Radio | 1.63× | ||
| 14 | Demi Moore | Movies & TV | 1.60× | ||
| 15 | Bedroom furniture | Home & Garden | 1.59× | ||
| 16 | Radio Eska | Music & Radio | 1.58× | ||
| 17 | Sustainable energy | Home & Garden | 1.55× | ||
| 18 | Children's literature | Literature | 1.55× | ||
| 19 | TV talkshows | Movies & TV | 1.51× | ||
| 20 | Cyfrowy Polsat | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.96× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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