Rascasse Audience Intelligence

Sales Audience in Australia

A data profile of the people who buy, follow and care about Sales in Australia — modelled from more than twelve digital signal sources. Sales has an estimated audience of 2,392,003 people in Australia.

#57among Lifestyle cluster in Australia
#817among Topic in Australia
#149in Business & Career

Sales has an estimated audience of 2,392,003 people in Australia. 55.1% are female, 44.9% are male, average age 43.4.

Demographically, the Sales audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sales profile in Australia.

Audience size
2.4M
in Australia
Gender
55.1%♀
44.9% male
Age
43.4
average years
Country rank
#1126
Topic in Australia
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sales fans

55.1% are female, 44.9% are male, average age 43.4.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Sales audience in Australia
MetricValue
Female55.1%
Male44.9%
Average age43.4
Estimated audience size2,392,003
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sales audience in Australia
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Sales audience comes from Australia.

Worldwide audience distribution share by country for Sales
CountryShare
United States19.2%
United Kingdom4.3%
Japan3.9%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sales audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.21×
Family OrientationCONSERVATISM1.19×
IndividualismJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sales audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Early Adopter MentalityPOWER0.91×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Australia

See Sales audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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